--- title: "MonitorBase: Mortgage Market Insights (7)" description: MonitorBase Insights. Mortgage marketing and data-driven marketing-related articles. (7) --- # MonitorBase Insights #### Mortgage Marketing Strategies Filter by Tag Show All CRM Contact Enrichment D2C marketing DEI DRS Database Recapture Database Retention System Every Contact Matters Facebook Group Insider Intent signal MonitorBase Insider On Demand Prescreen credit Relationship Retention Sales Pipeline aged mortgage leads agents annoucement artificial intelligence automated marketing automatic credit monitoring borrower database cash-out cfpb cheap mortgage leads client database client retention co-branded coaching cold calling compliance consolidation consumer direct marketing contact database contacts cost per closing credit alerts credit inquiry credit migration credit monitoring credit prescreen credit score credit trigger credit triggers crm data cross-sell custom audience customer service database marketing database monitoring debt consolidation direct mail drip campaigns early pay off early payoff email activity email addresses email marketing email notifications email open rates epo epo warning fair lending fcra fed rate cut firm offer firm offer email firm offer of credit first time home buyer fly fishing future buyers gift card high rate mortgage data hiring hmda home buyer home buyer marketing home buyers home equity home sellers how to inbound activity inbound phone calls inquiry alert inquiry alerts instant credit check instant credit prequal instant prequal lead generation legislative update loan officers margins marketing marketing constraints marketing engagement marketing response millennials mobile prequalification monitorbase monitorbase alert monitorbase alerts mortgage inquiry mortgage lead generation mortgage marketing mortgage marketing response mortgage portfolio runoff mortgage trigger mortgage triggers next generation no voicemail policy notifications ondemand past clients past customer retention perpetual refinances portfolio runoff prevention post card campaign predictive alert predictive alerts predictive algorithm predictive analytics predictive marketing prequal prequalification prescreen prescreened credit list prescreening profitability prospects purchase mortgage leads re-purchasing home real estate agents recruiting referral partners refinance refinance leads retention alerts retention rockstar roi runoff soft credit check soft credit inquiry soft inquiry technology soft pull softpull sphere of influence streamline refinance text message text messages text notifications text to pre-qualify text to prequal tips trigger triggers voicemail weekly trends ##### Subscribe For More Insights [![](https://blog.monitorbase.com/hs-fs/hubfs/Imported_Blog_Media/trends-Apr-11-2025-01-46-29-0877-PM.jpg?width=1200&height=627&name=trends-Apr-11-2025-01-46-29-0877-PM.jpg) ](https://blog.monitorbase.com/mb-insider-trends-may-13th-credit-scores-and-first-time-buyers) 2 min read #### [MB Insider Trends: Credit Score and First Time Buyers](https://blog.monitorbase.com/mb-insider-trends-may-13th-credit-scores-and-first-time-buyers) [Louis Zitting: ](https://blog.monitorbase.com/author/louis-zitting) May 13, 2020 12:00:00 AM Interested in seeing where the hot spots are in mortgage originations? Here are some interesting stats that we are seeing in the data right now. [epo warning](https://blog.monitorbase.com/tag/epo-warning) [credit migration](https://blog.monitorbase.com/tag/credit-migration) [mortgage trigger](https://blog.monitorbase.com/tag/mortgage-trigger) [inquiry alerts](https://blog.monitorbase.com/tag/inquiry-alerts) [refinance](https://blog.monitorbase.com/tag/refinance) [first time home buyer](https://blog.monitorbase.com/tag/first-time-home-buyer) [weekly trends](https://blog.monitorbase.com/tag/weekly-trends) [early pay off](https://blog.monitorbase.com/tag/early-pay-off) [mortgage inquiry](https://blog.monitorbase.com/tag/mortgage-inquiry) [Read More](https://blog.monitorbase.com/mb-insider-trends-may-13th-credit-scores-and-first-time-buyers) [![](https://blog.monitorbase.com/hs-fs/hubfs/Imported_Blog_Media/trends-Apr-11-2025-01-46-29-0877-PM.jpg?width=1200&height=627&name=trends-Apr-11-2025-01-46-29-0877-PM.jpg) ](https://blog.monitorbase.com/mb-insider-trends-may-4th-50-more-first-time-homebuyers) 2 min read #### [MB Insider Trends: May 4th - 50% More First Time Homebuyers](https://blog.monitorbase.com/mb-insider-trends-may-4th-50-more-first-time-homebuyers) [William LeBaron](https://blog.monitorbase.com/author/william-lebaron): May 5, 2020 12:00:00 AM Interested in seeing where the hot spots are in mortgage originations? Here are some interesting stats that we are seeing in the data right now. [epo warning](https://blog.monitorbase.com/tag/epo-warning) [credit migration](https://blog.monitorbase.com/tag/credit-migration) [mortgage trigger](https://blog.monitorbase.com/tag/mortgage-trigger) [inquiry alerts](https://blog.monitorbase.com/tag/inquiry-alerts) [refinance](https://blog.monitorbase.com/tag/refinance) [first time home buyer](https://blog.monitorbase.com/tag/first-time-home-buyer) [weekly trends](https://blog.monitorbase.com/tag/weekly-trends) [early pay off](https://blog.monitorbase.com/tag/early-pay-off) [mortgage inquiry](https://blog.monitorbase.com/tag/mortgage-inquiry) [Read More](https://blog.monitorbase.com/mb-insider-trends-may-4th-50-more-first-time-homebuyers) [![](https://blog.monitorbase.com/hs-fs/hubfs/Imported_Blog_Media/trends-Apr-11-2025-01-46-29-0877-PM.jpg?width=1200&height=627&name=trends-Apr-11-2025-01-46-29-0877-PM.jpg) ](https://blog.monitorbase.com/email-engagement-and-open-rates) 2 min read #### [MonitorBase Insider: Email Engagement and Open Rates](https://blog.monitorbase.com/email-engagement-and-open-rates) [Louis Zitting](https://blog.monitorbase.com/author/louis-zitting): Apr 28, 2020 12:00:00 AM Here’s your MonitorBase Insider Trend update for the week! This week we would like to tell you about open rates on email offers from alerts, as well... [firm offer email](https://blog.monitorbase.com/tag/firm-offer-email) [email marketing](https://blog.monitorbase.com/tag/email-marketing) [credit migration](https://blog.monitorbase.com/tag/credit-migration) [email activity](https://blog.monitorbase.com/tag/email-activity) [email notifications](https://blog.monitorbase.com/tag/email-notifications) [email addresses](https://blog.monitorbase.com/tag/email-addresses) [inquiry alerts](https://blog.monitorbase.com/tag/inquiry-alerts) [email open rates](https://blog.monitorbase.com/tag/email-open-rates) [weekly trends](https://blog.monitorbase.com/tag/weekly-trends) [Read More](https://blog.monitorbase.com/email-engagement-and-open-rates) [![](https://blog.monitorbase.com/hs-fs/hubfs/Imported_Blog_Media/trends-Apr-11-2025-01-46-29-0877-PM.jpg?width=1200&height=627&name=trends-Apr-11-2025-01-46-29-0877-PM.jpg) ](https://blog.monitorbase.com/what-is-the-data-telling-us-today) 1 min read #### [MonitorBase Insider: What is the data telling us today?](https://blog.monitorbase.com/what-is-the-data-telling-us-today) [Louis Zitting](https://blog.monitorbase.com/author/louis-zitting): Apr 17, 2020 12:00:00 AM Interested in seeing where the hot spots are in mortgage originations? Here are some interesting stats that we are seeing in the data right now. [credit migration](https://blog.monitorbase.com/tag/credit-migration) [inquiry alerts](https://blog.monitorbase.com/tag/inquiry-alerts) [weekly trends](https://blog.monitorbase.com/tag/weekly-trends) [Read More](https://blog.monitorbase.com/what-is-the-data-telling-us-today) [![](https://blog.monitorbase.com/hs-fs/hubfs/Imported_Blog_Media/customer%20retention-3.jpg?width=1200&height=627&name=customer%20retention-3.jpg) ](https://blog.monitorbase.com/aged-mortgage-leads-1-1) 1 min read #### [3 Runoff Risks for Mortgage Professionals in 2020](https://blog.monitorbase.com/aged-mortgage-leads-1-1) [Rachel Wilson](https://blog.monitorbase.com/author/rachel-wilson): Apr 2, 2020 12:00:00 AM [aged mortgage leads](https://blog.monitorbase.com/tag/aged-mortgage-leads) [purchase mortgage leads](https://blog.monitorbase.com/tag/purchase-mortgage-leads) [Read More](https://blog.monitorbase.com/aged-mortgage-leads-1-1) [![](https://blog.monitorbase.com/hs-fs/hubfs/Imported_Blog_Media/credit%20migration-1.jpg?width=400&height=209&name=credit%20migration-1.jpg) ](https://blog.monitorbase.com/mortgage-portfolio-runoff-prevention) 2 min read #### [Mortgage Portfolio Runoff Prevention](https://blog.monitorbase.com/mortgage-portfolio-runoff-prevention) [Louis Zitting](https://blog.monitorbase.com/author/louis-zitting): Mar 11, 2020 12:00:00 AM Past client runoff, particularly those with higher credit and lower LTVs, causes massive losses in portfolio valuations or Early Payoff (EPO) fees.... [epo warning](https://blog.monitorbase.com/tag/epo-warning) [early payoff](https://blog.monitorbase.com/tag/early-payoff) [mortgage portfolio runoff](https://blog.monitorbase.com/tag/mortgage-portfolio-runoff) [portfolio runoff prevention](https://blog.monitorbase.com/tag/portfolio-runoff-prevention) [Read More](https://blog.monitorbase.com/mortgage-portfolio-runoff-prevention) [![](https://blog.monitorbase.com/hs-fs/hubfs/Imported_Blog_Media/mortgage_lead_generation_email.jpg?width=640&height=334&name=mortgage_lead_generation_email.jpg) ](https://blog.monitorbase.com/ways-to-generate-cheap-mortgage-leads) 2 min read #### [3 Ways to Generate Cheap Mortgage Leads](https://blog.monitorbase.com/ways-to-generate-cheap-mortgage-leads) [William LeBaron](https://blog.monitorbase.com/author/william-lebaron): Mar 6, 2020 12:00:00 AM [cheap mortgage leads](https://blog.monitorbase.com/tag/cheap-mortgage-leads) [mortgage lead generation](https://blog.monitorbase.com/tag/mortgage-lead-generation) [Read More](https://blog.monitorbase.com/ways-to-generate-cheap-mortgage-leads) [![](https://blog.monitorbase.com/hs-fs/hubfs/Imported_Blog_Media/fight-real-evil-1-1.jpg?width=900&height=470&name=fight-real-evil-1-1.jpg) ](https://blog.monitorbase.com/aged-mortgage-leads-1-0) 1 min read #### [Fight Real Evil](https://blog.monitorbase.com/aged-mortgage-leads-1-0) [Rachel Wilson](https://blog.monitorbase.com/author/rachel-wilson): Mar 4, 2020 12:00:00 AM Operation Underground Railroad’s mission is to rescue victims of human trafficking, and arrest those responsible. This group of highly skilled... [aged mortgage leads](https://blog.monitorbase.com/tag/aged-mortgage-leads) [purchase mortgage leads](https://blog.monitorbase.com/tag/purchase-mortgage-leads) [Read More](https://blog.monitorbase.com/aged-mortgage-leads-1-0) [![](https://blog.monitorbase.com/hs-fs/hubfs/Imported_Blog_Media/3wtgb-1.jpg?width=266&height=189&name=3wtgb-1.jpg) ](https://blog.monitorbase.com/3-ways-to-grow-business) 1 min read #### [The 3 Ways to Grow Your Business](https://blog.monitorbase.com/3-ways-to-grow-business) [Rachel Wilson](https://blog.monitorbase.com/author/rachel-wilson): Mar 3, 2020 12:00:00 AM There are so many ways to grow a business that it can start to feel confusing and overwhelming, right? It’s actually much simpler than you may think.... [aged mortgage leads](https://blog.monitorbase.com/tag/aged-mortgage-leads) [purchase mortgage leads](https://blog.monitorbase.com/tag/purchase-mortgage-leads) [Read More](https://blog.monitorbase.com/3-ways-to-grow-business) [![](https://blog.monitorbase.com/hs-fs/hubfs/Imported_Blog_Media/customer%20retention-3.jpg?width=1200&height=627&name=customer%20retention-3.jpg) ](https://blog.monitorbase.com/purchase-refi-refi-purchase) 1 min read #### [Purchase, Refi, Refi, Purchase.](https://blog.monitorbase.com/purchase-refi-refi-purchase) [Louis Zitting](https://blog.monitorbase.com/author/louis-zitting): Feb 12, 2020 12:00:00 AM Do you want to do one loan for every person you work with? Or do you want four loans for that same person? Clearly, in this case, the more the... [past customer retention](https://blog.monitorbase.com/tag/past-customer-retention) [purchase mortgage leads](https://blog.monitorbase.com/tag/purchase-mortgage-leads) [refinance leads](https://blog.monitorbase.com/tag/refinance-leads) [Read More](https://blog.monitorbase.com/purchase-refi-refi-purchase) [ Prev ](https://blog.monitorbase.com/page/6) [5](https://blog.monitorbase.com/page/5) [6](https://blog.monitorbase.com/page/6) [7](https://blog.monitorbase.com/page/7) [8](https://blog.monitorbase.com/page/8) [9](https://blog.monitorbase.com/page/9) [ Next ](https://blog.monitorbase.com/page/8)