--- title: "MonitorBase: Mortgage Market Insights | inquiry alerts (2)" description: inquiry alerts | MonitorBase Insights. Mortgage marketing and data-driven marketing-related articles. (2) --- # MonitorBase Insights #### Mortgage Marketing Strategies Filter by Tag Show All CRM Contact Enrichment D2C marketing DEI DRS Database Recapture Database Retention System Every Contact Matters Facebook Group Insider Intent signal MonitorBase Insider On Demand Prescreen credit Relationship Retention Sales Pipeline aged mortgage leads agents annoucement artificial intelligence automated marketing automatic credit monitoring borrower database cash-out cfpb cheap mortgage leads client database client retention co-branded coaching cold calling compliance consolidation consumer direct marketing contact database contacts cost per closing credit alerts credit inquiry credit migration credit monitoring credit prescreen credit score credit trigger credit triggers crm data cross-sell custom audience customer service database marketing database monitoring debt consolidation direct mail drip campaigns early pay off early payoff email activity email addresses email marketing email notifications email open rates epo epo warning fair lending fcra fed rate cut firm offer firm offer email firm offer of credit first time home buyer fly fishing future buyers gift card high rate mortgage data hiring hmda home buyer home buyer marketing home buyers home equity home sellers how to inbound activity inbound phone calls inquiry alert inquiry alerts instant credit check instant credit prequal instant prequal lead generation legislative update loan officers margins marketing marketing constraints marketing engagement marketing response millennials mobile prequalification monitorbase monitorbase alert monitorbase alerts mortgage inquiry mortgage lead generation mortgage marketing mortgage marketing response mortgage portfolio runoff mortgage trigger mortgage triggers next generation no voicemail policy notifications ondemand past clients past customer retention perpetual refinances portfolio runoff prevention post card campaign predictive alert predictive alerts predictive algorithm predictive analytics predictive marketing prequal prequalification prescreen prescreened credit list prescreening profitability prospects purchase mortgage leads re-purchasing home real estate agents recruiting referral partners refinance refinance leads retention alerts retention rockstar roi runoff soft credit check soft credit inquiry soft inquiry technology soft pull softpull sphere of influence streamline refinance text message text messages text notifications text to pre-qualify text to prequal tips trigger triggers voicemail weekly trends ##### Subscribe For More Insights ### inquiry alerts (2) [![](https://blog.monitorbase.com/hs-fs/hubfs/Imported_Blog_Media/trends-Apr-11-2025-01-46-29-0877-PM.jpg?width=1200&height=627&name=trends-Apr-11-2025-01-46-29-0877-PM.jpg) ](https://blog.monitorbase.com/email-engagement-and-open-rates) 2 min read #### [MonitorBase Insider: Email Engagement and Open Rates](https://blog.monitorbase.com/email-engagement-and-open-rates) [Louis Zitting](https://blog.monitorbase.com/author/louis-zitting): Apr 28, 2020 12:00:00 AM Here’s your MonitorBase Insider Trend update for the week! This week we would like to tell you about open rates on email offers from alerts, as well... [firm offer email](https://blog.monitorbase.com/tag/firm-offer-email) [email marketing](https://blog.monitorbase.com/tag/email-marketing) [credit migration](https://blog.monitorbase.com/tag/credit-migration) [email activity](https://blog.monitorbase.com/tag/email-activity) [email notifications](https://blog.monitorbase.com/tag/email-notifications) [email addresses](https://blog.monitorbase.com/tag/email-addresses) [inquiry alerts](https://blog.monitorbase.com/tag/inquiry-alerts) [email open rates](https://blog.monitorbase.com/tag/email-open-rates) [weekly trends](https://blog.monitorbase.com/tag/weekly-trends) [Read More](https://blog.monitorbase.com/email-engagement-and-open-rates) [![](https://blog.monitorbase.com/hs-fs/hubfs/Imported_Blog_Media/trends-Apr-11-2025-01-46-29-0877-PM.jpg?width=1200&height=627&name=trends-Apr-11-2025-01-46-29-0877-PM.jpg) ](https://blog.monitorbase.com/what-is-the-data-telling-us-today) 1 min read #### [MonitorBase Insider: What is the data telling us today?](https://blog.monitorbase.com/what-is-the-data-telling-us-today) [Louis Zitting](https://blog.monitorbase.com/author/louis-zitting): Apr 17, 2020 12:00:00 AM Interested in seeing where the hot spots are in mortgage originations? Here are some interesting stats that we are seeing in the data right now. [credit migration](https://blog.monitorbase.com/tag/credit-migration) [inquiry alerts](https://blog.monitorbase.com/tag/inquiry-alerts) [weekly trends](https://blog.monitorbase.com/tag/weekly-trends) [Read More](https://blog.monitorbase.com/what-is-the-data-telling-us-today) [![](https://blog.monitorbase.com/hs-fs/hubfs/Imported_Blog_Media/equity%20fb-1.jpg?width=1200&height=627&name=equity%20fb-1.jpg) ](https://blog.monitorbase.com/to-refi-or-not-to-refi-...-that-is-the-question) 3 min read #### [To refi, or not to refi ... that is the question](https://blog.monitorbase.com/to-refi-or-not-to-refi-...-that-is-the-question) [Louis Zitting](https://blog.monitorbase.com/author/louis-zitting): Apr 12, 2019 12:00:00 AM Friends, Romans, countrymen, lend me your ears. In the past 30 days, we are seeing a significant increase in mortgage application inquiries. [database monitoring](https://blog.monitorbase.com/tag/database-monitoring) [credit inquiry](https://blog.monitorbase.com/tag/credit-inquiry) [cash-out](https://blog.monitorbase.com/tag/cash-out) [inquiry alerts](https://blog.monitorbase.com/tag/inquiry-alerts) [refinance](https://blog.monitorbase.com/tag/refinance) [mortgage inquiry](https://blog.monitorbase.com/tag/mortgage-inquiry) [Read More](https://blog.monitorbase.com/to-refi-or-not-to-refi-...-that-is-the-question) [![](https://blog.monitorbase.com/hs-fs/hubfs/Imported_Blog_Media/migration-1.jpg?width=600&height=400&name=migration-1.jpg) ](https://blog.monitorbase.com/mortgage-trend-mortgage-inquiry-leads-up-30-percent) #### [Mortgage Trend: Mortgage Inquiry Leads up 30%](https://blog.monitorbase.com/mortgage-trend-mortgage-inquiry-leads-up-30-percent) [Louis Zitting](https://blog.monitorbase.com/author/louis-zitting): Mar 13, 2019 12:00:00 AM In the past 30 days, we are seeing a significant increase in mortgage inquiry leads. Inquiry lead alerts are up 30% compared to the past 6 months... [inquiry alerts](https://blog.monitorbase.com/tag/inquiry-alerts) [refinance](https://blog.monitorbase.com/tag/refinance) [mortgage lead generation](https://blog.monitorbase.com/tag/mortgage-lead-generation) [refinance leads](https://blog.monitorbase.com/tag/refinance-leads) [Read More](https://blog.monitorbase.com/mortgage-trend-mortgage-inquiry-leads-up-30-percent) [![](https://blog.monitorbase.com/hs-fs/hubfs/Imported_Blog_Media/seller%20buyer%20fb-1.jpg?width=1200&height=627&name=seller%20buyer%20fb-1.jpg) ](https://blog.monitorbase.com/finding-home-sellers-early-in-the-cycle) 2 min read #### [Finding Home Sellers Early in the Cycle](https://blog.monitorbase.com/finding-home-sellers-early-in-the-cycle) [Louis Zitting](https://blog.monitorbase.com/author/louis-zitting): Sep 4, 2018 12:00:00 AM Do you think you could add value to your Agent relationships if you could refer them home sellers? Do you know who is gearing up to sell their home?... [home buyer](https://blog.monitorbase.com/tag/home-buyer) [real estate agents](https://blog.monitorbase.com/tag/real-estate-agents) [predictive marketing](https://blog.monitorbase.com/tag/predictive-marketing) [credit inquiry](https://blog.monitorbase.com/tag/credit-inquiry) [home sellers](https://blog.monitorbase.com/tag/home-sellers) [inquiry alerts](https://blog.monitorbase.com/tag/inquiry-alerts) [referral partners](https://blog.monitorbase.com/tag/referral-partners) [predictive algorithm](https://blog.monitorbase.com/tag/predictive-algorithm) [agents](https://blog.monitorbase.com/tag/agents) [Read More](https://blog.monitorbase.com/finding-home-sellers-early-in-the-cycle) [![](https://blog.monitorbase.com/hs-fs/hubfs/Imported_Blog_Media/home%20seller-1.jpg?width=1200&height=627&name=home%20seller-1.jpg) ](https://blog.monitorbase.com/pre-listing-home-seller-behavior) 1 min read #### [Pre-listing Home Seller Behavior](https://blog.monitorbase.com/pre-listing-home-seller-behavior) [Louis Zitting](https://blog.monitorbase.com/author/louis-zitting): Feb 14, 2018 12:00:00 AM A significant amount of MonitorBase’s resources are invested in collecting and analyzing consumer credit behaviors. We’ve uncovered some we think... [past clients](https://blog.monitorbase.com/tag/past-clients) [credit inquiry](https://blog.monitorbase.com/tag/credit-inquiry) [early payoff](https://blog.monitorbase.com/tag/early-payoff) [inquiry alerts](https://blog.monitorbase.com/tag/inquiry-alerts) [retention alerts](https://blog.monitorbase.com/tag/retention-alerts) [credit trigger](https://blog.monitorbase.com/tag/credit-trigger) [trigger](https://blog.monitorbase.com/tag/trigger) [credit triggers](https://blog.monitorbase.com/tag/credit-triggers) [inquiry alert](https://blog.monitorbase.com/tag/inquiry-alert) [mortgage inquiry](https://blog.monitorbase.com/tag/mortgage-inquiry) [client database](https://blog.monitorbase.com/tag/client-database) [Read More](https://blog.monitorbase.com/pre-listing-home-seller-behavior) [![](https://blog.monitorbase.com/hs-fs/hubfs/Imported_Blog_Media/early%20payoff%20warning-3.jpg?width=1200&height=627&name=early%20payoff%20warning-3.jpg) ](https://blog.monitorbase.com/early-payoff-warnings) 2 min read #### [Early Payoff (EPO) Warnings](https://blog.monitorbase.com/early-payoff-warnings) [Louis Zitting](https://blog.monitorbase.com/author/louis-zitting): Nov 7, 2017 12:00:00 AM The title of this article should spark your interest! You have likely felt the burn of an EPO … and the penalty fees they can impose. [epo warning](https://blog.monitorbase.com/tag/epo-warning) [early payoff](https://blog.monitorbase.com/tag/early-payoff) [inquiry alerts](https://blog.monitorbase.com/tag/inquiry-alerts) [retention alerts](https://blog.monitorbase.com/tag/retention-alerts) [epo](https://blog.monitorbase.com/tag/epo) [Read More](https://blog.monitorbase.com/early-payoff-warnings) [ Prev ](https://blog.monitorbase.com/tag/inquiry-alerts/page/1) [1](https://blog.monitorbase.com/tag/inquiry-alerts/page/1) [2](https://blog.monitorbase.com/tag/inquiry-alerts/page/2)