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MonitorBase: Mortgage Marketing

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3 min read

Why Some Mortgage Marketing Drip-Campaigns Do More Harm Than Good ... And What To Do About It!

No offense intended, but when it comes to past clients (unless they’re your mother), they probably don’t have your picture on the mantel of the home you financed for them.

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2 min read

Early Payoff (EPO) Warnings

The title of this article should spark your interest! You have likely felt the burn of an EPO … and the penalty fees they can impose.

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1 min read

Do You Think This Is Strange?

MonitorBase is seeing a trend in the market we find interesting … if not a bit alarming!

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2 min read

Marketing the First-Time Homebuyer

With volatile interest rates, increasing home prices, and a lack of inventory, first-time homebuyers face many challenges in today's housing market. ...

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1 min read

There is one upside to summer ending...

Jane and John are great parents. They took their kids on 3 vacations this summer: Disneyland, camping in the mountains, and grandma and grandpa's...

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1 min read

Home Buyer Inbound Marketing

MonitorBase Home Buyer Marketing from Louis Zitting on Vimeo.

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1 min read

Cash-out climbs to 50% of refinance volume

According to a Q1 2017 equity report by Corelogic, "Homeowners equity increased by $766 billion over the last year." Just last month (June) 50% of...

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1 min read

Text to pre-qualify soft pull technology

Text to pre-qualify is now available to all MonitorBase users using our SoftPull Instant Credit tool! Here are a couple examples how you might use...

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Predictive Alert Cost Per Closed Loan: $207

When analyzing a sample of predictive alerts over the past year, we found that the conversion on predictive produced an average cost per closed loan...

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2 min read

Stop cold calling.

“I love when someone I don’t know calls me with a mortgage offer!” said no one ever.

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