--- title: "MonitorBase: Mortgage Market Insights | weekly trends" description: weekly trends | MonitorBase Insights. Mortgage marketing and data-driven marketing-related articles. --- # MonitorBase Insights #### Mortgage Marketing Strategies Filter by Tag Show All CRM Contact Enrichment D2C marketing DEI DRS Database Recapture Database Retention System Every Contact Matters Facebook Group Insider Intent signal MonitorBase Insider On Demand Prescreen credit Relationship Retention Sales Pipeline aged mortgage leads agents annoucement artificial intelligence automated marketing automatic credit monitoring borrower database cash-out cfpb cheap mortgage leads client database client retention co-branded coaching cold calling compliance consolidation consumer direct marketing contact database contacts cost per closing credit alerts credit inquiry credit migration credit monitoring credit prescreen credit score credit trigger credit triggers crm data cross-sell custom audience customer service database marketing database monitoring debt consolidation direct mail drip campaigns early pay off early payoff email activity email addresses email marketing email notifications email open rates epo epo warning fair lending fcra fed rate cut firm offer firm offer email firm offer of credit first time home buyer fly fishing future buyers gift card high rate mortgage data hiring hmda home buyer home buyer marketing home buyers home equity home sellers how to inbound activity inbound phone calls inquiry alert inquiry alerts instant credit check instant credit prequal instant prequal lead generation legislative update loan officers margins marketing marketing constraints marketing engagement marketing response millennials mobile prequalification monitorbase monitorbase alert monitorbase alerts mortgage inquiry mortgage lead generation mortgage marketing mortgage marketing response mortgage portfolio runoff mortgage trigger mortgage triggers next generation no voicemail policy notifications ondemand past clients past customer retention perpetual refinances portfolio runoff prevention post card campaign predictive alert predictive alerts predictive algorithm predictive analytics predictive marketing prequal prequalification prescreen prescreened credit list prescreening profitability prospects purchase mortgage leads re-purchasing home real estate agents recruiting referral partners refinance refinance leads retention alerts retention rockstar roi runoff soft credit check soft credit inquiry soft inquiry technology soft pull softpull sphere of influence streamline refinance text message text messages text notifications text to pre-qualify text to prequal tips trigger triggers voicemail weekly trends ##### Subscribe For More Insights ### weekly trends [![](https://blog.monitorbase.com/hs-fs/hubfs/Imported_Blog_Media/mbi728-1.jpg?width=275&height=183&name=mbi728-1.jpg) ](https://blog.monitorbase.com/mb-insider-trend-applications-and-inventory) 2 min read #### [MB Insider Trends: Applications and Inventory](https://blog.monitorbase.com/mb-insider-trend-applications-and-inventory) [Louis Zitting](https://blog.monitorbase.com/author/louis-zitting): Jul 28, 2020 12:00:00 AM Interested in seeing where the hot spots are in mortgage originations? Here are some interesting stats that we are seeing in the data right now. [epo warning](https://blog.monitorbase.com/tag/epo-warning) [Facebook Group](https://blog.monitorbase.com/tag/facebook-group) [credit migration](https://blog.monitorbase.com/tag/credit-migration) [how to](https://blog.monitorbase.com/tag/how-to) [mortgage trigger](https://blog.monitorbase.com/tag/mortgage-trigger) [customer service](https://blog.monitorbase.com/tag/customer-service) [client retention](https://blog.monitorbase.com/tag/client-retention) [inquiry alerts](https://blog.monitorbase.com/tag/inquiry-alerts) [refinance](https://blog.monitorbase.com/tag/refinance) [future buyers](https://blog.monitorbase.com/tag/future-buyers) [first time home buyer](https://blog.monitorbase.com/tag/first-time-home-buyer) [weekly trends](https://blog.monitorbase.com/tag/weekly-trends) [early pay off](https://blog.monitorbase.com/tag/early-pay-off) [mortgage inquiry](https://blog.monitorbase.com/tag/mortgage-inquiry) [Read More](https://blog.monitorbase.com/mb-insider-trend-applications-and-inventory) [![](https://blog.monitorbase.com/hs-fs/hubfs/Imported_Blog_Media/trends-Apr-11-2025-01-46-04-6134-PM.jpg?width=1200&height=627&name=trends-Apr-11-2025-01-46-04-6134-PM.jpg) ](https://blog.monitorbase.com/mb-insider-trend-creating-more-deals-out-of-a-refinance) 2 min read #### [MB Insider Trends: How to Make More Refis = More Purchases](https://blog.monitorbase.com/mb-insider-trend-creating-more-deals-out-of-a-refinance) [Louis Zitting](https://blog.monitorbase.com/author/louis-zitting): Jul 15, 2020 12:00:00 AM Interested in seeing where the hot spots are in mortgage originations? Here are some interesting stats that we are seeing in the data right now. [epo warning](https://blog.monitorbase.com/tag/epo-warning) [Facebook Group](https://blog.monitorbase.com/tag/facebook-group) [credit migration](https://blog.monitorbase.com/tag/credit-migration) [how to](https://blog.monitorbase.com/tag/how-to) [mortgage trigger](https://blog.monitorbase.com/tag/mortgage-trigger) [customer service](https://blog.monitorbase.com/tag/customer-service) [client retention](https://blog.monitorbase.com/tag/client-retention) [inquiry alerts](https://blog.monitorbase.com/tag/inquiry-alerts) [refinance](https://blog.monitorbase.com/tag/refinance) [future buyers](https://blog.monitorbase.com/tag/future-buyers) [first time home buyer](https://blog.monitorbase.com/tag/first-time-home-buyer) [weekly trends](https://blog.monitorbase.com/tag/weekly-trends) [early pay off](https://blog.monitorbase.com/tag/early-pay-off) [mortgage inquiry](https://blog.monitorbase.com/tag/mortgage-inquiry) [Read More](https://blog.monitorbase.com/mb-insider-trend-creating-more-deals-out-of-a-refinance) 2 min read #### [MB Insider Trends: How to Create a Future Purchase Pipeline](https://blog.monitorbase.com/mb-insider-trend-how-to-create-a-future-purchase-pipeline) [Louis Zitting](https://blog.monitorbase.com/author/louis-zitting): Jul 10, 2020 12:00:00 AM Interested in seeing where the hot spots are in mortgage originations? Here are some interesting stats that we are seeing in the data right now. [epo warning](https://blog.monitorbase.com/tag/epo-warning) [Facebook Group](https://blog.monitorbase.com/tag/facebook-group) [credit migration](https://blog.monitorbase.com/tag/credit-migration) [how to](https://blog.monitorbase.com/tag/how-to) [mortgage trigger](https://blog.monitorbase.com/tag/mortgage-trigger) [customer service](https://blog.monitorbase.com/tag/customer-service) [client retention](https://blog.monitorbase.com/tag/client-retention) [inquiry alerts](https://blog.monitorbase.com/tag/inquiry-alerts) [refinance](https://blog.monitorbase.com/tag/refinance) [future buyers](https://blog.monitorbase.com/tag/future-buyers) [first time home buyer](https://blog.monitorbase.com/tag/first-time-home-buyer) [weekly trends](https://blog.monitorbase.com/tag/weekly-trends) [early pay off](https://blog.monitorbase.com/tag/early-pay-off) [mortgage inquiry](https://blog.monitorbase.com/tag/mortgage-inquiry) [Read More](https://blog.monitorbase.com/mb-insider-trend-how-to-create-a-future-purchase-pipeline) [![](https://blog.monitorbase.com/hs-fs/hubfs/Imported_Blog_Media/backgroud%20cropped-Apr-11-2025-01-48-28-9340-PM.png?width=2016&height=785&name=backgroud%20cropped-Apr-11-2025-01-48-28-9340-PM.png) ](https://blog.monitorbase.com/mb-insider-trends-dont-neglect-the-borrower) 2 min read #### [MB Insider Trends: Don't Let This Happen To Your Clients](https://blog.monitorbase.com/mb-insider-trends-dont-neglect-the-borrower) [Louis Zitting](https://blog.monitorbase.com/author/louis-zitting): Jun 25, 2020 12:00:00 AM Interested in seeing where the hot spots are in mortgage originations? Here are some interesting stats that we are seeing in the data right now. [epo warning](https://blog.monitorbase.com/tag/epo-warning) [Facebook Group](https://blog.monitorbase.com/tag/facebook-group) [credit migration](https://blog.monitorbase.com/tag/credit-migration) [mortgage trigger](https://blog.monitorbase.com/tag/mortgage-trigger) [customer service](https://blog.monitorbase.com/tag/customer-service) [client retention](https://blog.monitorbase.com/tag/client-retention) [inquiry alerts](https://blog.monitorbase.com/tag/inquiry-alerts) [refinance](https://blog.monitorbase.com/tag/refinance) [first time home buyer](https://blog.monitorbase.com/tag/first-time-home-buyer) [weekly trends](https://blog.monitorbase.com/tag/weekly-trends) [early pay off](https://blog.monitorbase.com/tag/early-pay-off) [mortgage inquiry](https://blog.monitorbase.com/tag/mortgage-inquiry) [Read More](https://blog.monitorbase.com/mb-insider-trends-dont-neglect-the-borrower) [![](https://blog.monitorbase.com/hs-fs/hubfs/Imported_Blog_Media/backgroud%20cropped-Apr-11-2025-01-46-42-8605-PM.png?width=2016&height=785&name=backgroud%20cropped-Apr-11-2025-01-46-42-8605-PM.png) ](https://blog.monitorbase.com/mb-insider-trends-rate-watch-and-refis) 1 min read #### [MB Insider Trends: Rate Watch and Refis](https://blog.monitorbase.com/mb-insider-trends-rate-watch-and-refis) [Louis Zitting](https://blog.monitorbase.com/author/louis-zitting): Jun 17, 2020 12:00:00 AM Interested in seeing where the hot spots are in mortgage originations? Here are some interesting stats that we are seeing in the data right now. [epo warning](https://blog.monitorbase.com/tag/epo-warning) [credit migration](https://blog.monitorbase.com/tag/credit-migration) [mortgage trigger](https://blog.monitorbase.com/tag/mortgage-trigger) [inquiry alerts](https://blog.monitorbase.com/tag/inquiry-alerts) [refinance](https://blog.monitorbase.com/tag/refinance) [first time home buyer](https://blog.monitorbase.com/tag/first-time-home-buyer) [weekly trends](https://blog.monitorbase.com/tag/weekly-trends) [early pay off](https://blog.monitorbase.com/tag/early-pay-off) [mortgage inquiry](https://blog.monitorbase.com/tag/mortgage-inquiry) [Read More](https://blog.monitorbase.com/mb-insider-trends-rate-watch-and-refis) [![](https://blog.monitorbase.com/hs-fs/hubfs/Imported_Blog_Media/backgroud%20cropped-Apr-11-2025-01-46-42-8605-PM.png?width=2016&height=785&name=backgroud%20cropped-Apr-11-2025-01-46-42-8605-PM.png) ](https://blog.monitorbase.com/mb-insider-trends-refis-refis-and-refis) 2 min read #### [MB Insider Trends: Refis, Refis, and Refis](https://blog.monitorbase.com/mb-insider-trends-refis-refis-and-refis) [William LeBaron](https://blog.monitorbase.com/author/william-lebaron): Jun 10, 2020 12:00:00 AM Interested in seeing where the hot spots are in mortgage originations? Here are some interesting stats that we are seeing in the data right now. [epo warning](https://blog.monitorbase.com/tag/epo-warning) [credit migration](https://blog.monitorbase.com/tag/credit-migration) [mortgage trigger](https://blog.monitorbase.com/tag/mortgage-trigger) [inquiry alerts](https://blog.monitorbase.com/tag/inquiry-alerts) [refinance](https://blog.monitorbase.com/tag/refinance) [first time home buyer](https://blog.monitorbase.com/tag/first-time-home-buyer) [weekly trends](https://blog.monitorbase.com/tag/weekly-trends) [early pay off](https://blog.monitorbase.com/tag/early-pay-off) [mortgage inquiry](https://blog.monitorbase.com/tag/mortgage-inquiry) [Read More](https://blog.monitorbase.com/mb-insider-trends-refis-refis-and-refis) [![](https://blog.monitorbase.com/hs-fs/hubfs/Imported_Blog_Media/backgroud%20cropped-Apr-11-2025-01-46-42-8605-PM.png?width=2016&height=785&name=backgroud%20cropped-Apr-11-2025-01-46-42-8605-PM.png) ](https://blog.monitorbase.com/mb-insider-trends-low-to-moderate-income-recession) 2 min read #### [MB Insider Trends: Low to Moderate Income](https://blog.monitorbase.com/mb-insider-trends-low-to-moderate-income-recession) [William LeBaron](https://blog.monitorbase.com/author/william-lebaron): Jun 4, 2020 12:00:00 AM Interested in seeing where the hot spots are in mortgage originations? Here are some interesting stats that we are seeing in the data right now. [epo warning](https://blog.monitorbase.com/tag/epo-warning) [credit migration](https://blog.monitorbase.com/tag/credit-migration) [mortgage trigger](https://blog.monitorbase.com/tag/mortgage-trigger) [inquiry alerts](https://blog.monitorbase.com/tag/inquiry-alerts) [refinance](https://blog.monitorbase.com/tag/refinance) [first time home buyer](https://blog.monitorbase.com/tag/first-time-home-buyer) [weekly trends](https://blog.monitorbase.com/tag/weekly-trends) [early pay off](https://blog.monitorbase.com/tag/early-pay-off) [mortgage inquiry](https://blog.monitorbase.com/tag/mortgage-inquiry) [Read More](https://blog.monitorbase.com/mb-insider-trends-low-to-moderate-income-recession) [![](https://blog.monitorbase.com/hs-fs/hubfs/Imported_Blog_Media/trends-Apr-11-2025-01-46-29-0877-PM.jpg?width=1200&height=627&name=trends-Apr-11-2025-01-46-29-0877-PM.jpg) ](https://blog.monitorbase.com/mb-insider-trends-may-13th-credit-scores-and-first-time-buyers) 2 min read #### [MB Insider Trends: Credit Score and First Time Buyers](https://blog.monitorbase.com/mb-insider-trends-may-13th-credit-scores-and-first-time-buyers) [Louis Zitting](https://blog.monitorbase.com/author/louis-zitting): May 13, 2020 12:00:00 AM Interested in seeing where the hot spots are in mortgage originations? Here are some interesting stats that we are seeing in the data right now. [epo warning](https://blog.monitorbase.com/tag/epo-warning) [credit migration](https://blog.monitorbase.com/tag/credit-migration) [mortgage trigger](https://blog.monitorbase.com/tag/mortgage-trigger) [inquiry alerts](https://blog.monitorbase.com/tag/inquiry-alerts) [refinance](https://blog.monitorbase.com/tag/refinance) [first time home buyer](https://blog.monitorbase.com/tag/first-time-home-buyer) [weekly trends](https://blog.monitorbase.com/tag/weekly-trends) [early pay off](https://blog.monitorbase.com/tag/early-pay-off) [mortgage inquiry](https://blog.monitorbase.com/tag/mortgage-inquiry) [Read More](https://blog.monitorbase.com/mb-insider-trends-may-13th-credit-scores-and-first-time-buyers) [![](https://blog.monitorbase.com/hs-fs/hubfs/Imported_Blog_Media/trends-Apr-11-2025-01-46-29-0877-PM.jpg?width=1200&height=627&name=trends-Apr-11-2025-01-46-29-0877-PM.jpg) ](https://blog.monitorbase.com/mb-insider-trends-may-4th-50-more-first-time-homebuyers) 2 min read #### [MB Insider Trends: May 4th - 50% More First Time Homebuyers](https://blog.monitorbase.com/mb-insider-trends-may-4th-50-more-first-time-homebuyers) [William LeBaron](https://blog.monitorbase.com/author/william-lebaron): May 5, 2020 12:00:00 AM Interested in seeing where the hot spots are in mortgage originations? Here are some interesting stats that we are seeing in the data right now. [epo warning](https://blog.monitorbase.com/tag/epo-warning) [credit migration](https://blog.monitorbase.com/tag/credit-migration) [mortgage trigger](https://blog.monitorbase.com/tag/mortgage-trigger) [inquiry alerts](https://blog.monitorbase.com/tag/inquiry-alerts) [refinance](https://blog.monitorbase.com/tag/refinance) [first time home buyer](https://blog.monitorbase.com/tag/first-time-home-buyer) [weekly trends](https://blog.monitorbase.com/tag/weekly-trends) [early pay off](https://blog.monitorbase.com/tag/early-pay-off) [mortgage inquiry](https://blog.monitorbase.com/tag/mortgage-inquiry) [Read More](https://blog.monitorbase.com/mb-insider-trends-may-4th-50-more-first-time-homebuyers) [![](https://blog.monitorbase.com/hs-fs/hubfs/Imported_Blog_Media/trends-Apr-11-2025-01-46-29-0877-PM.jpg?width=1200&height=627&name=trends-Apr-11-2025-01-46-29-0877-PM.jpg) ](https://blog.monitorbase.com/email-engagement-and-open-rates) 2 min read #### [MonitorBase Insider: Email Engagement and Open Rates](https://blog.monitorbase.com/email-engagement-and-open-rates) [Louis Zitting](https://blog.monitorbase.com/author/louis-zitting): Apr 28, 2020 12:00:00 AM Here’s your MonitorBase Insider Trend update for the week! This week we would like to tell you about open rates on email offers from alerts, as well... [firm offer email](https://blog.monitorbase.com/tag/firm-offer-email) [email marketing](https://blog.monitorbase.com/tag/email-marketing) [credit migration](https://blog.monitorbase.com/tag/credit-migration) [email activity](https://blog.monitorbase.com/tag/email-activity) [email notifications](https://blog.monitorbase.com/tag/email-notifications) [email addresses](https://blog.monitorbase.com/tag/email-addresses) [inquiry alerts](https://blog.monitorbase.com/tag/inquiry-alerts) [email open rates](https://blog.monitorbase.com/tag/email-open-rates) [weekly trends](https://blog.monitorbase.com/tag/weekly-trends) [Read More](https://blog.monitorbase.com/email-engagement-and-open-rates) [1](https://blog.monitorbase.com/tag/weekly-trends/page/1) [2](https://blog.monitorbase.com/tag/weekly-trends/page/2) [ Next ](https://blog.monitorbase.com/tag/weekly-trends/page/2)