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Mining for Relevant Mortgage Trigger Events

By Louis Zitting on Dec 20, 2017 3:47:13 PM

When I hear the phrase ‘mortgage trigger,’ a movie starts playing in my mind. Maybe yours, too!

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Why Mortgage Marketing Drip-Campaigns Do More Harm Than Good ... And What To Do About It!

By Louis Zitting on Dec 13, 2017 11:04:24 AM

No offense intended, but when it comes to past clients (unless they’re your mother), they probably don’t have your picture on the mantel of the home you financed for them.

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Early Payoff (EPO) Warnings

By Louis Zitting on Nov 7, 2017 2:54:06 PM

The title of this article should spark your interest! You have likely felt the burn of an EPO … and the penalty fees they can impose.

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Do You Think This Is Strange?

By Louis Zitting on Oct 20, 2017 3:17:40 PM

MonitorBase is seeing a trend in the market we find interesting … if not a bit alarming!

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Marketing the First-Time Homebuyer

By Louis Zitting on Oct 11, 2017 3:49:41 PM

With an uptick in interest rates, increasing home prices, and a lack of inventory, first-time homebuyers face many challenges in today's housing market. However, 2018 is still predicted to be a break-out year for those in pursuit of the American dream. While the big banks have all but exited the retail mortgage lending space, the gaps left to service these would-be homebuyers are quickly being bridged by independent mortgage bankers all across the country. 

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There is one upside to summer ending...

By Louis Zitting on Aug 17, 2017 4:00:06 PM

Jane and John are great parents. They took their kids on 3 vacations this summer: Disneyland, camping in the mountains, and grandma and grandpa's house. Jane and John have been busy! It has been a super fun, super productive summer. At least as far as vacations go.

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Home Buyer Inbound Marketing

By Louis Zitting on Aug 16, 2017 12:54:58 PM

MonitorBase Home Buyer Marketing from Louis Zitting on Vimeo.

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Cash-out climbs to 50% of refinance volume

By Louis Zitting on Jul 25, 2017 5:09:48 PM

According to a Q1 2017 equity report by Corelogic, "Homeowners equity increased by $766 billion over the last year." Just last month (June) 50% of refinance transactions were cash-out!! Whether it's for a debt consolidation or home improvement, cash-out transaction are hot and steamy this summer!

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Text to Pre-qual!

By Louis Zitting on Jun 21, 2017 4:18:42 PM

Text to pre-qual is now available to all MonitorBase users using our Instant Credit Pre-qual tool! Here are a couple examples how you might use this.

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Predictive Alert Cost Per Closed Loan: $207

By Louis Zitting on Jun 20, 2017 3:42:20 PM

When analyzing a sample of predictive alerts over the past year, we found that the conversion on predictive produced an average cost per closed loan of $207, based on alert fees.*  The response rate was 4% for inbound calls.  As expected, the inquiry alerts have a higher conversion, with a cost per closed loan around $117 on average. 

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