2 min read
Stop cold calling.
“I love when someone I don’t know calls me with a mortgage offer!” said no one ever.
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1 min read
Solving Your HMDA Fair Lending Gaps
The Problem: In October 2015 the CFPB issued an executive summary spelling out new reporting requirements. Beginning in January of 2018, lenders will...
1 min read
How to hire the next generation of Loan Officers
Let's take a look at today's mortgage originator: With an average age of around 54-56 years old, multiple long lasting relationships with referral...
1 min read
Compliance Consideration for Pre-screened Marketing
A common problem in any organization is getting the compliance department and the sales department to share common goals and work synergistically....
1 min read
Sample - How To Post
INTRODUCTION: Your “how to” blog post should teach the reader how to do something by breaking it down into a series of steps. Begin your blog post by...
3 min read
Why Mortgage Marketing Drip-Campaigns Do More Harm Than Good ... And What To Do About It! (Clone)
No offense intended, but when it comes to past clients (unless they’re your mother), they probably don’t have your picture on the mantel of the home...