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MonitorBase: Mortgage Marketing

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1 min read

Why the Fed's rate cut could double your response rate.

We've all seen mortgage rates come down in the past few months, and that's great.  It's no surprise that refinances are coming out of the woodwork for those with 4.75%+ rates.  The Fed announced a 0.25% rate cut and we all know doesn't mean mortgage...

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3 min read

Deep in the wilderness, perpetual refinance opportunities are discovered.

In a galaxy far, far away ... (camping in the Utah high country desert.)A band of brothers set off for our annual camping, motorcycle-riding, fly-fishing extravaganza. These are my ‘brothers-in-arms’ ... a few close, life-long friends and a couple of...

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3 min read

To refi, or not to refi ... that is the question

Friends, Romans, countrymen, lend me your ears.In the past 30 days, we are seeing a significant increase in mortgage application inquiries.

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2019 HousingWire Tech100 winner: MonitorBase

I just wanted to give a shout-out to our team and all the MonitorBase fans!  It was you that made this distinguished honor possible.  MonitorBase has been selected as one of HousingWire's 2019 class of HW's Tech100 winners! See us in the April 2019 issue...

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Mortgage Trend: Mortgage Inquiry Leads up 30%

In the past 30 days, we are seeing a significant increase in mortgage inquiry leads. Inquiry lead alerts are up 30% compared to the past 6 months average. It is normal to see an increase in mortgage activity in early spring as the home buying season...

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Mortgage Trend: Early Payoffs Increasing

We are seeing a significant increase in Early Payoff (EPO) related activity in our data.  Mortgage credit inquires on recently funded loans (1-12 months) have increased by 65% compared to 6 months ago.  

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3 min read

Mortgage lead generation strategies 2019

We've all heard the old sales wisdom: "Success leaves many clues." With trial and error, we often deduce what is successful. Unfortunately, some of us will suffer an empty bank account in the process. In our business as a data and analytics...

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4 min read

The secret fishing hole

Fishing for deals in a crowded marketplace

It’s mid-winter, as announced by the snow-covered banks of the river, and the crisp scents. The sun just edged over the nearby mountain range to reveal the river’s territorial command. Much life awakens to begin...

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1 min read

Text to Pre-Qualify: Instant Soft Credit Check

Last week we announced a technology giving mortgage companies and their clients access to an instant credit pre-qualification through a soft credit pull right on their mobile device.  

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2 min read

How to start and keep a good contact database

Your contact database is your most valuable business asset and a critical piece of your mortgage lead generation efforts. 

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