MonitorBase: Mortgage Marketing

Interested in seeing where the hot spots are in mortgage originations? Here are some interesting stats that we are seeing in the data right now.

Interested in seeing where the hot spots are in mortgage originations? Here are some interesting stats that we are seeing in the data right now.

Interested in seeing where the hot spots are in mortgage originations? Here are some interesting stats that we are seeing in the data right now.

Interested in seeing where the hot spots are in mortgage originations? Here are some interesting stats that we are seeing in the data right now.

Here’s your MonitorBase Insider Trend update for the week! This week we would like to tell you about open rates on email offers from alerts, as well as physical mail. When you get an alert that a client is back in the market or in need of your service, we automatically send them an offer over email and direct mail. 

Interested in seeing where the hot spots are in mortgage originations? Here are some interesting stats that we are seeing in the data right now.

Past client runoff, particularly those with higher credit and lower LTVs, causes massive losses in portfolio valuations or Early Payoff (EPO) fees. Most of the time, lenders have no idea that their past client is in the market until the borrower’s new lender is ordering a payoff request. At that point it is too late.  

Do you want to do one loan for every person you work with? Or do you want four loans for that same person? Clearly, in this case, the more the merrier holds true. The average buyer will go through a cycle like this: purchase a home, then refinance that home, refinance it again, then purchase their next home.

What’s one of the most important things you need to reach your business goals? Good marketing. Letting potential clients know who you are, what you do, and how to reach you is the only way to succeed. 

The one thing MonitorBase users could do today that would double their conversion may come as a surprise: have their team commit to a no-voicemail policy.