“Is my lender invested in my success? Or is now the time to jump ship”
This is the inner dialogue occurring in many of your branches today. Originators are wondering where their future is headed in an industry that isn't booming like it was last year. Loan volume is down and LO's are now asking themselves if they have hope and a future with you as their lender.
So now you have to ask yourself: Am I providing the opportunities that my originators need in today's climate?
Budgets and marketing tactics are not what they were even 6 months ago. For a technology to be useful in today's market, it must be cost-effective, fully automated, and address the shortfalls of today's market (not last years).