Louis Zitting

2 min read

Marketing the First-Time Homebuyer

Louis Zitting: Oct 11, 2017 3:49:41 PM

With volatile interest rates, increasing home prices, and a lack of inventory, first-time homebuyers face many challenges in today's housing market....

1 min read

There is one upside to summer ending...

Louis Zitting: Aug 17, 2017 4:00:06 PM

Jane and John are great parents. They took their kids on 3 vacations this summer: Disneyland, camping in the mountains, and grandma and grandpa's...

1 min read

Home Buyer Inbound Marketing

Louis Zitting: Aug 16, 2017 12:54:58 PM

MonitorBase Home Buyer Marketing from Louis Zitting on Vimeo.

1 min read

Cash-out climbs to 50% of refinance volume

Louis Zitting: Jul 25, 2017 5:09:48 PM

According to a Q1 2017 equity report by Corelogic, "Homeowners equity increased by $766 billion over the last year." Just last month (June) 50% of...

1 min read

Text to pre-qualify soft pull technology

Louis Zitting: Jun 21, 2017 4:18:42 PM

Text to pre-qualify is now available to all MonitorBase users using our SoftPull Instant Credit tool! Here are a couple examples how you might use...

Predictive Alert Cost Per Closed Loan: $207

Louis Zitting: Jun 20, 2017 3:42:20 PM

When analyzing a sample of predictive alerts over the past year, we found that the conversion on predictive produced an average cost per closed loan...

2 min read

Stop cold calling.

Louis Zitting: May 24, 2017 5:39:04 AM

“I love when someone I don’t know calls me with a mortgage offer!” said no one ever.

1 min read

Solving Your HMDA Fair Lending Gaps

Louis Zitting: Mar 27, 2017 5:15:52 PM

The Problem: In October 2015 the CFPB issued an executive summary spelling out new reporting requirements. Beginning in January of 2018, lenders will...

1 min read

How to hire the next generation of Loan Officers

Louis Zitting: Feb 15, 2017 5:05:04 PM

Let's take a look at today's mortgage originator: With an average age of around 54-56 years old, multiple long lasting relationships with referral...