Your contact database is your most valuable business asset and a critical piece of your mortgage lead generation efforts.
Finding Home Sellers Early in the Cycle
Do you think you could add value to your Agent relationships if you could refer them home sellers? Do you know who is gearing up to sell their home? We do.
Topics:
home sellers
home buyer
referral partners
inquiry alerts
predictive algorithm
predictive marketing
credit inquiry
agents
real estate agents
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Predictive Marketing on Autopilot
What if you knew who was getting ready to purchase a home, refinance, or make a move in the near future before anyone else? What if your sales team could reach this exclusive, high-quality, high-converting lead source before your competition even knew about it? What if you could put the marketing and outreach on autopilot, letting it drive inbound interest to your loan officers on a daily basis?
Product Launch: Email prescreened offers of credit
We are proud to announce the addition of email delivery for prescreened offers of credit within the MonitorBase mortgage lead generation platform! We now have the functionality to deliver timely offers of credit through both direct mail and email, personalized to the individual loan officer.
Meet our newest leadership team member!
We are expanding! We are thrilled to hire our first CRO and have Rick Webster join the MonitorBase team!
Elvis Isn't Dead.
One of the greatest direct-to-consumer performers in the history of the mortgage industry has been the refinance boom we’ve enjoyed since 2008. Our “Elvis,” if you will. But many originators think it’s dead. MonitorBase doesn’t. Here’s why …
Pre-listing Home Seller Behavior
A significant amount of MonitorBase’s resources are invested in collecting and analyzing consumer credit behaviors. We’ve uncovered some we think you’ll find interesting.
Topics:
inquiry alert
early payoff
inquiry alerts
retention alerts
credit trigger
trigger
mortgage inquiry
client database
past clients
credit triggers
credit inquiry
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Mining for Relevant Mortgage Trigger Events
When I hear the phrase ‘mortgage trigger,’ a movie starts playing in my mind. Maybe yours, too!
Why Some Mortgage Marketing Drip-Campaigns Do More Harm Than Good ... And What To Do About It!
No offense intended, but when it comes to past clients (unless they’re your mother), they probably don’t have your picture on the mantel of the home you financed for them.
Topics:
predictive analytics
mortgage marketing
direct mail
drip campaigns
mortgage triggers
post card campaign
email marketing
gift card
email open rates
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Early Payoff (EPO) Warnings
The title of this article should spark your interest! You have likely felt the burn of an EPO … and the penalty fees they can impose.