When I hear the phrase ‘mortgage trigger,’ a movie starts playing in my mind. Maybe yours, too!
Why Some Mortgage Marketing Drip-Campaigns Do More Harm Than Good ... And What To Do About It!
No offense intended, but when it comes to past clients (unless they’re your mother), they probably don’t have your picture on the mantel of the home you financed for them.
Topics:
drip campaigns
mortgage marketing
mortgage triggers
post card campaign
gift card
direct mail
email marketing
email open rates
predictive analytics
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Early Payoff (EPO) Warnings
The title of this article should spark your interest! You have likely felt the burn of an EPO … and the penalty fees they can impose.
Do You Think This Is Strange?
MonitorBase is seeing a trend in the market we find interesting … if not a bit alarming!
Marketing the First-Time Homebuyer
With volatile interest rates, increasing home prices, and a lack of inventory, first-time homebuyers face many challenges in today's housing market. While the big banks have all but exited the retail mortgage lending space, the gaps left to service these would-be homebuyers are quickly being bridged by independent mortgage bankers all across the country.
There is one upside to summer ending...
Jane and John are great parents. They took their kids on 3 vacations this summer: Disneyland, camping in the mountains, and grandma and grandpa's house. Jane and John have been busy! It has been a super fun, super productive summer. At least as far as vacations go.
Home Buyer Inbound Marketing
Topics:
home buyer marketing
inbound phone calls
referral partners
Prescreen credit
consumer direct marketing
direct mail
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Cash-out climbs to 50% of refinance volume
According to a Q1 2017 equity report by Corelogic, "Homeowners equity increased by $766 billion over the last year." Just last month (June) 50% of refinance transactions were cash-out!! Whether it's for a debt consolidation or home improvement, cash-out transaction are hot and steamy this summer!
Text to pre-qualify soft pull technology
Text to pre-qualify is now available to all MonitorBase users using our SoftPull Instant Credit tool! Here are a couple examples how you might use this.
Topics:
prequal
text message
instant credit prequal
instant prequal
text to prequal
text to pre-qualify
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Predictive Alert Cost Per Closed Loan: $207
When analyzing a sample of predictive alerts over the past year, we found that the conversion on predictive produced an average cost per closed loan of $207, based on alert fees.* The response rate was 4% for inbound calls. As expected, the inquiry alerts have a higher conversion, with a cost per closed loan around $117 on average.
Topics:
predictive alert
cost per closing
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