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MonitorBase Insights

Mortgage Marketing Strategies

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elvis

1 min read

Elvis Isn't Dead.

One of the greatest direct-to-consumer performers in the history of the mortgage industry has been the refinance boom we’ve enjoyed since 2008. Our “Elvis,” if you will. But many originators think it’s dead. MonitorBase doesn’t. Here’s why …

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home seller

1 min read

Pre-listing Home Seller Behavior

A significant amount of MonitorBase’s resources are invested in collecting and analyzing consumer credit behaviors. We’ve uncovered some we think...

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2 min read

Mining for Relevant Mortgage Trigger Events

When I hear the phrase ‘mortgage trigger,’ a movie starts playing in my mind. Maybe yours, too!

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3 min read

Why Some Mortgage Marketing Drip-Campaigns Do More Harm Than Good ... And What To Do About It!

No offense intended, but when it comes to past clients (unless they’re your mother), they probably don’t have your picture on the mantel of the home...

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early payoff warning.jpg

2 min read

Early Payoff (EPO) Warnings

The title of this article should spark your interest! You have likely felt the burn of an EPO … and the penalty fees they can impose.

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Untitled design (3).jpg

1 min read

Do You Think This Is Strange?

MonitorBase is seeing a trend in the market we find interesting … if not a bit alarming!

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2 min read

Marketing the First-Time Homebuyer

With volatile interest rates, increasing home prices, and a lack of inventory, first-time homebuyers face many challenges in today's housing market....

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mortgage marketing response.jpg

1 min read

There is one upside to summer ending...

Jane and John are great parents. They took their kids on 3 vacations this summer: Disneyland, camping in the mountains, and grandma and grandpa's...

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1 min read

Home Buyer Inbound Marketing

MonitorBase Home Buyer Marketing from Louis Zitting on Vimeo.

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cash-out.png

1 min read

Cash-out climbs to 50% of refinance volume

According to a Q1 2017 equity report by Corelogic, "Homeowners equity increased by $766 billion over the last year." Just last month (June) 50% of...

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