The one thing MonitorBase users could do today that would double their conversion may come as a surprise: have their team commit to a no-voicemail policy.
We looked into the data. Of the thousands of inbound calls that we drive to originators each month, over 60% of the calls are going unanswered. Most originators' response to missed calls is "I use the caller id and call them back when I have time." The problem is if you miss a call when a borrower is ready and willing to talk you have about a 10% chance of ever talking to that borrower again.
Most consumers today want to talk on their schedule and they won't leave a voicemail, especially if it is the first time they are responding to your offer.
Look at it this way: Say you net an average of $2,500 on a closed loan and you can convert 10% of the pre-qualified borrower that respond to your offers. That means your opportunity cost of missing a call is 90% of $250, or $225 per missed call.
There are many third-party answering services out there, or you may have a receptionist or other team members in your office that can act as a backup. Whatever you do, make a point to always have a live person answer the phone, you are going to see a much higher success rate with your mortgage lead generation efforts.
Louis Zitting : Aug 16, 2017 12:54:58 PM
