4 min read
One of the biggest misconceptions in the mortgage industry is the belief that our customers are mostly coming back to us for their next loan. It’s a blind spot that nobody is talking about.
1 min read
MonitorBase: May 1, 2023 11:55:57 AM
In our latest Retention RockstarTM strategy video, we explored the mindset that Loan Officers should have in approaching the mortgage sales process which is often viewed as a pipeline or funnel.
While the concept of a sales funnel is not new,...
2 min read
Louis Zitting: Apr 18, 2023 12:45:32 PM
Recruiting Mortgage Loan Officers is one of the most competitive areas of the mortgage industry. Enterprise-level mortgage lenders will roll out bonuses’, company perks, and even automobiles to get the top origination talent to sport their logo....
2 min read
Louis Zitting: Apr 4, 2023 10:21:37 AM
If you have ever bought leads or found yourself uttering the words – “these leads are terrible,” this might be a strategy worth considering. Let’s define leads. A lead is a collection of information, including the name, address, phone number, and email...
Lilly Staniforth: Mar 7, 2023 12:45:39 PM
In this Retention RockstarTM strategy video, we discuss the best practices of partnering with more referral partners to scan and find deals in their contact database. You can bring value to your referral partner relationships by identifying contacts...
1 min read
Louis Zitting: Mar 2, 2023 1:45:02 PM
The Retention RockstarTM Award identifies outstanding loan originators for their efforts and ability to find new loans and retain mortgage business from their relationships or "Sphere of Influence."
2 min read
Louis Zitting: Feb 2, 2023 3:12:05 PM
AI can drive your car.. do your homework, but how are mortgage originators and realtors utilizing AI? Artificial Intelligence (AI) is changing the way mortgage loan officers and realtors prospect for new deals by automating tedious tasks. Technology...
2 min read
I had an old friend that used to sell home alarm systems. At a time when newborn babies were announced in the local papers – he would look up their address in the yellow pages to find their address. Armed with his best sport coat, he would...
1 min read
MonitorBase: Dec 1, 2022 4:27:01 PM
There are these Instagram accounts of treasure hunters with metal detectors and gadgets that help them find mysteriously hidden treasure in all kinds of places. It is fascinating to watch people with scuba-diving gear swim the depths of some lake and...
1 min read
Louis Zitting: Nov 30, 2022 10:17:59 AM
2 min read
Louis Zitting: Nov 14, 2022 10:29:29 AM
MonitorBase is a borrower analytics platform that lets you mine origination opportunities from your contact database. Many of our clients ask for specifics of how we determine who in your database is likely in the market for a mortgage in the near...
1 min read
We have big news!
We’ve been working hard on redesigning our website into an even more comprehensive and accessible tool for you and your team. Our new design is a cleaner and more streamlined experience that combines tables, information, and...
3 min read
Louis Zitting: Jun 9, 2022 10:47:14 AM
Hello to all of our wonderful lenders and originators! I want to take this moment to talk about strategy for the remainder of 2022 As I believe there are many great opportunities still to come. Let's talk quickly about the current strategy for...
1 min read
Louis Zitting: Feb 18, 2021 1:32:17 PM
Staying ahead: How to get on top of unintentional discrimination and serve the low-to-moderate income community without taking on more risk.
2 min read
Louis Zitting: Jul 28, 2020 5:01:55 PM
Interested in seeing where the hot spots are in mortgage originations? Here are some interesting stats that we are seeing in the data right now.
2 min read
Louis Zitting: Jul 15, 2020 4:07:52 PM
Interested in seeing where the hot spots are in mortgage originations? Here are some interesting stats that we are seeing in the data right now.
2 min read
Louis Zitting: Jul 10, 2020 9:47:03 AM
Interested in seeing where the hot spots are in mortgage originations? Here are some interesting stats that we are seeing in the data right now.
2 min read
Louis Zitting: Jun 25, 2020 3:01:05 PM
Interested in seeing where the hot spots are in mortgage originations? Here are some interesting stats that we are seeing in the data right now.
1 min read
Louis Zitting: Jun 17, 2020 4:13:15 PM
Interested in seeing where the hot spots are in mortgage originations? Here are some interesting stats that we are seeing in the data right now.
2 min read
Interested in seeing where the hot spots are in mortgage originations? Here are some interesting stats that we are seeing in the data right now.
2 min read
Interested in seeing where the hot spots are in mortgage originations? Here are some interesting stats that we are seeing in the data right now.
2 min read
Louis Zitting: May 13, 2020 3:37:24 PM
Interested in seeing where the hot spots are in mortgage originations? Here are some interesting stats that we are seeing in the data right now.
2 min read
Interested in seeing where the hot spots are in mortgage originations? Here are some interesting stats that we are seeing in the data right now.
2 min read
Louis Zitting: Apr 28, 2020 1:59:06 PM
Here’s your MonitorBase Insider Trend update for the week! This week we would like to tell you about open rates on email offers from alerts, as well as physical mail. When you get an alert that a client is back in the market or in need of your service,...
1 min read
Louis Zitting: Apr 17, 2020 3:07:37 PM
Interested in seeing where the hot spots are in mortgage originations? Here are some interesting stats that we are seeing in the data right now.
2 min read
Louis Zitting: Mar 11, 2020 2:58:04 PM
Past client runoff, particularly those with higher credit and lower LTVs, causes massive losses in portfolio valuations or Early Payoff (EPO) fees. Most of the time, lenders have no idea that their past client is in the market until the borrower’s new...
1 min read
Operation Underground Railroad’s mission is to rescue victims of human trafficking, and arrest those responsible. This group of highly skilled operatives leads coordinated identification and extraction efforts, and are always in conjunction with law...
1 min read
There are so many ways to grow a business that it can start to feel confusing and overwhelming, right?
It’s actually much simpler than you may think. There are only three ways that you can grow your business. Only three!
2 min read
Many mortgage lenders and brokers have most likely built into their business model some form of mortgage lead generation, or they may just buy mortgage leads from the large mortgage lead aggregators.
1 min read
Louis Zitting: Feb 12, 2020 2:45:35 PM
Do you want to do one loan for every person you work with? Or do you want four loans for that same person? Clearly, in this case, the more the merrier holds true. The average buyer will go through a cycle like this: purchase a home, then refinance that...
2 min read
We all have goals, but sometimes it can be hard to know how to achieve them. Closing more loans isn't impossible, and may even be easier than you think. We've put together some advice from top producers to help you know what you can do to make those...
3 min read
Louis Zitting: Jan 17, 2020 11:11:40 AM
What’s one of the most important things you need to reach your business goals? Good marketing. Letting potential clients know who you are, what you do, and how to reach you is the only way to succeed.
1 min read
Louis Zitting: Oct 17, 2019 2:46:46 PM
The one thing MonitorBase users could do today that would double their conversion may come as a surprise: have their team commit to a no-voicemail policy.
1 min read
Louis Zitting: Aug 5, 2019 2:36:06 PM
We've all seen mortgage rates come down in the past few months, and that's great. It's no surprise that refinances are coming out of the woodwork for those with 4.75%+ rates. The Fed announced a 0.25% rate cut and we all know doesn't mean mortgage...
3 min read
Louis Zitting: Jun 13, 2019 1:44:29 PM
In a galaxy far, far away ... (camping in the Utah high country desert.)A band of brothers set off for our annual camping, motorcycle-riding, fly-fishing extravaganza. These are my ‘brothers-in-arms’ ... a few close, life-long friends and a couple of...
3 min read
Louis Zitting: Apr 12, 2019 9:12:47 AM
Friends, Romans, countrymen, lend me your ears.In the past 30 days, we are seeing a significant increase in mortgage application inquiries.
Louis Zitting: Apr 1, 2019 11:00:54 AM
I just wanted to give a shout-out to our team and all the MonitorBase fans! It was you that made this distinguished honor possible. MonitorBase has been selected as one of HousingWire's 2019 class of HW's Tech100 winners! See us in the April 2019 issue...
Louis Zitting: Mar 13, 2019 10:50:48 AM
In the past 30 days, we are seeing a significant increase in mortgage inquiry leads. Inquiry lead alerts are up 30% compared to the past 6 months average. It is normal to see an increase in mortgage activity in early spring as the home buying season...
Louis Zitting: Mar 6, 2019 4:28:15 PM
We are seeing a significant increase in Early Payoff (EPO) related activity in our data. Mortgage credit inquires on recently funded loans (1-12 months) have increased by 65% compared to 6 months ago.
3 min read
Louis Zitting: Jan 25, 2019 2:25:08 PM
We've all heard the old sales wisdom: "Success leaves many clues." With trial and error, we often deduce what is successful. Unfortunately, some of us will suffer an empty bank account in the process. In our business as a data and analytics...
4 min read
Louis Zitting: Jan 9, 2019 4:16:31 PM
It’s mid-winter, as announced by the snow-covered banks of the river, and the crisp scents. The sun just edged over the nearby mountain range to reveal the river’s territorial command. Much life awakens to begin...
1 min read
Louis Zitting: Jan 9, 2019 3:24:02 PM
Last week we announced a technology giving mortgage companies and their clients access to an instant credit pre-qualification through a soft credit pull right on their mobile device.
2 min read
Louis Zitting: Dec 18, 2018 11:15:22 AM
Your contact database is your most valuable business asset and a critical piece of your mortgage lead generation efforts.
2 min read
Louis Zitting: Sep 4, 2018 12:54:13 PM
Do you think you could add value to your Agent relationships if you could refer them home sellers? Do you know who is gearing up to sell their home? We do.
1 min read
What if you knew who was getting ready to purchase a home, refinance, or make a move in the near future before anyone else? What if your sales team could reach this exclusive, high-quality, high-converting lead source before your competition even knew...
1 min read
Louis Zitting: Aug 1, 2018 12:49:58 PM
We are proud to announce the addition of email delivery for prescreened offers of credit within the MonitorBase mortgage lead generation platform! We now have the functionality to deliver timely offers of credit through both direct mail and email,...
1 min read
Louis Zitting: May 29, 2018 4:03:05 PM
We are expanding! We are thrilled to hire our first CRO and have Rick Webster join the MonitorBase team!
1 min read
Louis Zitting: Mar 15, 2018 4:59:16 PM
One of the greatest direct-to-consumer performers in the history of the mortgage industry has been the refinance boom we’ve enjoyed since 2008. Our “Elvis,” if you will. But many originators think it’s dead. MonitorBase doesn’t. Here’s why …
1 min read
Louis Zitting: Feb 14, 2018 12:15:40 PM
A significant amount of MonitorBase’s resources are invested in collecting and analyzing consumer credit behaviors. We’ve uncovered some we think you’ll find interesting.
2 min read
Louis Zitting: Dec 20, 2017 3:47:13 PM
When I hear the phrase ‘mortgage trigger,’ a movie starts playing in my mind. Maybe yours, too!
3 min read
Louis Zitting: Dec 13, 2017 11:04:24 AM
No offense intended, but when it comes to past clients (unless they’re your mother), they probably don’t have your picture on the mantel of the home you financed for them.
2 min read
Louis Zitting: Nov 7, 2017 2:54:06 PM
The title of this article should spark your interest! You have likely felt the burn of an EPO … and the penalty fees they can impose.
1 min read
Louis Zitting: Oct 20, 2017 3:17:40 PM
MonitorBase is seeing a trend in the market we find interesting … if not a bit alarming!
2 min read
Louis Zitting: Oct 11, 2017 3:49:41 PM
With volatile interest rates, increasing home prices, and a lack of inventory, first-time homebuyers face many challenges in today's housing market. While the big banks have all but exited the retail mortgage lending space, the gaps left to service...
1 min read
Louis Zitting: Aug 17, 2017 4:00:06 PM
Jane and John are great parents. They took their kids on 3 vacations this summer: Disneyland, camping in the mountains, and grandma and grandpa's house. Jane and John have been busy! It has been a super fun, super productive summer. At least as far as...
1 min read
Louis Zitting: Aug 16, 2017 12:54:58 PM
MonitorBase Home Buyer Marketing from Louis Zitting on Vimeo.
1 min read
Louis Zitting: Jul 25, 2017 5:09:48 PM
According to a Q1 2017 equity report by Corelogic, "Homeowners equity increased by $766 billion over the last year." Just last month (June) 50% of refinance transactions were cash-out!! Whether it's for a debt consolidation or home improvement, cash-out...
1 min read
Louis Zitting: Jun 21, 2017 4:18:42 PM
Text to pre-qualify is now available to all MonitorBase users using our SoftPull Instant Credit tool! Here are a couple examples how you might use this.
Louis Zitting: Jun 20, 2017 3:42:20 PM
When analyzing a sample of predictive alerts over the past year, we found that the conversion on predictive produced an average cost per closed loan of $207, based on alert fees.* The response rate was 4% for inbound calls. As expected, the inquiry...
2 min read
Louis Zitting: May 24, 2017 5:39:04 AM
“I love when someone I don’t know calls me with a mortgage offer!” said no one ever.
1 min read
Louis Zitting: Mar 27, 2017 5:15:52 PM
The Problem: In October 2015 the CFPB issued an executive summary spelling out new reporting requirements. Beginning in January of 2018, lenders will be required to report much more detail per transaction including: points and fees, borrower-paid...
1 min read
Louis Zitting: Feb 15, 2017 5:05:04 PM
Let's take a look at today's mortgage originator: With an average age of around 54-56 years old, multiple long lasting relationships with referral partners, and 10+ years experience, they have plenty of core business to keep the lights on, even during...
1 min read
Louis Zitting: Feb 14, 2017 3:10:19 PM
A common problem in any organization is getting the compliance department and the sales department to share common goals and work synergistically. The sales organization in any mortgage company is typically in a consistent state of change especially as...
