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MonitorBase Insights

Mortgage Marketing Strategies

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3 min read

The Ramifications of the Realtor Commission Verdict

Guilty Of Conspiracy To Inflate Agent Commission.

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1 min read

Retention RockStars™ Discussion: Why HELOCs are Still Relevant to Originators

Are Helocs (Home Equity Lines of Credit) and debt consolidation still relevant to originators in today's market? That is the topic in this month's...

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1 min read

Retention Rockstar™ Discussion: Will Credit Triggers Get Banned?

Will credit trigger leads get banned? Credit triggers have been intensely discussed as of late and are the focus of our conversation success in this...

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Retention Rockstar™ Strategy: Engaging with your MonitorBase alerts

Knowing how to engage with your MonitorBase alerts when you receive them is a major key to success and it is the topic of discussion in this month's...

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4 min read

How a 1,000-contact database can produce 8-18 transactions a month

One of the biggest misconceptions in the mortgage industry is the belief that our customers are mostly coming back to us for their next loan. It’s a...

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1 min read

Retention Rockstar™ Strategy: The Mortgage Sales Funnel

In our latest Retention RockstarTM strategy video, we explored the mindset that Loan Officers should have in approaching the mortgage sales process...

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1 min read

Why Prescreen credit triggers aren’t likely going anywhere…

Share: The FCRA provides guidelines for the use of consumer credit information by lenders. One provision allows lenders to access prescreened lists...

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2 min read

New Recruiting Metric All Lenders Should Consider

Recruiting Mortgage Loan Officers is one of the most competitive areas of the mortgage industry. Enterprise-level mortgage lenders will roll out...

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Intent Signal

2 min read

Turn the Worst Leads into Close Loans

If you have ever bought leads or found yourself uttering the words – “these leads are terrible,” this might be a strategy worth considering. Let’s...

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3 min read

The Year for MonitorBase

Share: The Time is Now to Change to Monitorbase. While much of the mortgage industry struggles to maintain profitability and compete in the market,...

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