--- title: "MonitorBase: Mortgage Market Insights | Louis Zitting (3)" description: MonitorBase Insights. Mortgage marketing and data-driven marketing-related articles. (3) --- # Louis Zitting [![](https://blog.monitorbase.com/hs-fs/hubfs/Imported_Blog_Media/shutterstock_95611501%20(1)-1.jpg?width=1200&height=627&name=shutterstock_95611501%20(1)-1.jpg) ](https://blog.monitorbase.com/overcoming-marketing-obstacles) 3 min read #### [Overcoming Marketing Obstacles](https://blog.monitorbase.com/overcoming-marketing-obstacles) [Louis Zitting: ](https://blog.monitorbase.com/author/louis-zitting) Jan 17, 2020 12:00:00 AM What’s one of the most important things you need to reach your business goals? Good marketing. Letting potential clients know who you are, what you do, and how to reach you is the only way to succeed. [tips](https://blog.monitorbase.com/tag/tips) [marketing](https://blog.monitorbase.com/tag/marketing) [softpull](https://blog.monitorbase.com/tag/softpull) [marketing constraints](https://blog.monitorbase.com/tag/marketing-constraints) [text notifications](https://blog.monitorbase.com/tag/text-notifications) [soft credit check](https://blog.monitorbase.com/tag/soft-credit-check) [referral partners](https://blog.monitorbase.com/tag/referral-partners) [Read More](https://blog.monitorbase.com/overcoming-marketing-obstacles) [![](https://blog.monitorbase.com/hs-fs/hubfs/Imported_Blog_Media/old_phone-1.jpg?width=4050&height=2700&name=old_phone-1.jpg) ](https://blog.monitorbase.com/heads-up-a-few-extra-apps-this-month-may-be-easier-than-you-think) 1 min read #### [Heads up, a few extra apps this month may be easier than you think.](https://blog.monitorbase.com/heads-up-a-few-extra-apps-this-month-may-be-easier-than-you-think) [Louis Zitting](https://blog.monitorbase.com/author/louis-zitting): Oct 17, 2019 12:00:00 AM The one thing MonitorBase users could do today that would double their conversion may come as a surprise: have their team commit to a no-voicemail... [voicemail](https://blog.monitorbase.com/tag/voicemail) [no voicemail policy](https://blog.monitorbase.com/tag/no-voicemail-policy) [inbound activity](https://blog.monitorbase.com/tag/inbound-activity) [monitorbase alert](https://blog.monitorbase.com/tag/monitorbase-alert) [inbound phone calls](https://blog.monitorbase.com/tag/inbound-phone-calls) [marketing response](https://blog.monitorbase.com/tag/marketing-response) [Read More](https://blog.monitorbase.com/heads-up-a-few-extra-apps-this-month-may-be-easier-than-you-think) [![](https://blog.monitorbase.com/hs-fs/hubfs/Imported_Blog_Media/early%20payoff%20warning-3.jpg?width=1200&height=627&name=early%20payoff%20warning-3.jpg) ](https://blog.monitorbase.com/why-the-feds-rate-cut-could-double-your-response-rate) 1 min read #### [Why the Fed's rate cut could double your response rate.](https://blog.monitorbase.com/why-the-feds-rate-cut-could-double-your-response-rate) [Louis Zitting](https://blog.monitorbase.com/author/louis-zitting): Aug 5, 2019 12:00:00 AM We've all seen mortgage rates come down in the past few months, and that's great. It's no surprise that refinances are coming out of the woodwork for... [predictive marketing](https://blog.monitorbase.com/tag/predictive-marketing) [perpetual refinances](https://blog.monitorbase.com/tag/perpetual-refinances) [fed rate cut](https://blog.monitorbase.com/tag/fed-rate-cut) [refinance](https://blog.monitorbase.com/tag/refinance) [Read More](https://blog.monitorbase.com/why-the-feds-rate-cut-could-double-your-response-rate) [![](https://blog.monitorbase.com/hs-fs/hubfs/Imported_Blog_Media/perpetual%20refinance-1.jpg?width=1200&height=627&name=perpetual%20refinance-1.jpg) ](https://blog.monitorbase.com/perpetual-refinance-opportunities) 3 min read #### [Deep in the wilderness, perpetual refinance opportunities are discovered.](https://blog.monitorbase.com/perpetual-refinance-opportunities) [Louis Zitting](https://blog.monitorbase.com/author/louis-zitting): Jun 13, 2019 12:00:00 AM In a galaxy far, far away ... (camping in the Utah high country desert.) A band of brothers set off for our annual camping, motorcycle-riding,... [streamline refinance](https://blog.monitorbase.com/tag/streamline-refinance) [perpetual refinances](https://blog.monitorbase.com/tag/perpetual-refinances) [refinance](https://blog.monitorbase.com/tag/refinance) [Read More](https://blog.monitorbase.com/perpetual-refinance-opportunities) [![](https://blog.monitorbase.com/hs-fs/hubfs/Imported_Blog_Media/equity%20fb-1.jpg?width=1200&height=627&name=equity%20fb-1.jpg) ](https://blog.monitorbase.com/to-refi-or-not-to-refi-...-that-is-the-question) 3 min read #### [To refi, or not to refi ... that is the question](https://blog.monitorbase.com/to-refi-or-not-to-refi-...-that-is-the-question) [Louis Zitting](https://blog.monitorbase.com/author/louis-zitting): Apr 12, 2019 12:00:00 AM Friends, Romans, countrymen, lend me your ears. In the past 30 days, we are seeing a significant increase in mortgage application inquiries. [database monitoring](https://blog.monitorbase.com/tag/database-monitoring) [credit inquiry](https://blog.monitorbase.com/tag/credit-inquiry) [cash-out](https://blog.monitorbase.com/tag/cash-out) [inquiry alerts](https://blog.monitorbase.com/tag/inquiry-alerts) [refinance](https://blog.monitorbase.com/tag/refinance) [mortgage inquiry](https://blog.monitorbase.com/tag/mortgage-inquiry) [Read More](https://blog.monitorbase.com/to-refi-or-not-to-refi-...-that-is-the-question) [![](https://blog.monitorbase.com/hs-fs/hubfs/Imported_Blog_Media/tech100HW-1.png?width=645&height=332&name=tech100HW-1.png) ](https://blog.monitorbase.com/2019-housingwire-tech100-winner-monitorbase) #### [2019 HousingWire Tech100 winner: MonitorBase](https://blog.monitorbase.com/2019-housingwire-tech100-winner-monitorbase) [Louis Zitting](https://blog.monitorbase.com/author/louis-zitting): Apr 1, 2019 12:00:00 AM I just wanted to give a shout-out to our team and all the MonitorBase fans! It was you that made this distinguished honor possible. MonitorBase has... [Read More](https://blog.monitorbase.com/2019-housingwire-tech100-winner-monitorbase) [![](https://blog.monitorbase.com/hs-fs/hubfs/Imported_Blog_Media/migration-1.jpg?width=600&height=400&name=migration-1.jpg) ](https://blog.monitorbase.com/mortgage-trend-mortgage-inquiry-leads-up-30-percent) #### [Mortgage Trend: Mortgage Inquiry Leads up 30%](https://blog.monitorbase.com/mortgage-trend-mortgage-inquiry-leads-up-30-percent) [Louis Zitting](https://blog.monitorbase.com/author/louis-zitting): Mar 13, 2019 12:00:00 AM In the past 30 days, we are seeing a significant increase in mortgage inquiry leads. Inquiry lead alerts are up 30% compared to the past 6 months... [inquiry alerts](https://blog.monitorbase.com/tag/inquiry-alerts) [refinance](https://blog.monitorbase.com/tag/refinance) [mortgage lead generation](https://blog.monitorbase.com/tag/mortgage-lead-generation) [refinance leads](https://blog.monitorbase.com/tag/refinance-leads) [Read More](https://blog.monitorbase.com/mortgage-trend-mortgage-inquiry-leads-up-30-percent) #### [Mortgage Trend: Early Payoffs Increasing](https://blog.monitorbase.com/mortgage-trend-early-payoffs-increasing) [Louis Zitting](https://blog.monitorbase.com/author/louis-zitting): Mar 6, 2019 12:00:00 AM We are seeing a significant increase in Early Payoff (EPO) related activity in our data. Mortgage credit inquires on recently funded loans (1-12... [epo warning](https://blog.monitorbase.com/tag/epo-warning) [epo](https://blog.monitorbase.com/tag/epo) [inquiry alert](https://blog.monitorbase.com/tag/inquiry-alert) [Read More](https://blog.monitorbase.com/mortgage-trend-early-payoffs-increasing) [![](https://blog.monitorbase.com/hs-fs/hubfs/Imported_Blog_Media/mortgage_lead_generation-3.jpg?width=1200&height=627&name=mortgage_lead_generation-3.jpg) ](https://blog.monitorbase.com/mortgage-lead-generation-strategies-2019) 3 min read #### [Mortgage lead generation strategies 2019](https://blog.monitorbase.com/mortgage-lead-generation-strategies-2019) [Louis Zitting](https://blog.monitorbase.com/author/louis-zitting): Jan 25, 2019 12:00:00 AM We've all heard the old sales wisdom: "Success leaves many clues." With trial and error, we often deduce what is successful. Unfortunately, some of... [D2C marketing](https://blog.monitorbase.com/tag/d2c-marketing) [real estate agents](https://blog.monitorbase.com/tag/real-estate-agents) [margins](https://blog.monitorbase.com/tag/margins) [lead generation](https://blog.monitorbase.com/tag/lead-generation) [CRM](https://blog.monitorbase.com/tag/crm) [profitability](https://blog.monitorbase.com/tag/profitability) [roi](https://blog.monitorbase.com/tag/roi) [co-branded](https://blog.monitorbase.com/tag/co-branded) [cross-sell](https://blog.monitorbase.com/tag/cross-sell) [referral partners](https://blog.monitorbase.com/tag/referral-partners) [agents](https://blog.monitorbase.com/tag/agents) [mortgage lead generation](https://blog.monitorbase.com/tag/mortgage-lead-generation) [Read More](https://blog.monitorbase.com/mortgage-lead-generation-strategies-2019) [![](https://blog.monitorbase.com/hs-fs/hubfs/Imported_Blog_Media/Blog%20Pic-1-1.png?width=960&height=637&name=Blog%20Pic-1-1.png) ](https://blog.monitorbase.com/text-to-pre-qualify-instant-credit-check-for-lenders) 1 min read #### [Text to Pre-Qualify: Instant Soft Credit Check](https://blog.monitorbase.com/text-to-pre-qualify-instant-credit-check-for-lenders) [Louis Zitting](https://blog.monitorbase.com/author/louis-zitting): Jan 9, 2019 12:00:00 AM Last week we announced a technology giving mortgage companies and their clients access to an instant credit pre-qualification through a soft credit... [soft pull](https://blog.monitorbase.com/tag/soft-pull) [softpull](https://blog.monitorbase.com/tag/softpull) [mobile prequalification](https://blog.monitorbase.com/tag/mobile-prequalification) [instant credit check](https://blog.monitorbase.com/tag/instant-credit-check) [soft credit check](https://blog.monitorbase.com/tag/soft-credit-check) [text to prequal](https://blog.monitorbase.com/tag/text-to-prequal) [text message](https://blog.monitorbase.com/tag/text-message) [Read More](https://blog.monitorbase.com/text-to-pre-qualify-instant-credit-check-for-lenders) [ Prev ](https://blog.monitorbase.com/author/louis-zitting/page/2) [1](https://blog.monitorbase.com/author/louis-zitting/page/1) [2](https://blog.monitorbase.com/author/louis-zitting/page/2) [3](https://blog.monitorbase.com/author/louis-zitting/page/3) [4](https://blog.monitorbase.com/author/louis-zitting/page/4) [5](https://blog.monitorbase.com/author/louis-zitting/page/5) [ Next ](https://blog.monitorbase.com/author/louis-zitting/page/4)