Here’s your MonitorBase Insider Trend update for the week! This week we would like to tell you about open rates on email offers from alerts, as well as physical mail. When you get an alert that a client is back in the market or in need of your service, we automatically send them an offer over email and direct mail.
MonitorBase Insider: Email Engagement and Open Rates
Topics:
email addresses
inquiry alerts
email marketing
email open rates
credit migration
email activity
firm offer email
email notifications
weekly trends
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Why Some Mortgage Marketing Drip-Campaigns Do More Harm Than Good ... And What To Do About It!
No offense intended, but when it comes to past clients (unless they’re your mother), they probably don’t have your picture on the mantel of the home you financed for them.
Topics:
predictive analytics
mortgage marketing
direct mail
drip campaigns
mortgage triggers
post card campaign
email marketing
gift card
email open rates
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