We all have goals, but sometimes it can be hard to know how to achieve them. Closing more loans isn't impossible, and may even be easier than you think. We've put together some advice from top producers to help you know what you can do to make those goals achievable.
Shorten your process in any way that you can. So many potential clients lose interest or move on to a competitor because the process can be so time consuming. One huge way you can cut days from the process is quicker response times. Set up auto-responders, automatically enter potential clients into an email campaign as soon as they walk out of your door. Be sure to focus on that client’s preferred method of contact, and always be within their reach. By not taking a week to respond to an email, you can keep their interest, and not lose out on that loan.
You have too many marketing constraints. Removing these constraints doesn’t mean you have to hire an expert marketing coordinator; it means working smarter with what you already have. Marketing is one of the most important things you can do to reach your business goals, so don’t let it be the thing that holds you back.
Utilize your past client/prospect database. 4 out of 5 of your past clients will close their next loan with a competitor. Don’t let them. MonitorBase can help you keep those clients by monitoring their actions, and alerting you as soon as they are back in the market. Use the relationships you've already built to keep them coming back. Anyone you’ve worked with in the past can be monitored, whether they are a past client, a contact, a prospect, or even just a friend. All you need is their name and address.
Make social media your best friend. It takes people seeing your name at least 7 times to remember it. Posting daily and utilizing the stories feature can really help to put your name out there. Sharing content that isn’t always related to mortgages or loans can help you as well. If all you ever share is financial information, some people may get bored and unfollow. Be sure to mix a little fun in with all of the business.
Let’s get personal. We all know that relationships are really what seals the deal, but let’s take it to the next level. This tip actually came from a hairstylist, but it’s your new secret weapon. After meeting with a potential client, while the conversation is still fresh in your mind, write down notes and details about them. Where did they go on vacation last month? How many kids do they have and what are their names? Did they have something planned for this upcoming weekend? Before you speak to them again, review your notes and ask them about the things you last spoke about. This makes them feel important, and lets them know you were really listening.
Don't get stuck trying the same old things and getting the same results. Revamp your process with these tips and see how many more loans you can close.