One of the greatest direct-to-consumer performers in the history of the mortgage industry has been the refinance boom we’ve enjoyed since 2008. Our “Elvis,” if you will. But many originators think it’s dead. MonitorBase doesn’t. Here’s why …
Pre-listing Home Seller Behavior
A significant amount of MonitorBase’s resources are invested in collecting and analyzing consumer credit behaviors. We’ve uncovered some we think you’ll find interesting.
Topics:
inquiry alert
early payoff
inquiry alerts
retention alerts
credit trigger
trigger
mortgage inquiry
client database
past clients
credit triggers
credit inquiry
Continue Reading
Mining for Relevant Mortgage Trigger Events
When I hear the phrase ‘mortgage trigger,’ a movie starts playing in my mind. Maybe yours, too!
Why Mortgage Marketing Drip-Campaigns Do More Harm Than Good ... And What To Do About It!
No offense intended, but when it comes to past clients (unless they’re your mother), they probably don’t have your picture on the mantel of the home you financed for them.
Topics:
predictive analytics
mortgage marketing
direct mail
drip campaigns
mortgage triggers
post card campaign
email marketing
gift card
email open rates
Continue Reading
Early Payoff (EPO) Warnings
The title of this article should spark your interest! You have likely felt the burn of an EPO … and the penalty fees they can impose.
Do You Think This Is Strange?
MonitorBase is seeing a trend in the market we find interesting … if not a bit alarming!
Marketing the First-Time Homebuyer
With an uptick in interest rates, increasing home prices, and a lack of inventory, first-time homebuyers face many challenges in today's housing market. However, 2018 is still predicted to be a break-out year for those in pursuit of the American dream. While the big banks have all but exited the retail mortgage lending space, the gaps left to service these would-be homebuyers are quickly being bridged by independent mortgage bankers all across the country.
There is one upside to summer ending...
Jane and John are great parents. They took their kids on 3 vacations this summer: Disneyland, camping in the mountains, and grandma and grandpa's house. Jane and John have been busy! It has been a super fun, super productive summer. At least as far as vacations go.
Home Buyer Inbound Marketing
Topics:
Prescreen credit
inbound phone calls
consumer direct marketing
direct mail
referral partners
home buyer marketing
Continue Reading
Cash-out climbs to 50% of refinance volume
According to a Q1 2017 equity report by Corelogic, "Homeowners equity increased by $766 billion over the last year." Just last month (June) 50% of refinance transactions were cash-out!! Whether it's for a debt consolidation or home improvement, cash-out transaction are hot and steamy this summer!
