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MonitorBase: Mortgage Marketing

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4 min read

The secret fishing hole

Fishing for deals in a crowded marketplace

It’s mid-winter, as announced by the snow-covered banks of the river, and the crisp scents. The sun just edged over the nearby mountain range to reveal the river’s territorial command. Much life awakens to begin...

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1 min read

Text to Pre-Qualify: Instant Soft Credit Check

Last week we announced a technology giving mortgage companies and their clients access to an instant credit pre-qualification through a soft credit pull right on their mobile device.  

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2 min read

How to start and keep a good contact database

Your contact database is your most valuable business asset and a critical piece of your mortgage lead generation efforts. 

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2 min read

Finding Home Sellers Early in the Cycle

Do you think you could add value to your Agent relationships if you could refer them home sellers?  Do you know who is gearing up to sell their home?  We do. 

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1 min read

Predictive Marketing on Autopilot

What if you knew who was getting ready to purchase a home, refinance, or make a move in the near future before anyone else? What if your sales team could reach this exclusive, high-quality, high-converting lead source before your competition even knew...

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1 min read

Product Launch: Email prescreened offers of credit

We are proud to announce the addition of email delivery for prescreened offers of credit within the MonitorBase mortgage lead generation platform! We now have the functionality to deliver timely offers of credit through both direct mail and email,...

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1 min read

Meet our newest leadership team member!

We are expanding! We are thrilled to hire our first CRO and have Rick Webster join the MonitorBase team!  

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1 min read

Elvis Isn't Dead.

One of the greatest direct-to-consumer performers in the history of the mortgage industry has been the refinance boom we’ve enjoyed since 2008. Our “Elvis,” if you will. But many originators think it’s dead. MonitorBase doesn’t. Here’s why …

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1 min read

Pre-listing Home Seller Behavior

A significant amount of MonitorBase’s resources are invested in collecting and analyzing consumer credit behaviors. We’ve uncovered some we think you’ll find interesting.

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2 min read

Mining for Relevant Mortgage Trigger Events

When I hear the phrase ‘mortgage trigger,’ a movie starts playing in my mind. Maybe yours, too!

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