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    To refi, or not to refi ... that is the question

    By Louis Zitting on Apr 12, 2019 9:12:47 AM

    Friends, Romans, countrymen, lend me your ears.
    In the past 30 days, we are seeing a significant increase in mortgage application inquiries.

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    2019 HousingWire Tech100 winner: MonitorBase

    By Louis Zitting on Apr 1, 2019 11:00:54 AM

    I just wanted to give a shout-out to our team and all the MonitorBase fans!  It was you that made this distinguished honor possible.  MonitorBase has been selected as one of HousingWire's 2019 class of HW's Tech100 winners! See us in the April 2019 issue of HousingWire Magazine or Click Here.  

    The mortgage industry's adoption of SoftPull instant credit check and prescreened email offers incorporated into our core database monitoring system has made this a truly unique value proposition for the mortgage professional.

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    Mortgage Trend: Mortgage Inquiry Leads up 30%

    By Louis Zitting on Mar 13, 2019 10:50:48 AM

    In the past 30 days, we are seeing a significant increase in mortgage inquiry leads. Inquiry lead alerts are up 30% compared to the past 6 months average.

    It is normal to see an increase in mortgage activity in early spring as the home buying season picks up but we are seeing a larger than normal increase and that many of these credit inquiries are being generated from consumers looking to do some type of refinancing.
    Keep a close eye on your Inquiry Alerts, there are refinance mortgage lead generation opportunities coming out of the woodwork as well as an increase in new homebuyers.

    This is also a good time to update your monitored prospect list if you haven't done so recently.

    Related:
    Get started with Database Monitoring Alerts
    How to upload prospects
    How often should I update my monitored database? 

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    Mortgage Trend: Early Payoffs Increasing

    By Louis Zitting on Mar 6, 2019 4:28:15 PM

    We are seeing a significant increase in Early Payoff (EPO) related activity in our data.  Mortgage credit inquires on recently funded loans (1-12 months) have increased by 65% compared to 6 months ago.  

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    Mortgage lead generation strategies 2019

    By Louis Zitting on Jan 25, 2019 2:25:08 PM

    We've all heard the old sales wisdom: "Success leaves many clues." With trial and error, we often deduce what is successful. Unfortunately, some of us will suffer an empty bank account in the process. In our business as a data and analytics solutions-provider to the mortgage industry, we do a vast amount of research and competitive analytics about the mortgage lead generation process. We witness successes … and failures … on the battlefield every day!

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    The secret fishing hole

    By Louis Zitting on Jan 9, 2019 4:16:31 PM

    Fishing for deals in a crowded marketplace

    It’s mid-winter, as announced by the snow-covered banks of the river, and the crisp scents. The sun just edged over the nearby mountain range to reveal the river’s territorial command. Much life awakens to begin the day’s labors … and lessons. Streaming across the screen of my mind is a view of that shy, alpine tail-water I earlier discovered. What I like to call my, “secret fishing hole.” Not because it’s unknown to other anglers … it is … but because its many opportunities are not known. These are its secrets.

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    Text to Pre-Qualify: Instant Soft Credit Check

    By Louis Zitting on Jan 9, 2019 3:24:02 PM

    Last week we announced a technology giving mortgage companies and their clients access to an instant credit pre-qualification through a soft credit pull right on their mobile device.  

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    How to start and keep a good contact database

    By Louis Zitting on Dec 18, 2018 11:15:22 AM

    Your contact database is your most valuable business asset and a critical piece of your mortgage lead generation efforts. 

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    Finding Home Sellers Early in the Cycle

    By Louis Zitting on Sep 4, 2018 12:54:13 PM

    Do you think you could add value to your Agent relationships if you could refer them home sellers?  Do you know who is gearing up to sell their home?  We do. 

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    Predictive Marketing on Autopilot

    By Rick Webster on Aug 21, 2018 1:07:49 PM

    What if you knew who was getting ready to purchase a home, refinance, or make a move in the near future before anyone else? What if your sales team could reach this exclusive, high-quality, high-converting lead source before your competition even knew about it? What if you could put the  marketing and outreach on autopilot, letting it drive inbound interest to your loan officers on a daily basis?

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