MonitorBase: Mortgage Marketing

We've all heard the old sales wisdom: "Success leaves many clues." With trial and error, we often deduce what is successful. Unfortunately, some of us will suffer an empty bank account in the process. In our business as a data and analytics solutions-provider to the mortgage industry, we do a vast amount of research and competitive analytics about the mortgage lead generation process. We witness successes … and failures … on the battlefield every day!

Fishing for deals in a crowded marketplace

It’s mid-winter, as announced by the snow-covered banks of the river, and the crisp scents. The sun just edged over the nearby mountain range to reveal the river’s territorial command. Much life awakens to begin the day’s labors … and lessons. Streaming across the screen of my mind is a view of that shy, alpine tail-water I earlier discovered. What I like to call my, “secret fishing hole.” Not because it’s unknown to other anglers … it is … but because its many opportunities are not known. These are its secrets.

Last week we announced a technology giving mortgage companies and their clients access to an instant credit pre-qualification through a soft credit pull right on their mobile device.  

Your contact database is your most valuable business asset and a critical piece of your mortgage lead generation efforts. 

Do you think you could add value to your Agent relationships if you could refer them home sellers?  Do you know who is gearing up to sell their home?  We do. 

We are proud to announce the addition of email delivery for prescreened offers of credit within the MonitorBase mortgage lead generation platform! We now have the functionality to deliver timely offers of credit through both direct mail and email, personalized to the individual loan officer.

We are expanding! We are thrilled to hire our first CRO and have Rick Webster join the MonitorBase team!  

One of the greatest direct-to-consumer performers in the history of the mortgage industry has been the refinance boom we’ve enjoyed since 2008. Our “Elvis,” if you will. But many originators think it’s dead. MonitorBase doesn’t. Here’s why …

A significant amount of MonitorBase’s resources are invested in collecting and analyzing consumer credit behaviors. We’ve uncovered some we think you’ll find interesting.

When I hear the phrase ‘mortgage trigger,’ a movie starts playing in my mind. Maybe yours, too!