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MonitorBase: Mortgage Marketing

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mortgage marketing

4 min read

The secret fishing hole

Fishing for deals in a crowded marketplace

It’s mid-winter, as announced by the snow-covered banks of the river, and the crisp scents. The sun just edged over the nearby mountain range to reveal the river’s territorial command. Much life awakens to begin...

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1 min read

Predictive Marketing on Autopilot

What if you knew who was getting ready to purchase a home, refinance, or make a move in the near future before anyone else? What if your sales team could reach this exclusive, high-quality, high-converting lead source before your competition even knew...

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3 min read

Why Some Mortgage Marketing Drip-Campaigns Do More Harm Than Good ... And What To Do About It!

No offense intended, but when it comes to past clients (unless they’re your mother), they probably don’t have your picture on the mantel of the home you financed for them.

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1 min read

There is one upside to summer ending...

Jane and John are great parents. They took their kids on 3 vacations this summer: Disneyland, camping in the mountains, and grandma and grandpa's house. Jane and John have been busy! It has been a super fun, super productive summer. At least as far as...

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1 min read

How to hire the next generation of Loan Officers

Let's take a look at today's mortgage originator:  With an average age of around 54-56 years old, multiple long lasting relationships with referral partners, and 10+ years experience, they have plenty of core business to keep the lights on, even during...

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