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    Purchase, Refi, Refi, Purchase.

    By Louis Zitting on Feb 12, 2020 2:45:35 PM

    Do you want to do one loan for every person you work with? Or do you want four loans for that same person? Clearly, in this case, the more the merrier holds true. The average buyer will go through a cycle like this: purchase a home, then refinance that home, refinance it again, then purchase their next home.

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    Mortgage Trend: Mortgage Inquiry Leads up 30%

    By Louis Zitting on Mar 13, 2019 10:50:48 AM

    In the past 30 days, we are seeing a significant increase in mortgage inquiry leads. Inquiry lead alerts are up 30% compared to the past 6 months average.

    It is normal to see an increase in mortgage activity in early spring as the home buying season picks up but we are seeing a larger than normal increase and that many of these credit inquiries are being generated from consumers looking to do some type of refinancing.
    Keep a close eye on your Inquiry Alerts, there are refinance mortgage lead generation opportunities coming out of the woodwork as well as an increase in new homebuyers.

    This is also a good time to update your monitored prospect list if you haven't done so recently.

    Related:
    Get started with Database Monitoring Alerts
    How to upload prospects
    How often should I update my monitored database? 

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    Elvis Isn't Dead.

    By Louis Zitting on Mar 15, 2018 4:59:16 PM

    One of the greatest direct-to-consumer performers in the history of the mortgage industry has been the refinance boom we’ve enjoyed since 2008. Our “Elvis,” if you will. But many originators think it’s dead. MonitorBase doesn’t. Here’s why …

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