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Meet our newest leadership team member!

By Louis Zitting on May 29, 2018 4:03:05 PM

We are expanding! We are thrilled to hire our first CRO and have Rick Webster join the MonitorBase team!  

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Elvis Isn't Dead.

By Louis Zitting on Mar 15, 2018 4:59:16 PM

One of the greatest direct-to-consumer performers in the history of the mortgage industry has been the refinance boom we’ve enjoyed since 2008. Our “Elvis,” if you will. But many originators think it’s dead. MonitorBase doesn’t. Here’s why …

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Pre-listing Home Seller Behavior

By Louis Zitting on Feb 14, 2018 12:15:40 PM

A significant amount of MonitorBase’s resources are invested in collecting and analyzing consumer credit behaviors. We’ve uncovered some we think you’ll find interesting.

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Mining for Relevant Mortgage Trigger Events

By Louis Zitting on Dec 20, 2017 3:47:13 PM

When I hear the phrase ‘mortgage trigger,’ a movie starts playing in my mind. Maybe yours, too!

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Why Mortgage Marketing Drip-Campaigns Do More Harm Than Good ... And What To Do About It!

By Louis Zitting on Dec 13, 2017 11:04:24 AM

No offense intended, but when it comes to past clients (unless they’re your mother), they probably don’t have your picture on the mantel of the home you financed for them.

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Early Payoff (EPO) Warnings

By Louis Zitting on Nov 7, 2017 2:54:06 PM

The title of this article should spark your interest! You have likely felt the burn of an EPO … and the penalty fees they can impose.

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Do You Think This Is Strange?

By Louis Zitting on Oct 20, 2017 3:17:40 PM

MonitorBase is seeing a trend in the market we find interesting … if not a bit alarming!

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Marketing the First-Time Homebuyer

By Louis Zitting on Oct 11, 2017 3:49:41 PM

With an uptick in interest rates, increasing home prices, and a lack of inventory, first-time homebuyers face many challenges in today's housing market. However, 2018 is still predicted to be a break-out year for those in pursuit of the American dream. While the big banks have all but exited the retail mortgage lending space, the gaps left to service these would-be homebuyers are quickly being bridged by independent mortgage bankers all across the country. 

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There is one upside to summer ending...

By Louis Zitting on Aug 17, 2017 4:00:06 PM

Jane and John are great parents. They took their kids on 3 vacations this summer: Disneyland, camping in the mountains, and grandma and grandpa's house. Jane and John have been busy! It has been a super fun, super productive summer. At least as far as vacations go.

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Home Buyer Inbound Marketing

By Louis Zitting on Aug 16, 2017 12:54:58 PM

MonitorBase Home Buyer Marketing from Louis Zitting on Vimeo.

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