--- title: "MonitorBase: Mortgage Market Insights (8)" description: MonitorBase Insights. Mortgage marketing and data-driven marketing-related articles. (8) --- # MonitorBase Insights #### Mortgage Marketing Strategies Filter by Tag Show All CRM Contact Enrichment D2C marketing DEI DRS Database Recapture Database Retention System Every Contact Matters Facebook Group Insider Intent signal MonitorBase Insider On Demand Prescreen credit Relationship Retention Sales Pipeline aged mortgage leads agents annoucement artificial intelligence automated marketing automatic credit monitoring borrower database cash-out cfpb cheap mortgage leads client database client retention co-branded coaching cold calling compliance consolidation consumer direct marketing contact database contacts cost per closing credit alerts credit inquiry credit migration credit monitoring credit prescreen credit score credit trigger credit triggers crm data cross-sell custom audience customer service database marketing database monitoring debt consolidation direct mail drip campaigns early pay off early payoff email activity email addresses email marketing email notifications email open rates epo epo warning fair lending fcra fed rate cut firm offer firm offer email firm offer of credit first time home buyer fly fishing future buyers gift card high rate mortgage data hiring hmda home buyer home buyer marketing home buyers home equity home sellers how to inbound activity inbound phone calls inquiry alert inquiry alerts instant credit check instant credit prequal instant prequal lead generation legislative update loan officers margins marketing marketing constraints marketing engagement marketing response millennials mobile prequalification monitorbase monitorbase alert monitorbase alerts mortgage inquiry mortgage lead generation mortgage marketing mortgage marketing response mortgage portfolio runoff mortgage trigger mortgage triggers next generation no voicemail policy notifications ondemand past clients past customer retention perpetual refinances portfolio runoff prevention post card campaign predictive alert predictive alerts predictive algorithm predictive analytics predictive marketing prequal prequalification prescreen prescreened credit list prescreening profitability prospects purchase mortgage leads re-purchasing home real estate agents recruiting referral partners refinance refinance leads retention alerts retention rockstar roi runoff soft credit check soft credit inquiry soft inquiry technology soft pull softpull sphere of influence streamline refinance text message text messages text notifications text to pre-qualify text to prequal tips trigger triggers voicemail weekly trends ##### Subscribe For More Insights [![](https://blog.monitorbase.com/hs-fs/hubfs/Imported_Blog_Media/mortgage_lead_generation-3.jpg?width=1200&height=627&name=mortgage_lead_generation-3.jpg) ](https://blog.monitorbase.com/aged-mortgage-leads) 2 min read #### [Aged Mortgage Leads](https://blog.monitorbase.com/aged-mortgage-leads) [Rachel Wilson: ](https://blog.monitorbase.com/author/rachel-wilson) Feb 12, 2020 12:00:00 AM Many mortgage lenders and brokers have most likely built into their business model some form of mortgage lead generation, or they may just buy mortgage leads from the large mortgage lead aggregators. [aged mortgage leads](https://blog.monitorbase.com/tag/aged-mortgage-leads) [purchase mortgage leads](https://blog.monitorbase.com/tag/purchase-mortgage-leads) [Read More](https://blog.monitorbase.com/aged-mortgage-leads) [![](https://blog.monitorbase.com/hs-fs/hubfs/Imported_Blog_Media/backgroud%20cropped-Apr-11-2025-01-46-42-8605-PM.png?width=2016&height=785&name=backgroud%20cropped-Apr-11-2025-01-46-42-8605-PM.png) ](https://blog.monitorbase.com/blog-heres-how-to-close-more-loans-in-2020) 2 min read #### [Close More Loans Than Ever Before](https://blog.monitorbase.com/blog-heres-how-to-close-more-loans-in-2020) [Rachel Wilson](https://blog.monitorbase.com/author/rachel-wilson): Feb 5, 2020 12:00:00 AM We all have goals, but sometimes it can be hard to know how to achieve them. Closing more loans isn't impossible, and may even be easier than you... [tips](https://blog.monitorbase.com/tag/tips) [soft credit inquiry](https://blog.monitorbase.com/tag/soft-credit-inquiry) [database monitoring](https://blog.monitorbase.com/tag/database-monitoring) [marketing constraints](https://blog.monitorbase.com/tag/marketing-constraints) [credit score](https://blog.monitorbase.com/tag/credit-score) [email notifications](https://blog.monitorbase.com/tag/email-notifications) [text notifications](https://blog.monitorbase.com/tag/text-notifications) [notifications](https://blog.monitorbase.com/tag/notifications) [first time home buyer](https://blog.monitorbase.com/tag/first-time-home-buyer) [Database Recapture](https://blog.monitorbase.com/tag/database-recapture) [prescreened credit list](https://blog.monitorbase.com/tag/prescreened-credit-list) [legislative update](https://blog.monitorbase.com/tag/legislative-update) [soft inquiry technology](https://blog.monitorbase.com/tag/soft-inquiry-technology) [Read More](https://blog.monitorbase.com/blog-heres-how-to-close-more-loans-in-2020) [![](https://blog.monitorbase.com/hs-fs/hubfs/Imported_Blog_Media/shutterstock_95611501%20(1)-1.jpg?width=1200&height=627&name=shutterstock_95611501%20(1)-1.jpg) ](https://blog.monitorbase.com/overcoming-marketing-obstacles) 3 min read #### [Overcoming Marketing Obstacles](https://blog.monitorbase.com/overcoming-marketing-obstacles) [Louis Zitting](https://blog.monitorbase.com/author/louis-zitting): Jan 17, 2020 12:00:00 AM What’s one of the most important things you need to reach your business goals? Good marketing. Letting potential clients know who you are, what you... [tips](https://blog.monitorbase.com/tag/tips) [marketing](https://blog.monitorbase.com/tag/marketing) [softpull](https://blog.monitorbase.com/tag/softpull) [marketing constraints](https://blog.monitorbase.com/tag/marketing-constraints) [text notifications](https://blog.monitorbase.com/tag/text-notifications) [soft credit check](https://blog.monitorbase.com/tag/soft-credit-check) [referral partners](https://blog.monitorbase.com/tag/referral-partners) [Read More](https://blog.monitorbase.com/overcoming-marketing-obstacles) [![](https://blog.monitorbase.com/hs-fs/hubfs/Imported_Blog_Media/old_phone-1.jpg?width=4050&height=2700&name=old_phone-1.jpg) ](https://blog.monitorbase.com/heads-up-a-few-extra-apps-this-month-may-be-easier-than-you-think) 1 min read #### [Heads up, a few extra apps this month may be easier than you think.](https://blog.monitorbase.com/heads-up-a-few-extra-apps-this-month-may-be-easier-than-you-think) [Louis Zitting](https://blog.monitorbase.com/author/louis-zitting): Oct 17, 2019 12:00:00 AM The one thing MonitorBase users could do today that would double their conversion may come as a surprise: have their team commit to a no-voicemail... [voicemail](https://blog.monitorbase.com/tag/voicemail) [no voicemail policy](https://blog.monitorbase.com/tag/no-voicemail-policy) [inbound activity](https://blog.monitorbase.com/tag/inbound-activity) [monitorbase alert](https://blog.monitorbase.com/tag/monitorbase-alert) [inbound phone calls](https://blog.monitorbase.com/tag/inbound-phone-calls) [marketing response](https://blog.monitorbase.com/tag/marketing-response) [Read More](https://blog.monitorbase.com/heads-up-a-few-extra-apps-this-month-may-be-easier-than-you-think) [![](https://blog.monitorbase.com/hs-fs/hubfs/Imported_Blog_Media/early%20payoff%20warning-3.jpg?width=1200&height=627&name=early%20payoff%20warning-3.jpg) ](https://blog.monitorbase.com/why-the-feds-rate-cut-could-double-your-response-rate) 1 min read #### [Why the Fed's rate cut could double your response rate.](https://blog.monitorbase.com/why-the-feds-rate-cut-could-double-your-response-rate) [Louis Zitting](https://blog.monitorbase.com/author/louis-zitting): Aug 5, 2019 12:00:00 AM We've all seen mortgage rates come down in the past few months, and that's great. It's no surprise that refinances are coming out of the woodwork for... [predictive marketing](https://blog.monitorbase.com/tag/predictive-marketing) [perpetual refinances](https://blog.monitorbase.com/tag/perpetual-refinances) [fed rate cut](https://blog.monitorbase.com/tag/fed-rate-cut) [refinance](https://blog.monitorbase.com/tag/refinance) [Read More](https://blog.monitorbase.com/why-the-feds-rate-cut-could-double-your-response-rate) [![](https://blog.monitorbase.com/hs-fs/hubfs/Imported_Blog_Media/perpetual%20refinance-1.jpg?width=1200&height=627&name=perpetual%20refinance-1.jpg) ](https://blog.monitorbase.com/perpetual-refinance-opportunities) 3 min read #### [Deep in the wilderness, perpetual refinance opportunities are discovered.](https://blog.monitorbase.com/perpetual-refinance-opportunities) [Louis Zitting](https://blog.monitorbase.com/author/louis-zitting): Jun 13, 2019 12:00:00 AM In a galaxy far, far away ... (camping in the Utah high country desert.) A band of brothers set off for our annual camping, motorcycle-riding,... [streamline refinance](https://blog.monitorbase.com/tag/streamline-refinance) [perpetual refinances](https://blog.monitorbase.com/tag/perpetual-refinances) [refinance](https://blog.monitorbase.com/tag/refinance) [Read More](https://blog.monitorbase.com/perpetual-refinance-opportunities) [![](https://blog.monitorbase.com/hs-fs/hubfs/Imported_Blog_Media/equity%20fb-1.jpg?width=1200&height=627&name=equity%20fb-1.jpg) ](https://blog.monitorbase.com/to-refi-or-not-to-refi-...-that-is-the-question) 3 min read #### [To refi, or not to refi ... that is the question](https://blog.monitorbase.com/to-refi-or-not-to-refi-...-that-is-the-question) [Louis Zitting](https://blog.monitorbase.com/author/louis-zitting): Apr 12, 2019 12:00:00 AM Friends, Romans, countrymen, lend me your ears. In the past 30 days, we are seeing a significant increase in mortgage application inquiries. [database monitoring](https://blog.monitorbase.com/tag/database-monitoring) [credit inquiry](https://blog.monitorbase.com/tag/credit-inquiry) [cash-out](https://blog.monitorbase.com/tag/cash-out) [inquiry alerts](https://blog.monitorbase.com/tag/inquiry-alerts) [refinance](https://blog.monitorbase.com/tag/refinance) [mortgage inquiry](https://blog.monitorbase.com/tag/mortgage-inquiry) [Read More](https://blog.monitorbase.com/to-refi-or-not-to-refi-...-that-is-the-question) [![](https://blog.monitorbase.com/hs-fs/hubfs/Imported_Blog_Media/tech100HW-1.png?width=645&height=332&name=tech100HW-1.png) ](https://blog.monitorbase.com/2019-housingwire-tech100-winner-monitorbase) #### [2019 HousingWire Tech100 winner: MonitorBase](https://blog.monitorbase.com/2019-housingwire-tech100-winner-monitorbase) [Louis Zitting](https://blog.monitorbase.com/author/louis-zitting): Apr 1, 2019 12:00:00 AM I just wanted to give a shout-out to our team and all the MonitorBase fans! It was you that made this distinguished honor possible. MonitorBase has... [Read More](https://blog.monitorbase.com/2019-housingwire-tech100-winner-monitorbase) [![](https://blog.monitorbase.com/hs-fs/hubfs/Imported_Blog_Media/migration-1.jpg?width=600&height=400&name=migration-1.jpg) ](https://blog.monitorbase.com/mortgage-trend-mortgage-inquiry-leads-up-30-percent) #### [Mortgage Trend: Mortgage Inquiry Leads up 30%](https://blog.monitorbase.com/mortgage-trend-mortgage-inquiry-leads-up-30-percent) [Louis Zitting](https://blog.monitorbase.com/author/louis-zitting): Mar 13, 2019 12:00:00 AM In the past 30 days, we are seeing a significant increase in mortgage inquiry leads. Inquiry lead alerts are up 30% compared to the past 6 months... [inquiry alerts](https://blog.monitorbase.com/tag/inquiry-alerts) [refinance](https://blog.monitorbase.com/tag/refinance) [mortgage lead generation](https://blog.monitorbase.com/tag/mortgage-lead-generation) [refinance leads](https://blog.monitorbase.com/tag/refinance-leads) [Read More](https://blog.monitorbase.com/mortgage-trend-mortgage-inquiry-leads-up-30-percent) #### [Mortgage Trend: Early Payoffs Increasing](https://blog.monitorbase.com/mortgage-trend-early-payoffs-increasing) [Louis Zitting](https://blog.monitorbase.com/author/louis-zitting): Mar 6, 2019 12:00:00 AM We are seeing a significant increase in Early Payoff (EPO) related activity in our data. Mortgage credit inquires on recently funded loans (1-12... [epo warning](https://blog.monitorbase.com/tag/epo-warning) [epo](https://blog.monitorbase.com/tag/epo) [inquiry alert](https://blog.monitorbase.com/tag/inquiry-alert) [Read More](https://blog.monitorbase.com/mortgage-trend-early-payoffs-increasing) [ Prev ](https://blog.monitorbase.com/page/7) [6](https://blog.monitorbase.com/page/6) [7](https://blog.monitorbase.com/page/7) [8](https://blog.monitorbase.com/page/8) [9](https://blog.monitorbase.com/page/9) [10](https://blog.monitorbase.com/page/10) [ Next ](https://blog.monitorbase.com/page/9)