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Louis Zitting

CEO, MonitorBase

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2 min read

How to start and keep a good contact database

Your contact database is your most valuable business asset and a critical piece of your mortgage lead generation efforts.

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2 min read

Finding Home Sellers Early in the Cycle

Do you think you could add value to your Agent relationships if you could refer them home sellers? Do you know who is gearing up to sell their home?...

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1 min read

Product Launch: Email prescreened offers of credit

We are proud to announce the addition of email delivery for prescreened offers of credit within the MonitorBase mortgage lead generation platform! We...

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1 min read

Meet our newest leadership team member!

We are expanding! We are thrilled to hire our first CRO and have Rick Webster join the MonitorBase team!

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1 min read

Elvis Isn't Dead.

One of the greatest direct-to-consumer performers in the history of the mortgage industry has been the refinance boom we’ve enjoyed since 2008. Our...

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1 min read

Pre-listing Home Seller Behavior

A significant amount of MonitorBase’s resources are invested in collecting and analyzing consumer credit behaviors. We’ve uncovered some we think...

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2 min read

Mining for Relevant Mortgage Trigger Events

When I hear the phrase ‘mortgage trigger,’ a movie starts playing in my mind. Maybe yours, too!

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3 min read

Why Some Mortgage Marketing Drip-Campaigns Do More Harm Than Good ... And What To Do About It!

No offense intended, but when it comes to past clients (unless they’re your mother), they probably don’t have your picture on the mantel of the home...

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2 min read

Early Payoff (EPO) Warnings

The title of this article should spark your interest! You have likely felt the burn of an EPO … and the penalty fees they can impose.

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1 min read

Do You Think This Is Strange?

MonitorBase is seeing a trend in the market we find interesting … if not a bit alarming!

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