MonitorBase: Mortgage Marketing

Interested in seeing where the hot spots are in mortgage originations? Here are some interesting stats that we are seeing in the data right now.

Interested in seeing where the hot spots are in mortgage originations? Here are some interesting stats that we are seeing in the data right now.

Here’s your MonitorBase Insider Trend update for the week! This week we would like to tell you about open rates on email offers from alerts, as well as physical mail. When you get an alert that a client is back in the market or in need of your service, we automatically send them an offer over email and direct mail. 

Interested in seeing where the hot spots are in mortgage originations? Here are some interesting stats that we are seeing in the data right now.

Friends, Romans, countrymen, lend me your ears.
In the past 30 days, we are seeing a significant increase in mortgage application inquiries.

In the past 30 days, we are seeing a significant increase in mortgage inquiry leads. Inquiry lead alerts are up 30% compared to the past 6 months average.

It is normal to see an increase in mortgage activity in early spring as the home buying season picks up but we are seeing a larger than normal increase and that many of these credit inquiries are being generated from consumers looking to do some type of refinancing.
Keep a close eye on your Inquiry Alerts, there are refinance mortgage lead generation opportunities coming out of the woodwork as well as an increase in new homebuyers.

This is also a good time to update your monitored prospect list if you haven't done so recently.

Related:
Get started with Database Monitoring Alerts
How to upload prospects
How often should I update my monitored database? 

Do you think you could add value to your Agent relationships if you could refer them home sellers?  Do you know who is gearing up to sell their home?  We do. 

A significant amount of MonitorBase’s resources are invested in collecting and analyzing consumer credit behaviors. We’ve uncovered some we think you’ll find interesting.

The title of this article should spark your interest! You have likely felt the burn of an EPO … and the penalty fees they can impose.