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MonitorBase: Mortgage Marketing

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predictive alert

3 min read

Sales Strategy for the Remainder of 2022

Hello to all of our wonderful lenders and originators! I want to take this moment to talk about strategy for the remainder of 2022 As I believe there are many great opportunities still to come.  Let's talk quickly about the current strategy for...

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Predictive Alert Cost Per Closed Loan: $207

When analyzing a sample of predictive alerts over the past year, we found that the conversion on predictive produced an average cost per closed loan of $207, based on alert fees.*  The response rate was 4% for inbound calls.  As expected, the inquiry...

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