MonitorBase: Mortgage Marketing

Past client runoff, particularly those with higher credit and lower LTVs, causes massive losses in portfolio valuations or Early Payoff (EPO) fees. Most of the time, lenders have no idea that their past client is in the market until the borrower’s new lender is ordering a payoff request. At that point it is too late.  

Operation Underground Railroad’s mission is to rescue victims of human trafficking, and arrest those responsible. This group of highly skilled operatives leads coordinated identification and extraction efforts, and are always in conjunction with law enforcement throughout the world.

There are so many ways to grow a business that it can start to feel confusing and overwhelming, right?

It’s actually much simpler than you may think. There are only three ways that you can grow your business. Only three! 

Many mortgage lenders and brokers have most likely built into their business model some form of mortgage lead generation, or they may just buy mortgage leads from the large mortgage lead aggregators.  

Do you want to do one loan for every person you work with? Or do you want four loans for that same person? Clearly, in this case, the more the merrier holds true. The average buyer will go through a cycle like this: purchase a home, then refinance that home, refinance it again, then purchase their next home.

We all have goals, but sometimes it can be hard to know how to achieve them. Closing more loans isn't impossible, and may even be easier than you think. We've put together some advice from top producers to help you know what you can do to make those goals achievable.

What’s one of the most important things you need to reach your business goals? Good marketing. Letting potential clients know who you are, what you do, and how to reach you is the only way to succeed. 

The one thing MonitorBase users could do today that would double their conversion may come as a surprise: have their team commit to a no-voicemail policy. 

We've all seen mortgage rates come down in the past few months, and that's great.  It's no surprise that refinances are coming out of the woodwork for those with 4.75%+ rates.  The Fed announced a 0.25% rate cut and we all know doesn't mean mortgage rates drop the same..  but there is something exciting that this does for your marketing efforts.