--- title: Finding Home Sellers Early in the Cycle description: This article explores ways you can acquire real-time knowledge about a homeowner’s intent-to-sell, think Agent referrals. image: https://blog.monitorbase.com/hubfs/Imported_Blog_Media/seller%20buyer%20fb-1.jpg --- 2 min read # Finding Home Sellers Early in the Cycle [ Louis Zitting ](https://blog.monitorbase.com/author/louis-zitting) : Sep 4, 2018 12:00:00 AM [home buyer](https://blog.monitorbase.com/tag/home-buyer) [real estate agents](https://blog.monitorbase.com/tag/real-estate-agents) [predictive marketing](https://blog.monitorbase.com/tag/predictive-marketing) [credit inquiry](https://blog.monitorbase.com/tag/credit-inquiry) [home sellers](https://blog.monitorbase.com/tag/home-sellers) [inquiry alerts](https://blog.monitorbase.com/tag/inquiry-alerts) [referral partners](https://blog.monitorbase.com/tag/referral-partners) [predictive algorithm](https://blog.monitorbase.com/tag/predictive-algorithm) [agents](https://blog.monitorbase.com/tag/agents) ![Finding Home Sellers Early in the Cycle](https://blog.monitorbase.com/hubfs/Imported_Blog_Media/seller%20buyer%20fb-1.jpg) Do you think you could add value to your Agent relationships if you could refer them home sellers?  Do you know who is gearing up to sell their home?  We do.  This article explores ways you can acquire real-time *knowledge* about a homeowner’s intent-to-sell **(think Agent referrals!)**, which typically triggers an intent to buy (think new originations!). Below are two scenarios of home seller *behavior*: **Scenario 1:** John and Sue Homeowner decide they want a new home. They call their trusted real estate Agent; by the end of the day the home is listed. It sells in a week! Off to the bank they go to apply for their proposed loan. By the end of the day, it’s pre-approved for even more than they want to spend. Shopping now begins in earnest for their “dream home” … an offer made and accepted … the transaction settled in less than 30 days.What could be easier, right? Yes, this scenario does happen. But rarely! And it’s unlikely that it happens entirely this way. A more common unfolding is something like this: **Scenario 2:  **John and Sue decide they want a new, more expensive home. They know their current home will sell fast. Prior to listing it, they go online and start researching property offerings and financing options. They are bombarded with information, to include many requests to submit a “pre-qual” loan application. Which they do. Several, actually. Discoveries are made. Their FICO is a bit soggy; their DTI too high for the mortgage they’ll need. Credit card balances must be reduced; a collection account paid; an RV sold; and, multiple auto payments pared. (Not uncommon *stories* for today’s active consumer!) Strategies are mobilized to get their credit-characteristics lined up with their “dream” … but it takes months and months. **All along this course there are many encounters with the digital-sphere that keeps track of these *****behaviors*****. What MonitorBase calls, “breadcrumbs”** … that is, proven triggers that reveal consumer intents. They are vast, with lots of data-*noise* swirling around the few notes of good *music*! Extracting from these databases *actionable-intelligence* (knowledge) is an intense, complicated, and ever-changing art and science. But it is in these *breadcrumbs* where your competitive opportunities lie. What if you could find out that a homeowner … be it your previous client or an unknown member of a targeted population ... just engaged in credit behavior that is highly predictive of selling intentions? With this information, you can … Refresh your relationship with previous borrowers before other vendors get their arms around them. Introduce your skills and services to new prospects “ahead of the pack.” Become a valuable resource and navigator early in the process. As the saying goes, “The early bird gets the worm!” **Develop listing and purchase-leads you can refer to real estate Agents.** It goes without saying, this is hugely powerful for building and cementing referral-partnerships. And where low property inventories are the current *state* in so many markets, producing a listing for an Agent will surely create lots of positive shop-talk … if not some amazement: you know about potential listings before the Agent-community does! MonitorBase’s “Predictive Marketing Program” is your gateway! Combined with our credit inquiry-alerts system, you’ll have leading-edge access to timely information about *movements* … be they selling a home, buying a new one, or refinancing. It works. It’s easy. And your marketing-ROI can be impressive! To learn more about how to *follow the breadcrumbs*, click below: **[Tell Me More About Predictive Marketing](https://ww3.monitorbase.com/demo-request)**   - [Tweet](https://twitter.com/share) [![Sales Strategy for the Remainder of 2022](https://blog.monitorbase.com/hubfs/Imported_Blog_Media/Blog%20Background%20Sales%202022-1.png) ](https://blog.monitorbase.com/sales-strategy-for-the-remainder-of-2022) #### [Sales Strategy for the Remainder of 2022](https://blog.monitorbase.com/sales-strategy-for-the-remainder-of-2022) [Louis Zitting](https://blog.monitorbase.com/author/louis-zitting) : Jun 9, 2022 12:00:00 AM Hello to all of our wonderful lenders and originators! I want to take this moment to talk about strategy for the remainder of 2022 As I believe there... [predictive alert](https://blog.monitorbase.com/tag/predictive-alert) [home sellers](https://blog.monitorbase.com/tag/home-sellers) [inquiry alerts](https://blog.monitorbase.com/tag/inquiry-alerts) [first time home buyer](https://blog.monitorbase.com/tag/first-time-home-buyer) [monitorbase alert](https://blog.monitorbase.com/tag/monitorbase-alert) [Contact Enrichment](https://blog.monitorbase.com/tag/contact-enrichment) [Read More](https://blog.monitorbase.com/sales-strategy-for-the-remainder-of-2022) [![Predictive Marketing on Autopilot](https://blog.monitorbase.com/hubfs/Imported_Blog_Media/data%20driven%20marketing-1.jpg) ](https://blog.monitorbase.com/predictive-marketing-on-autopilot) #### [Predictive Marketing on Autopilot](https://blog.monitorbase.com/predictive-marketing-on-autopilot) [Rick Webster](https://blog.monitorbase.com/author/rick-webster) : Aug 21, 2018 12:00:00 AM What if you knew who was getting ready to purchase a home, refinance, or make a move in the near future before anyone else? What if your sales team... [predictive marketing](https://blog.monitorbase.com/tag/predictive-marketing) [marketing](https://blog.monitorbase.com/tag/marketing) [mortgage marketing](https://blog.monitorbase.com/tag/mortgage-marketing) [past customer retention](https://blog.monitorbase.com/tag/past-customer-retention) [predictive alerts](https://blog.monitorbase.com/tag/predictive-alerts) [Read More](https://blog.monitorbase.com/predictive-marketing-on-autopilot) [![Why the Fed's rate cut could double your response rate.](https://blog.monitorbase.com/hubfs/Imported_Blog_Media/early%20payoff%20warning-3.jpg) ](https://blog.monitorbase.com/why-the-feds-rate-cut-could-double-your-response-rate) #### [Why the Fed's rate cut could double your response rate.](https://blog.monitorbase.com/why-the-feds-rate-cut-could-double-your-response-rate) [Louis Zitting](https://blog.monitorbase.com/author/louis-zitting) : Aug 5, 2019 12:00:00 AM We've all seen mortgage rates come down in the past few months, and that's great. It's no surprise that refinances are coming out of the woodwork for... [predictive marketing](https://blog.monitorbase.com/tag/predictive-marketing) [perpetual refinances](https://blog.monitorbase.com/tag/perpetual-refinances) [fed rate cut](https://blog.monitorbase.com/tag/fed-rate-cut) [refinance](https://blog.monitorbase.com/tag/refinance) [Read More](https://blog.monitorbase.com/why-the-feds-rate-cut-could-double-your-response-rate) ```json { "@context" : "https://schema.org", "@type" : "BlogPosting", "author" : { "@type" : "Person", "name" : "Louis Zitting", "url" : "https://blog.monitorbase.com/author/louis-zitting" }, "dateModified" : "2025-04-11T13:48:03.634Z", "datePublished" : "2018-09-04T06:00:00.000Z", "headline" : "Finding Home Sellers Early in the Cycle", "image" : [ "https://blog.monitorbase.com/hubfs/Imported_Blog_Media/seller%20buyer%20fb-1.jpg" ], "mainEntityOfPage" : { "@id" : "https://blog.monitorbase.com/finding-home-sellers-early-in-the-cycle", "@type" : "WebPage" }, "publisher" : { "@type" : "Organization", "logo" : { "@type" : "ImageObject", "url" : "https://blog.monitorbase.com/hubfs/download.png" }, "name" : "Mobility Market Intelligence (MMI)" } } ```