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MonitorBase Insights

Mortgage Marketing Strategies

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early payoff warning

1 min read

Why the Fed's rate cut could double your response rate.

We've all seen mortgage rates come down in the past few months, and that's great. It's no surprise that refinances are coming out of the woodwork for those with 4.75%+ rates. The Fed announced a 0.25% rate cut and we all know doesn't mean mortgage...

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perpetual refinance

3 min read

Deep in the wilderness, perpetual refinance opportunities are discovered.

In a galaxy far, far away ... (camping in the Utah high country desert.) A band of brothers set off for our annual camping, motorcycle-riding,...

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equity fb

3 min read

To refi, or not to refi ... that is the question

Friends, Romans, countrymen, lend me your ears. In the past 30 days, we are seeing a significant increase in mortgage application inquiries.

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tech100HW

2019 HousingWire Tech100 winner: MonitorBase

I just wanted to give a shout-out to our team and all the MonitorBase fans! It was you that made this distinguished honor possible. MonitorBase has...

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migration

Mortgage Trend: Mortgage Inquiry Leads up 30%

In the past 30 days, we are seeing a significant increase in mortgage inquiry leads. Inquiry lead alerts are up 30% compared to the past 6 months...

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Mortgage Trend: Early Payoffs Increasing

We are seeing a significant increase in Early Payoff (EPO) related activity in our data. Mortgage credit inquires on recently funded loans (1-12...

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mortgage_lead_generation

3 min read

Mortgage lead generation strategies 2019

We've all heard the old sales wisdom: "Success leaves many clues." With trial and error, we often deduce what is successful. Unfortunately, some of...

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fly fishing sales

4 min read

The secret fishing hole

Fishing for deals in a crowded marketplace It’s mid-winter, as announced by the snow-covered banks of the river, and the crisp scents. The sun just...

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Blog Pic-1

1 min read

Text to Pre-Qualify: Instant Soft Credit Check

Last week we announced a technology giving mortgage companies and their clients access to an instant credit pre-qualification through a soft credit...

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Untitled design

2 min read

How to start and keep a good contact database

Your contact database is your most valuable business asset and a critical piece of your mortgage lead generation efforts.

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