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Louis Zitting

CEO, MonitorBase

2 min read

Marketing the First-Time Homebuyer

With volatile interest rates, increasing home prices, and a lack of inventory, first-time homebuyers face many challenges in today's housing market. While the big banks have all but exited the retail mortgage lending space, the gaps left to service...

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1 min read

There is one upside to summer ending...

Jane and John are great parents. They took their kids on 3 vacations this summer: Disneyland, camping in the mountains, and grandma and grandpa's...

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1 min read

Home Buyer Inbound Marketing

MonitorBase Home Buyer Marketing from Louis Zitting on Vimeo.

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1 min read

Cash-out climbs to 50% of refinance volume

According to a Q1 2017 equity report by Corelogic, "Homeowners equity increased by $766 billion over the last year." Just last month (June) 50% of...

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1 min read

Text to pre-qualify soft pull technology

Text to pre-qualify is now available to all MonitorBase users using our SoftPull Instant Credit tool! Here are a couple examples how you might use...

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Predictive Alert Cost Per Closed Loan: $207

When analyzing a sample of predictive alerts over the past year, we found that the conversion on predictive produced an average cost per closed loan...

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2 min read

Stop cold calling.

“I love when someone I don’t know calls me with a mortgage offer!” said no one ever.

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1 min read

Solving Your HMDA Fair Lending Gaps

The Problem: In October 2015 the CFPB issued an executive summary spelling out new reporting requirements. Beginning in January of 2018, lenders will...

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1 min read

How to hire the next generation of Loan Officers

Let's take a look at today's mortgage originator: With an average age of around 54-56 years old, multiple long lasting relationships with referral...

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1 min read

Compliance Consideration for Pre-screened Marketing

A common problem in any organization is getting the compliance department and the sales department to share common goals and work synergistically....

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