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MonitorBase: Mortgage Marketing

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4 min read

How a 1,000-contact database can produce 8-18 transactions a month

One of the biggest misconceptions in the mortgage industry is the belief that our customers are mostly coming back to us for their next loan. It’s a blind spot that nobody is talking about. 

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1 min read

Retention Rockstar™ Strategy: The Mortgage Sales Funnel

In our latest Retention RockstarTM strategy video, we explored the mindset that Loan Officers should have in approaching the mortgage sales process which is often viewed as a pipeline or funnel.

 

While the concept of a sales funnel is not new,...

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2 min read

New Recruiting Metric All Lenders Should Consider

Recruiting Mortgage Loan Officers is one of the most competitive areas of the mortgage industry. Enterprise-level mortgage lenders will roll out bonuses’, company perks, and even automobiles to get the top origination talent to sport their logo....

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2 min read

Turn the Worst Leads into Close Loans

If you have ever bought leads or found yourself uttering the words – “these leads are terrible,” this might be a strategy worth considering. Let’s define leads.  A lead is a collection of information, including the name, address, phone number, and email...

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Retention Rockstar™ Strategy: Find Sellers for you and your referral partners in 2023

In this Retention RockstarTM strategy video, we discuss the best practices of partnering with more referral partners to scan and find deals in their contact database.  You can bring value to your referral partner relationships by identifying contacts...

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1 min read

What is The Retention Rockstar™ Award?

The Retention RockstarTM Award identifies outstanding loan originators for their efforts and ability to find new loans and retain mortgage business from their relationships or "Sphere of Influence."  

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2 min read

Emerging Mortgage Tech Category: Database Retention Systems

AI can drive your car.. do your homework, but how are mortgage originators and realtors utilizing AI? Artificial Intelligence (AI) is changing the way mortgage loan officers and realtors prospect for new deals by automating tedious tasks. Technology...

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2 min read

Is Life Event Marketing Compliant?

 

I had an old friend that used to sell home alarm systems.  At a time when newborn babies were announced in the local papers – he would look up their address in the yellow pages to find their address.  Armed with his best sport coat, he would...

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1 min read

Treasure In Your Database: How Lenders Can Find Loans In Their Database

There are these Instagram accounts of treasure hunters with metal detectors and gadgets that help them find mysteriously hidden treasure in all kinds of places. It is fascinating to watch people with scuba-diving gear swim the depths of some lake and...

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2 min read

How We Use AI to Predict Mortgage Transactions

MonitorBase is a borrower analytics platform that lets you mine origination opportunities from your contact database.  Many of our clients ask for specifics of how we determine who in your database is likely in the market for a mortgage in the near...

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1 min read

New Web app Design. Even Better Features

We have big news!

 

We’ve been working hard on redesigning our website into an even more comprehensive and accessible tool for you and your team. Our new design is a cleaner and more streamlined experience that combines tables, information, and...

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3 min read

Sales Strategy for the Remainder of 2022

Hello to all of our wonderful lenders and originators! I want to take this moment to talk about strategy for the remainder of 2022 As I believe there are many great opportunities still to come.  Let's talk quickly about the current strategy for...

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1 min read

HMDA: Do you have skeletons in the closet?

Staying ahead: How to get on top of unintentional discrimination and serve the low-to-moderate income community without taking on more risk.

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2 min read

MB Insider Trends: Applications and Inventory

Interested in seeing where the hot spots are in mortgage originations? Here are some interesting stats that we are seeing in the data right now.

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2 min read

MB Insider Trends: How to Make More Refis = More Purchases

Interested in seeing where the hot spots are in mortgage originations? Here are some interesting stats that we are seeing in the data right now.

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2 min read

MB Insider Trends: How to Create a Future Purchase Pipeline

Interested in seeing where the hot spots are in mortgage originations? Here are some interesting stats that we are seeing in the data right now.

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2 min read

MB Insider Trends: Don't Let This Happen To Your Clients

Interested in seeing where the hot spots are in mortgage originations? Here are some interesting stats that we are seeing in the data right now.

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1 min read

MB Insider Trends: Rate Watch and Refis

Interested in seeing where the hot spots are in mortgage originations? Here are some interesting stats that we are seeing in the data right now.

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2 min read

MB Insider Trends: Refis, Refis, and Refis

Interested in seeing where the hot spots are in mortgage originations? Here are some interesting stats that we are seeing in the data right now.

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2 min read

MB Insider Trends: Low to Moderate Income

Interested in seeing where the hot spots are in mortgage originations? Here are some interesting stats that we are seeing in the data right now.

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2 min read

MB Insider Trends: Credit Score and First Time Buyers

Interested in seeing where the hot spots are in mortgage originations? Here are some interesting stats that we are seeing in the data right now.

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2 min read

MB Insider Trends: May 4th - 50% More First Time Homebuyers

Interested in seeing where the hot spots are in mortgage originations? Here are some interesting stats that we are seeing in the data right now.

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2 min read

MonitorBase Insider: Email Engagement and Open Rates

Here’s your MonitorBase Insider Trend update for the week! This week we would like to tell you about open rates on email offers from alerts, as well as physical mail. When you get an alert that a client is back in the market or in need of your service,...

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1 min read

MonitorBase Insider: What is the data telling us today?

Interested in seeing where the hot spots are in mortgage originations? Here are some interesting stats that we are seeing in the data right now.

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2 min read

Mortgage Portfolio Runoff Prevention

Past client runoff, particularly those with higher credit and lower LTVs, causes massive losses in portfolio valuations or Early Payoff (EPO) fees. Most of the time, lenders have no idea that their past client is in the market until the borrower’s new...

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1 min read

Fight Real Evil

Operation Underground Railroad’s mission is to rescue victims of human trafficking, and arrest those responsible. This group of highly skilled operatives leads coordinated identification and extraction efforts, and are always in conjunction with law...

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1 min read

The 3 Ways to Grow Your Business

There are so many ways to grow a business that it can start to feel confusing and overwhelming, right?

It’s actually much simpler than you may think. There are only three ways that you can grow your business. Only three! 

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2 min read

Aged Mortgage Leads

Many mortgage lenders and brokers have most likely built into their business model some form of mortgage lead generation, or they may just buy mortgage leads from the large mortgage lead aggregators.  

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1 min read

Purchase, Refi, Refi, Purchase.

Do you want to do one loan for every person you work with? Or do you want four loans for that same person? Clearly, in this case, the more the merrier holds true. The average buyer will go through a cycle like this: purchase a home, then refinance that...

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2 min read

Close More Loans Than Ever Before

We all have goals, but sometimes it can be hard to know how to achieve them. Closing more loans isn't impossible, and may even be easier than you think. We've put together some advice from top producers to help you know what you can do to make those...

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3 min read

Overcoming Marketing Obstacles

What’s one of the most important things you need to reach your business goals? Good marketing. Letting potential clients know who you are, what you do, and how to reach you is the only way to succeed. 

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1 min read

Heads up, a few extra apps this month may be easier than you think.

The one thing MonitorBase users could do today that would double their conversion may come as a surprise: have their team commit to a no-voicemail policy. 

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1 min read

Why the Fed's rate cut could double your response rate.

We've all seen mortgage rates come down in the past few months, and that's great.  It's no surprise that refinances are coming out of the woodwork for those with 4.75%+ rates.  The Fed announced a 0.25% rate cut and we all know doesn't mean mortgage...

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3 min read

Deep in the wilderness, perpetual refinance opportunities are discovered.

In a galaxy far, far away ... (camping in the Utah high country desert.)A band of brothers set off for our annual camping, motorcycle-riding, fly-fishing extravaganza. These are my ‘brothers-in-arms’ ... a few close, life-long friends and a couple of...

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3 min read

To refi, or not to refi ... that is the question

Friends, Romans, countrymen, lend me your ears.In the past 30 days, we are seeing a significant increase in mortgage application inquiries.

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2019 HousingWire Tech100 winner: MonitorBase

I just wanted to give a shout-out to our team and all the MonitorBase fans!  It was you that made this distinguished honor possible.  MonitorBase has been selected as one of HousingWire's 2019 class of HW's Tech100 winners! See us in the April 2019 issue...

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Mortgage Trend: Mortgage Inquiry Leads up 30%

In the past 30 days, we are seeing a significant increase in mortgage inquiry leads. Inquiry lead alerts are up 30% compared to the past 6 months average. It is normal to see an increase in mortgage activity in early spring as the home buying season...

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Mortgage Trend: Early Payoffs Increasing

We are seeing a significant increase in Early Payoff (EPO) related activity in our data.  Mortgage credit inquires on recently funded loans (1-12 months) have increased by 65% compared to 6 months ago.  

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3 min read

Mortgage lead generation strategies 2019

We've all heard the old sales wisdom: "Success leaves many clues." With trial and error, we often deduce what is successful. Unfortunately, some of us will suffer an empty bank account in the process. In our business as a data and analytics...

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4 min read

The secret fishing hole

Fishing for deals in a crowded marketplace

It’s mid-winter, as announced by the snow-covered banks of the river, and the crisp scents. The sun just edged over the nearby mountain range to reveal the river’s territorial command. Much life awakens to begin...

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1 min read

Text to Pre-Qualify: Instant Soft Credit Check

Last week we announced a technology giving mortgage companies and their clients access to an instant credit pre-qualification through a soft credit pull right on their mobile device.  

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2 min read

How to start and keep a good contact database

Your contact database is your most valuable business asset and a critical piece of your mortgage lead generation efforts. 

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2 min read

Finding Home Sellers Early in the Cycle

Do you think you could add value to your Agent relationships if you could refer them home sellers?  Do you know who is gearing up to sell their home?  We do. 

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1 min read

Predictive Marketing on Autopilot

What if you knew who was getting ready to purchase a home, refinance, or make a move in the near future before anyone else? What if your sales team could reach this exclusive, high-quality, high-converting lead source before your competition even knew...

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1 min read

Product Launch: Email prescreened offers of credit

We are proud to announce the addition of email delivery for prescreened offers of credit within the MonitorBase mortgage lead generation platform! We now have the functionality to deliver timely offers of credit through both direct mail and email,...

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1 min read

Meet our newest leadership team member!

We are expanding! We are thrilled to hire our first CRO and have Rick Webster join the MonitorBase team!  

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1 min read

Elvis Isn't Dead.

One of the greatest direct-to-consumer performers in the history of the mortgage industry has been the refinance boom we’ve enjoyed since 2008. Our “Elvis,” if you will. But many originators think it’s dead. MonitorBase doesn’t. Here’s why …

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1 min read

Pre-listing Home Seller Behavior

A significant amount of MonitorBase’s resources are invested in collecting and analyzing consumer credit behaviors. We’ve uncovered some we think you’ll find interesting.

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2 min read

Mining for Relevant Mortgage Trigger Events

When I hear the phrase ‘mortgage trigger,’ a movie starts playing in my mind. Maybe yours, too!

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3 min read

Why Some Mortgage Marketing Drip-Campaigns Do More Harm Than Good ... And What To Do About It!

No offense intended, but when it comes to past clients (unless they’re your mother), they probably don’t have your picture on the mantel of the home you financed for them.

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2 min read

Early Payoff (EPO) Warnings

The title of this article should spark your interest! You have likely felt the burn of an EPO … and the penalty fees they can impose.

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1 min read

Do You Think This Is Strange?

MonitorBase is seeing a trend in the market we find interesting … if not a bit alarming!

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2 min read

Marketing the First-Time Homebuyer

With volatile interest rates, increasing home prices, and a lack of inventory, first-time homebuyers face many challenges in today's housing market.  While the big banks have all but exited the retail mortgage lending space, the gaps left to service...

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1 min read

There is one upside to summer ending...

Jane and John are great parents. They took their kids on 3 vacations this summer: Disneyland, camping in the mountains, and grandma and grandpa's house. Jane and John have been busy! It has been a super fun, super productive summer. At least as far as...

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1 min read

Cash-out climbs to 50% of refinance volume

According to a Q1 2017 equity report by Corelogic, "Homeowners equity increased by $766 billion over the last year." Just last month (June) 50% of refinance transactions were cash-out!! Whether it's for a debt consolidation or home improvement, cash-out...

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1 min read

Text to pre-qualify soft pull technology

Text to pre-qualify is now available to all MonitorBase users using our SoftPull Instant Credit tool! Here are a couple examples how you might use this.

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Predictive Alert Cost Per Closed Loan: $207

When analyzing a sample of predictive alerts over the past year, we found that the conversion on predictive produced an average cost per closed loan of $207, based on alert fees.*  The response rate was 4% for inbound calls.  As expected, the inquiry...

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2 min read

Stop cold calling.

“I love when someone I don’t know calls me with a mortgage offer!” said no one ever.

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1 min read

Solving Your HMDA Fair Lending Gaps

The Problem: In October 2015 the CFPB issued an executive summary spelling out new reporting requirements. Beginning in January of 2018, lenders will be required to report much more detail per transaction including: points and fees, borrower-paid...

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1 min read

How to hire the next generation of Loan Officers

Let's take a look at today's mortgage originator:  With an average age of around 54-56 years old, multiple long lasting relationships with referral partners, and 10+ years experience, they have plenty of core business to keep the lights on, even during...

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1 min read

Compliance Consideration for Pre-screened Marketing

A common problem in any organization is getting the compliance department and the sales department to share common goals and work synergistically.   The sales organization in any mortgage company is typically in a consistent state of change especially as...

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