MonitorBase: Mortgage Market Insights

Predictive Alert Cost Per Closed Loan: $207

Written by Louis Zitting | Jun 20, 2017 6:00:00 AM

When analyzing a sample of predictive alerts over the past year, we found that the conversion on predictive produced an average cost per closed loan of $207, based on alert fees.*  The response rate was 4% for inbound calls.  As expected, the inquiry alerts have a higher conversion, with a cost per closed loan around $117 on average. 

Leave it on Autopilot

It's springtime, you are busy. You don't need to call all of your predictive alerts in order to be successful, in fact, in the spring many users don't.  With inbound call response averaging 4%, we recommend leaving predictive running on auto-pilot!  

To learn more about predictive alerts, see Predictive Alerts - What are they?

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