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    To refi, or not to refi ... that is the question

    By Louis Zitting on Apr 12, 2019 9:12:47 AM

    Friends, Romans, countrymen, lend me your ears.
    In the past 30 days, we are seeing a significant increase in mortgage application inquiries.

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    Mortgage Trend: Mortgage Inquiry Leads up 30%

    By Louis Zitting on Mar 13, 2019 10:50:48 AM

    In the past 30 days, we are seeing a significant increase in mortgage inquiry leads. Inquiry lead alerts are up 30% compared to the past 6 months average.

    It is normal to see an increase in mortgage activity in early spring as the home buying season picks up but we are seeing a larger than normal increase and that many of these credit inquiries are being generated from consumers looking to do some type of refinancing.
    Keep a close eye on your Inquiry Alerts, there are refinance mortgage lead generation opportunities coming out of the woodwork as well as an increase in new homebuyers.

    This is also a good time to update your monitored prospect list if you haven't done so recently.

    Related:
    Get started with Database Monitoring Alerts
    How to upload prospects
    How often should I update my monitored database? 

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    Elvis Isn't Dead.

    By Louis Zitting on Mar 15, 2018 4:59:16 PM

    One of the greatest direct-to-consumer performers in the history of the mortgage industry has been the refinance boom we’ve enjoyed since 2008. Our “Elvis,” if you will. But many originators think it’s dead. MonitorBase doesn’t. Here’s why …

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    Do You Think This Is Strange?

    By Louis Zitting on Oct 20, 2017 3:17:40 PM

    MonitorBase is seeing a trend in the market we find interesting … if not a bit alarming!

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