Marketing the First-Time Homebuyer

Jane and John are great parents. They took their kids on 3 vacations this summer: Disneyland, camping in the mountains, and grandma and grandpa's house. Jane and John have been busy! It has been a super fun, super productive summer. At least as far as vacations go.

Here's the only problem: back at home the to-dos have been piling up! There no way you can successfully execute 3 summer vacations and stay on top of everything else. If you are a home owner and have kids, you know exactly what I'm talking about.

Now that the vacations are over and the kids are going back to school, what now? Catch up on all those must-dos and should-dos right?

Great story, what does this have to do with mortgage marketing?

I'm glad you asked! The wonderful part about summer ending is that people will start responding to your marketing at a higher rate! We see this trend every year. Mortgage marketing response is slow through the summer, specifically direct to consumer. Maybe because people are more excited to spend time (and money) away from home than sitting at their home office saving money on finances. After kids start going back to school, customers start calling like they wants their cash-out refinance done yesterday. Isn't that great news!? It is for us, we have always seen a lift in response starting at the end of August and continue through November when people again stop thinking about adulting, and start thinking about turkey and Santa.

So lets hit it hard this marketing season, we have 3 months! With all the equity in the market and not many rate and term refinances to do, I see many cash-out refinance transaction in your future! Oh, by the way, home purchases don't look like they will slow down anytime soon either. We might all be financing home purchases covered in snow this year. That's the only way a first time home buyer will be able to compete for a home in many markets. If you want help driving those calls to your phone, let us know. We'd love to help!