--- title: Compliance Consideration for Pre-screened Marketing description: Compliance Consideration for prescreen and firm offers of credit. MonitorBase is an out of the box solutions for prescreen marketing. image: https://blog.monitorbase.com/hubfs/Imported_Blog_Media/MonitorBasefavicon.png --- 1 min read # Compliance Consideration for Pre-screened Marketing [ Louis Zitting ](https://blog.monitorbase.com/author/louis-zitting) : Feb 14, 2017 12:00:00 AM [prescreen](https://blog.monitorbase.com/tag/prescreen) [fcra](https://blog.monitorbase.com/tag/fcra) [cfpb](https://blog.monitorbase.com/tag/cfpb) [compliance](https://blog.monitorbase.com/tag/compliance) [firm offer](https://blog.monitorbase.com/tag/firm-offer) ![Compliance Consideration for Pre-screened Marketing](https://blog.monitorbase.com/hubfs/Imported_Blog_Media/MonitorBasefavicon.png) A common problem in any organization is getting the compliance department and the sales department to share common goals and work synergistically.   The sales organization in any mortgage company is typically in a consistent state of change especially as the consumer evolves and Millennials grow to the age and circumstance to buy a home. While the consumer evolves, so do the means by which consumers become educated on the numerous choices they have to qualify for and secure mortgage funding. New technologies that lenders employ to take advantage of these consumer trends can create new marketing risks. New marketing tools create risks to lenders, and, to make matters increasingly difficult, the Consumer Financial Protection Bureau (CFPB) is heavily involved in overseeing and auditing lenders on marketing processes, systems, and the resulting messaging. Additionally, with heavy oversight from the CFPB on credit reporting agencies, mailing offers of credit to consumers on prescreened lists is a hot topic of discussion among mortgage lenders.   To schedule a Monitorbase Demo, [Click Here](https://ww3.monitorbase.com/demo-request). - [Tweet](https://twitter.com/share) [![Why Prescreen credit triggers aren’t likely going anywhere…](https://blog.monitorbase.com/hubfs/Imported_Blog_Media/Credit%20Trigger%20Ban-1.png) ](https://blog.monitorbase.com/why-prescreen-credit-triggers-arent-likely-going-anywhere-) #### [Why Prescreen credit triggers aren’t likely going anywhere…](https://blog.monitorbase.com/why-prescreen-credit-triggers-arent-likely-going-anywhere-) [William LeBaron](https://blog.monitorbase.com/author/william-lebaron) : Apr 26, 2023 12:00:00 AM [credit prescreen](https://blog.monitorbase.com/tag/credit-prescreen) [fcra](https://blog.monitorbase.com/tag/fcra) [credit trigger](https://blog.monitorbase.com/tag/credit-trigger) [credit triggers](https://blog.monitorbase.com/tag/credit-triggers) [Prescreen credit](https://blog.monitorbase.com/tag/prescreen-credit) [Read More](https://blog.monitorbase.com/why-prescreen-credit-triggers-arent-likely-going-anywhere-) [![Solving Your HMDA Fair Lending Gaps](https://blog.monitorbase.com/hubfs/Imported_Blog_Media/fb%20map-1.jpg) ](https://blog.monitorbase.com/solving-your-hmda-fair-lending-gaps) #### [Solving Your HMDA Fair Lending Gaps](https://blog.monitorbase.com/solving-your-hmda-fair-lending-gaps) [Louis Zitting](https://blog.monitorbase.com/author/louis-zitting) : Mar 27, 2017 12:00:00 AM The Problem: In October 2015 the CFPB issued an executive summary spelling out new reporting requirements. Beginning in January of 2018, lenders will... [home buyer](https://blog.monitorbase.com/tag/home-buyer) [fair lending](https://blog.monitorbase.com/tag/fair-lending) [prescreen](https://blog.monitorbase.com/tag/prescreen) [marketing](https://blog.monitorbase.com/tag/marketing) [cfpb](https://blog.monitorbase.com/tag/cfpb) [hmda](https://blog.monitorbase.com/tag/hmda) [firm offer of credit](https://blog.monitorbase.com/tag/firm-offer-of-credit) [Read More](https://blog.monitorbase.com/solving-your-hmda-fair-lending-gaps) [![What is a Firm Offer of Credit?](https://blog.monitorbase.com/hubfs/Imported_Blog_Media/_How%20do%20they%20know%20I%20prequalify%20for%20a%20loan__-1.png) ](https://blog.monitorbase.com/what-is-a-firm-offer-of-credit) #### [What is a Firm Offer of Credit?](https://blog.monitorbase.com/what-is-a-firm-offer-of-credit) [Rachel Wilson](https://blog.monitorbase.com/author/rachel-wilson) : Oct 1, 2020 12:00:00 AM [credit monitoring](https://blog.monitorbase.com/tag/credit-monitoring) [mobile prequalification](https://blog.monitorbase.com/tag/mobile-prequalification) [contacts](https://blog.monitorbase.com/tag/contacts) [aged mortgage leads](https://blog.monitorbase.com/tag/aged-mortgage-leads) [purchase mortgage leads](https://blog.monitorbase.com/tag/purchase-mortgage-leads) [prescreening](https://blog.monitorbase.com/tag/prescreening) [prequalification](https://blog.monitorbase.com/tag/prequalification) [prescreened credit list](https://blog.monitorbase.com/tag/prescreened-credit-list) [Read More](https://blog.monitorbase.com/what-is-a-firm-offer-of-credit) ```json { "@context" : "https://schema.org", "@type" : "BlogPosting", "author" : { "@type" : "Person", "name" : "Louis Zitting", "url" : "https://blog.monitorbase.com/author/louis-zitting" }, "dateModified" : "2025-04-11T13:47:47.273Z", "datePublished" : "2017-02-14T07:00:00.000Z", "headline" : "Compliance Consideration for Pre-screened Marketing", "image" : [ "https://blog.monitorbase.com/hubfs/Imported_Blog_Media/MonitorBasefavicon.png" ], "mainEntityOfPage" : { "@id" : "https://blog.monitorbase.com/compliance-consideration-for-pre-screened-marketing", "@type" : "WebPage" }, "publisher" : { "@type" : "Organization", "logo" : { "@type" : "ImageObject", "url" : "https://blog.monitorbase.com/hubfs/download.png" }, "name" : "Mobility Market Intelligence (MMI)" } } ```