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    The secret fishing hole

    By Louis Zitting on Jan 9, 2019 4:16:31 PM

    Fishing for deals in a crowded marketplace

    It’s mid-winter, as announced by the snow-covered banks of the river, and the crisp scents. The sun just edged over the nearby mountain range to reveal the river’s territorial command. Much life awakens to begin the day’s labors … and lessons. Streaming across the screen of my mind is a view of that shy, alpine tail-water I earlier discovered. What I like to call my, “secret fishing hole.” Not because it’s unknown to other anglers … it is … but because its many opportunities are not known. These are its secrets.

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    Predictive Marketing on Autopilot

    By Rick Webster on Aug 21, 2018 1:07:49 PM

    What if you knew who was getting ready to purchase a home, refinance, or make a move in the near future before anyone else? What if your sales team could reach this exclusive, high-quality, high-converting lead source before your competition even knew about it? What if you could put the  marketing and outreach on autopilot, letting it drive inbound interest to your loan officers on a daily basis?

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    Why Some Mortgage Marketing Drip-Campaigns Do More Harm Than Good ... And What To Do About It!

    By Louis Zitting on Dec 13, 2017 11:04:24 AM

    No offense intended, but when it comes to past clients (unless they’re your mother), they probably don’t have your picture on the mantel of the home you financed for them.

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    There is one upside to summer ending...

    By Louis Zitting on Aug 17, 2017 4:00:06 PM

    Jane and John are great parents. They took their kids on 3 vacations this summer: Disneyland, camping in the mountains, and grandma and grandpa's house. Jane and John have been busy! It has been a super fun, super productive summer. At least as far as vacations go.

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    How to hire the next generation of Loan Officers

    By Louis Zitting on Feb 15, 2017 5:05:04 PM

    Let's take a look at today's mortgage originator:  With an average age of around 54-56 years old, multiple long lasting relationships with referral partners, and 10+ years experience, they have plenty of core business to keep the lights on, even during market ups-and-downs.

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