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Mortgage Marketing Strategies

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2 min read

Aged Mortgage Leads

Rachel Wilson: Feb 12, 2020 12:00:00 AM

Many mortgage lenders and brokers have most likely built into their business model some form of mortgage lead generation, or they may just buy mortgage leads from the large mortgage lead aggregators.

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2 min read

Close More Loans Than Ever Before

Rachel Wilson: Feb 5, 2020 12:00:00 AM

We all have goals, but sometimes it can be hard to know how to achieve them. Closing more loans isn't impossible, and may even be easier than you...

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3 min read

Overcoming Marketing Obstacles

Louis Zitting: Jan 17, 2020 12:00:00 AM

What’s one of the most important things you need to reach your business goals? Good marketing. Letting potential clients know who you are, what you...

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1 min read

Heads up, a few extra apps this month may be easier than you think.

Louis Zitting: Oct 17, 2019 12:00:00 AM

The one thing MonitorBase users could do today that would double their conversion may come as a surprise: have their team commit to a no-voicemail...

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1 min read

Why the Fed's rate cut could double your response rate.

Louis Zitting: Aug 5, 2019 12:00:00 AM

We've all seen mortgage rates come down in the past few months, and that's great. It's no surprise that refinances are coming out of the woodwork for...

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3 min read

Deep in the wilderness, perpetual refinance opportunities are discovered.

Louis Zitting: Jun 13, 2019 12:00:00 AM

In a galaxy far, far away ... (camping in the Utah high country desert.) A band of brothers set off for our annual camping, motorcycle-riding,...

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3 min read

To refi, or not to refi ... that is the question

Louis Zitting: Apr 12, 2019 12:00:00 AM

Friends, Romans, countrymen, lend me your ears. In the past 30 days, we are seeing a significant increase in mortgage application inquiries.

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2019 HousingWire Tech100 winner: MonitorBase

Louis Zitting: Apr 1, 2019 12:00:00 AM

I just wanted to give a shout-out to our team and all the MonitorBase fans! It was you that made this distinguished honor possible. MonitorBase has...

Mortgage Trend: Mortgage Inquiry Leads up 30%

Louis Zitting: Mar 13, 2019 12:00:00 AM

In the past 30 days, we are seeing a significant increase in mortgage inquiry leads. Inquiry lead alerts are up 30% compared to the past 6 months...

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Mortgage Trend: Early Payoffs Increasing

Louis Zitting: Mar 6, 2019 12:00:00 AM

We are seeing a significant increase in Early Payoff (EPO) related activity in our data. Mortgage credit inquires on recently funded loans (1-12...

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