--- title: "MonitorBase: Mortgage Market Insights | soft pull" description: soft pull | MonitorBase Insights. Mortgage marketing and data-driven marketing-related articles. --- # MonitorBase Insights #### Mortgage Marketing Strategies Filter by Tag Show All CRM Contact Enrichment D2C marketing DEI DRS Database Recapture Database Retention System Every Contact Matters Facebook Group Insider Intent signal MonitorBase Insider On Demand Prescreen credit Relationship Retention Sales Pipeline aged mortgage leads agents annoucement artificial intelligence automated marketing automatic credit monitoring borrower database cash-out cfpb cheap mortgage leads client database client retention co-branded coaching cold calling compliance consolidation consumer direct marketing contact database contacts cost per closing credit alerts credit inquiry credit migration credit monitoring credit prescreen credit score credit trigger credit triggers crm data cross-sell custom audience customer service database marketing database monitoring debt consolidation direct mail drip campaigns early pay off early payoff email activity email addresses email marketing email notifications email open rates epo epo warning fair lending fcra fed rate cut firm offer firm offer email firm offer of credit first time home buyer fly fishing future buyers gift card high rate mortgage data hiring hmda home buyer home buyer marketing home buyers home equity home sellers how to inbound activity inbound phone calls inquiry alert inquiry alerts instant credit check instant credit prequal instant prequal lead generation legislative update loan officers margins marketing marketing constraints marketing engagement marketing response millennials mobile prequalification monitorbase monitorbase alert monitorbase alerts mortgage inquiry mortgage lead generation mortgage marketing mortgage marketing response mortgage portfolio runoff mortgage trigger mortgage triggers next generation no voicemail policy notifications ondemand past clients past customer retention perpetual refinances portfolio runoff prevention post card campaign predictive alert predictive alerts predictive algorithm predictive analytics predictive marketing prequal prequalification prescreen prescreened credit list prescreening profitability prospects purchase mortgage leads re-purchasing home real estate agents recruiting referral partners refinance refinance leads retention alerts retention rockstar roi runoff soft credit check soft credit inquiry soft inquiry technology soft pull softpull sphere of influence streamline refinance text message text messages text notifications text to pre-qualify text to prequal tips trigger triggers voicemail weekly trends ##### Subscribe For More Insights ### soft pull [![](https://blog.monitorbase.com/hs-fs/hubfs/Imported_Blog_Media/New%20Blog%20post-1.png?width=1080&height=1080&name=New%20Blog%20post-1.png) ](https://blog.monitorbase.com/credit-pre-qualification-is-your-new-best-friend) 1 min read #### [Credit Pre-Qualification is Your New Best Friend](https://blog.monitorbase.com/credit-pre-qualification-is-your-new-best-friend) [Rachel Wilson](https://blog.monitorbase.com/author/rachel-wilson): Nov 5, 2020 12:00:00 AM [soft pull](https://blog.monitorbase.com/tag/soft-pull) [soft credit inquiry](https://blog.monitorbase.com/tag/soft-credit-inquiry) [credit monitoring](https://blog.monitorbase.com/tag/credit-monitoring) [contacts](https://blog.monitorbase.com/tag/contacts) [automatic credit monitoring](https://blog.monitorbase.com/tag/automatic-credit-monitoring) [referral partners](https://blog.monitorbase.com/tag/referral-partners) [Read More](https://blog.monitorbase.com/credit-pre-qualification-is-your-new-best-friend) [![](https://blog.monitorbase.com/hs-fs/hubfs/Imported_Blog_Media/Referral%20partner%20graphic-1.png?width=1080&height=1080&name=Referral%20partner%20graphic-1.png) ](https://blog.monitorbase.com/keep-your-first-time-buyers-coming-back-0) 1 min read #### [Strengthening Referral Partner Relationships with SoftPull](https://blog.monitorbase.com/keep-your-first-time-buyers-coming-back-0) [Rachel Wilson](https://blog.monitorbase.com/author/rachel-wilson): Oct 22, 2020 12:00:00 AM [soft pull](https://blog.monitorbase.com/tag/soft-pull) [soft credit inquiry](https://blog.monitorbase.com/tag/soft-credit-inquiry) [credit monitoring](https://blog.monitorbase.com/tag/credit-monitoring) [contacts](https://blog.monitorbase.com/tag/contacts) [automatic credit monitoring](https://blog.monitorbase.com/tag/automatic-credit-monitoring) [referral partners](https://blog.monitorbase.com/tag/referral-partners) [Read More](https://blog.monitorbase.com/keep-your-first-time-buyers-coming-back-0) [![](https://blog.monitorbase.com/hs-fs/hubfs/Imported_Blog_Media/Blog%20Pic-1-1.png?width=960&height=637&name=Blog%20Pic-1-1.png) ](https://blog.monitorbase.com/text-to-pre-qualify-instant-credit-check-for-lenders) 1 min read #### [Text to Pre-Qualify: Instant Soft Credit Check](https://blog.monitorbase.com/text-to-pre-qualify-instant-credit-check-for-lenders) [Louis Zitting](https://blog.monitorbase.com/author/louis-zitting): Jan 9, 2019 12:00:00 AM Last week we announced a technology giving mortgage companies and their clients access to an instant credit pre-qualification through a soft credit... [soft pull](https://blog.monitorbase.com/tag/soft-pull) [softpull](https://blog.monitorbase.com/tag/softpull) [mobile prequalification](https://blog.monitorbase.com/tag/mobile-prequalification) [instant credit check](https://blog.monitorbase.com/tag/instant-credit-check) [soft credit check](https://blog.monitorbase.com/tag/soft-credit-check) [text to prequal](https://blog.monitorbase.com/tag/text-to-prequal) [text message](https://blog.monitorbase.com/tag/text-message) [Read More](https://blog.monitorbase.com/text-to-pre-qualify-instant-credit-check-for-lenders) 1 min read #### [HMDA: Do You Have Skeletons in Your Closet?](https://blog.monitorbase.com/credit-pre-qualification-is-your-new-best-friend-0) [Rachel Wilson](https://blog.monitorbase.com/author/rachel-wilson): Jan 1, 1970 12:00:00 AM [soft pull](https://blog.monitorbase.com/tag/soft-pull) [soft credit inquiry](https://blog.monitorbase.com/tag/soft-credit-inquiry) [credit monitoring](https://blog.monitorbase.com/tag/credit-monitoring) [contacts](https://blog.monitorbase.com/tag/contacts) [automatic credit monitoring](https://blog.monitorbase.com/tag/automatic-credit-monitoring) [referral partners](https://blog.monitorbase.com/tag/referral-partners) [Read More](https://blog.monitorbase.com/credit-pre-qualification-is-your-new-best-friend-0)