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    Jumbo Loan Refinance Opportunities (New Alert)

    By Kevin LeBaron on Dec 16, 2021 10:29:48 AM

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    Eric Mitchell - Originator Connect 2021

    By Kevin LeBaron on Nov 23, 2021 4:39:23 PM

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    HMDA: Do you have skeletons in the closet?

    By Louis Zitting on Feb 18, 2021 1:32:17 PM

    Staying ahead: How to get on top of unintentional discrimination and serve the low-to-moderate income community without taking on more risk.

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    Credit Pre-Qualification is Your New Best Friend

    By Rachel Wilson on Nov 5, 2020 3:29:40 PM


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    Strengthening Referral Partner Relationships with SoftPull

    By Rachel Wilson on Oct 22, 2020 4:22:19 PM


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    Keep Your First Time Buyers Coming Back

    By Rachel Wilson on Oct 8, 2020 4:28:43 PM


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    What is a Firm Offer of Credit?

    By Rachel Wilson on Oct 1, 2020 2:15:22 PM


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    MB Insider Trends: Applications and Inventory

    By Louis Zitting on Jul 28, 2020 5:01:55 PM

    Interested in seeing where the hot spots are in mortgage originations? Here are some interesting stats that we are seeing in the data right now.

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    MB Insider Trends: How to Make More Refis = More Purchases

    By Louis Zitting on Jul 15, 2020 4:07:52 PM

    Interested in seeing where the hot spots are in mortgage originations? Here are some interesting stats that we are seeing in the data right now.

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    MB Insider Trends: How to Create a Future Purchase Pipeline

    By Louis Zitting on Jul 10, 2020 9:47:03 AM

    Interested in seeing where the hot spots are in mortgage originations? Here are some interesting stats that we are seeing in the data right now.

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    MB Insider Trends: Don't Let This Happen To Your Clients

    By Louis Zitting on Jun 25, 2020 3:01:05 PM

    Interested in seeing where the hot spots are in mortgage originations? Here are some interesting stats that we are seeing in the data right now.

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    MB Insider Trends: Rate Watch and Refis

    By Louis Zitting on Jun 17, 2020 4:13:15 PM

    Interested in seeing where the hot spots are in mortgage originations? Here are some interesting stats that we are seeing in the data right now.

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    MB Insider Trends: Refis, Refis, and Refis

    By William LeBaron on Jun 10, 2020 3:53:54 PM

    Interested in seeing where the hot spots are in mortgage originations? Here are some interesting stats that we are seeing in the data right now.

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    MB Insider Trends: Low to Moderate Income

    By William LeBaron on Jun 4, 2020 12:43:43 PM

    Interested in seeing where the hot spots are in mortgage originations? Here are some interesting stats that we are seeing in the data right now.

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    MB Insider Trends: Credit Score and First Time Buyers

    By Louis Zitting on May 13, 2020 3:37:24 PM

    Interested in seeing where the hot spots are in mortgage originations? Here are some interesting stats that we are seeing in the data right now.

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    MB Insider Trends: May 4th - 50% More First Time Homebuyers

    By William LeBaron on May 5, 2020 9:40:26 AM

    Interested in seeing where the hot spots are in mortgage originations? Here are some interesting stats that we are seeing in the data right now.

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    MonitorBase Insider: Email Engagement and Open Rates

    By Louis Zitting on Apr 28, 2020 1:59:06 PM

    Here’s your MonitorBase Insider Trend update for the week! This week we would like to tell you about open rates on email offers from alerts, as well as physical mail. When you get an alert that a client is back in the market or in need of your service, we automatically send them an offer over email and direct mail. 

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    MonitorBase Insider: What is the data telling us today?

    By Louis Zitting on Apr 17, 2020 3:07:37 PM

    Interested in seeing where the hot spots are in mortgage originations? Here are some interesting stats that we are seeing in the data right now.

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    3 Runoff Risks for Mortgage Professionals in 2020

    By Rachel Wilson on Apr 2, 2020 11:26:32 AM


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    Mortgage Portfolio Runoff Prevention

    By Louis Zitting on Mar 11, 2020 2:58:04 PM

    Past client runoff, particularly those with higher credit and lower LTVs, causes massive losses in portfolio valuations or Early Payoff (EPO) fees. Most of the time, lenders have no idea that their past client is in the market until the borrower’s new lender is ordering a payoff request. At that point it is too late.  

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    3 Ways to Generate Cheap Mortgage Leads

    By William LeBaron on Mar 6, 2020 3:11:24 PM

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    Fight Real Evil

    By Rachel Wilson on Mar 4, 2020 3:34:32 PM

    Operation Underground Railroad’s mission is to rescue victims of human trafficking, and arrest those responsible. This group of highly skilled operatives leads coordinated identification and extraction efforts, and are always in conjunction with law enforcement throughout the world.

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    The 3 Ways to Grow Your Business

    By Rachel Wilson on Mar 3, 2020 12:47:03 PM

    There are so many ways to grow a business that it can start to feel confusing and overwhelming, right?

    It’s actually much simpler than you may think. There are only three ways that you can grow your business. Only three! 

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    Aged Mortgage Leads

    By Rachel Wilson on Feb 12, 2020 3:22:58 PM

    Many mortgage lenders and brokers have most likely built into their business model some form of mortgage lead generation, or they may just buy mortgage leads from the large mortgage lead aggregators.  

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    Purchase, Refi, Refi, Purchase.

    By Louis Zitting on Feb 12, 2020 2:45:35 PM

    Do you want to do one loan for every person you work with? Or do you want four loans for that same person? Clearly, in this case, the more the merrier holds true. The average buyer will go through a cycle like this: purchase a home, then refinance that home, refinance it again, then purchase their next home.

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    Close More Loans Than Ever Before

    By Rachel Wilson on Feb 5, 2020 1:00:58 PM

    We all have goals, but sometimes it can be hard to know how to achieve them. Closing more loans isn't impossible, and may even be easier than you think. We've put together some advice from top producers to help you know what you can do to make those goals achievable.

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    Overcoming Marketing Obstacles

    By Louis Zitting on Jan 17, 2020 11:11:40 AM

    What’s one of the most important things you need to reach your business goals? Good marketing. Letting potential clients know who you are, what you do, and how to reach you is the only way to succeed. 

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    Heads up, a few extra apps this month may be easier than you think.

    By Louis Zitting on Oct 17, 2019 2:46:46 PM

    The one thing MonitorBase users could do today that would double their conversion may come as a surprise: have their team commit to a no-voicemail policy. 

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    Why the Fed's rate cut could double your response rate.

    By Louis Zitting on Aug 5, 2019 2:36:06 PM

    We've all seen mortgage rates come down in the past few months, and that's great.  It's no surprise that refinances are coming out of the woodwork for those with 4.75%+ rates.  The Fed announced a 0.25% rate cut and we all know doesn't mean mortgage rates drop the same..  but there is something exciting that this does for your marketing efforts.  

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    Deep in the wilderness, perpetual refinance opportunities are discovered.

    By Louis Zitting on Jun 13, 2019 1:44:29 PM

    In a galaxy far, far away ... (camping in the Utah high country desert.)

    A band of brothers set off for our annual camping, motorcycle-riding, fly-fishing extravaganza. These are my ‘brothers-in-arms’ ... a few close, life-long friends and a couple of amazing siblings.

    The destination, the San Rafael Swell.

    This is what summer is made of ... camping with your peeps, and exploring the backcountry.

    I’m speeding along a desert ridge with the sun setting on my back, the wind in my face and bugs in my teeth ... surely as a result of grinning from ear-to-ear thinking about the shenanigans and great conversations from the night before.

    In between playing in the wilderness, and cooking over a real fire, we all get to catch up with each other.

    The night before, my friend Josh was telling us the story of the home they bought. He and his lovely wife Danielle, are self-employed. Josh and his amazing wife Danielle design and build pools with the most amazing water features you have ever seen. Rock-wall waterfalls, rock water slides, grottos, etc.

    To call them ‘pool contractors’ would be a gross understatement. This couple can create a tropical paradise in your backyard. They are modern day artisans. Their projects come together in the open air. They require decent weather to be the most productive at their craft. We were lucky he could break-away for some fun.

    As the story goes, Josh and Danielle happened upon an amazing piece of real estate they wanted to purchase, they had limited bandwidth to deal with the reality of buying a home during their busy season. Their company does great, and they have plenty of money in the bank. The trouble is, wet concrete won’t wait while you do your taxes, an extension is generally an option for self-employed contractors that are slammed in the spring.

    So they opted for an ‘Alternative doc’ loan. They printed up a few months worth of bank statements to prove their income and wrote a check for 20% down.

    I’m a nerd. I’m always filtering bits and pieces of these stories through the ‘consumer data filter’ in my head. I’m pretty good at turning it off and enjoying the present, but I’ll always recount the conversations that have relevance to the current market conditions.

    He goes on to tell us he’s paying 7.75% on a $520k loan.

    This is the world we live in. Josh explained it like this, “Guys, we found our dream house. We had to have it, and we secured a contract for an amazing deal and then the appraisal came in for $100k higher than the offer. We figured we’d get the deal done, and refinance the loan a few months later.” (Nearly a year has passed since.)

    Josh and Danielle’s home buying adventure is not a unique case. We see this every day in our data. Tens of thousands of self-employed borrowers are accepting high-interest rate loans, just to ‘get the deal done.’ Some of them could definitely have better terms. Sorting those out is what we like to do.

    Deals like these are of particular interest to me because it’s a matter of creating a sustainable mortgage marketing campaigns for our clients.

    These are fully qualified loans to self-employed borrowers. They’re not exactly ‘slam dunk deals,’ and for that very reason, they’re getting done for much better margins. These loans can be done at margins that match the typical purchase shop.

    If you’re going to invest in any part of your precious operational resources to processing refinance transactions, wouldn’t it make sense to also target a segment of the refi market that won’t evaporate after a 30 basis point swing in the bond market? In Josh’s case as well as tens of thousands just like him, he’s going to be able to get better terms even if bond yields are much higher than they are now.

    The other segments are within the Non-QM space. There are tens of thousands of homeowners that did a cash-out refinance. The risk premium for Non-QM cash-out refinance transaction is as high as 75 basis points to the note rate, (compared to a rate/term with the same lender.) In this case, the bond market could worsen, and you could still refinance the Non-QM cash-out transactions a year later.

    These are a few examples of refinancing trends that we are seeing that are structural in nature, rather than rate sensitive. Needling these opportunities out can feed a mortgage shop with perpetual refinance business at higher margins than streamlines. Join the discussion with us to dive deeper into these and other trends that we are seeing in the market today.

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    To refi, or not to refi ... that is the question

    By Louis Zitting on Apr 12, 2019 9:12:47 AM

    Friends, Romans, countrymen, lend me your ears.
    In the past 30 days, we are seeing a significant increase in mortgage application inquiries.

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    2019 HousingWire Tech100 winner: MonitorBase

    By Louis Zitting on Apr 1, 2019 11:00:54 AM

    I just wanted to give a shout-out to our team and all the MonitorBase fans!  It was you that made this distinguished honor possible.  MonitorBase has been selected as one of HousingWire's 2019 class of HW's Tech100 winners! See us in the April 2019 issue of HousingWire Magazine or Click Here.  

    The mortgage industry's adoption of SoftPull instant credit check and prescreened email offers incorporated into our core database monitoring system has made this a truly unique value proposition for the mortgage professional.

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    Mortgage Trend: Mortgage Inquiry Leads up 30%

    By Louis Zitting on Mar 13, 2019 10:50:48 AM

    In the past 30 days, we are seeing a significant increase in mortgage inquiry leads. Inquiry lead alerts are up 30% compared to the past 6 months average.

    It is normal to see an increase in mortgage activity in early spring as the home buying season picks up but we are seeing a larger than normal increase and that many of these credit inquiries are being generated from consumers looking to do some type of refinancing.
    Keep a close eye on your Inquiry Alerts, there are refinance mortgage lead generation opportunities coming out of the woodwork as well as an increase in new homebuyers.

    This is also a good time to update your monitored prospect list if you haven't done so recently.

    Get started with Database Monitoring Alerts
    How to upload prospects
    How often should I update my monitored database? 

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    Mortgage Trend: Early Payoffs Increasing

    By Louis Zitting on Mar 6, 2019 4:28:15 PM

    We are seeing a significant increase in Early Payoff (EPO) related activity in our data.  Mortgage credit inquires on recently funded loans (1-12 months) have increased by 65% compared to 6 months ago.  

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    Mortgage lead generation strategies 2019

    By Louis Zitting on Jan 25, 2019 2:25:08 PM

    We've all heard the old sales wisdom: "Success leaves many clues." With trial and error, we often deduce what is successful. Unfortunately, some of us will suffer an empty bank account in the process. In our business as a data and analytics solutions-provider to the mortgage industry, we do a vast amount of research and competitive analytics about the mortgage lead generation process. We witness successes … and failures … on the battlefield every day!

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    The secret fishing hole

    By Louis Zitting on Jan 9, 2019 4:16:31 PM

    Fishing for deals in a crowded marketplace

    It’s mid-winter, as announced by the snow-covered banks of the river, and the crisp scents. The sun just edged over the nearby mountain range to reveal the river’s territorial command. Much life awakens to begin the day’s labors … and lessons. Streaming across the screen of my mind is a view of that shy, alpine tail-water I earlier discovered. What I like to call my, “secret fishing hole.” Not because it’s unknown to other anglers … it is … but because its many opportunities are not known. These are its secrets.

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    Text to Pre-Qualify: Instant Soft Credit Check

    By Louis Zitting on Jan 9, 2019 3:24:02 PM

    Last week we announced a technology giving mortgage companies and their clients access to an instant credit pre-qualification through a soft credit pull right on their mobile device.  

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    How to start and keep a good contact database

    By Louis Zitting on Dec 18, 2018 11:15:22 AM

    Your contact database is your most valuable business asset and a critical piece of your mortgage lead generation efforts. 

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    Finding Home Sellers Early in the Cycle

    By Louis Zitting on Sep 4, 2018 12:54:13 PM

    Do you think you could add value to your Agent relationships if you could refer them home sellers?  Do you know who is gearing up to sell their home?  We do. 

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    Predictive Marketing on Autopilot

    By Rick Webster on Aug 21, 2018 1:07:49 PM

    What if you knew who was getting ready to purchase a home, refinance, or make a move in the near future before anyone else? What if your sales team could reach this exclusive, high-quality, high-converting lead source before your competition even knew about it? What if you could put the  marketing and outreach on autopilot, letting it drive inbound interest to your loan officers on a daily basis?

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    Product Launch: Email prescreened offers of credit

    By Louis Zitting on Aug 1, 2018 12:49:58 PM

    We are proud to announce the addition of email delivery for prescreened offers of credit within the MonitorBase mortgage lead generation platform! We now have the functionality to deliver timely offers of credit through both direct mail and email, personalized to the individual loan officer.

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    Meet our newest leadership team member!

    By Louis Zitting on May 29, 2018 4:03:05 PM

    We are expanding! We are thrilled to hire our first CRO and have Rick Webster join the MonitorBase team!  

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    Elvis Isn't Dead.

    By Louis Zitting on Mar 15, 2018 4:59:16 PM

    One of the greatest direct-to-consumer performers in the history of the mortgage industry has been the refinance boom we’ve enjoyed since 2008. Our “Elvis,” if you will. But many originators think it’s dead. MonitorBase doesn’t. Here’s why …

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    Pre-listing Home Seller Behavior

    By Louis Zitting on Feb 14, 2018 12:15:40 PM

    A significant amount of MonitorBase’s resources are invested in collecting and analyzing consumer credit behaviors. We’ve uncovered some we think you’ll find interesting.

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    Mining for Relevant Mortgage Trigger Events

    By Louis Zitting on Dec 20, 2017 3:47:13 PM

    When I hear the phrase ‘mortgage trigger,’ a movie starts playing in my mind. Maybe yours, too!

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    Why Some Mortgage Marketing Drip-Campaigns Do More Harm Than Good ... And What To Do About It!

    By Louis Zitting on Dec 13, 2017 11:04:24 AM

    No offense intended, but when it comes to past clients (unless they’re your mother), they probably don’t have your picture on the mantel of the home you financed for them.

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    Early Payoff (EPO) Warnings

    By Louis Zitting on Nov 7, 2017 2:54:06 PM

    The title of this article should spark your interest! You have likely felt the burn of an EPO … and the penalty fees they can impose.

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    Do You Think This Is Strange?

    By Louis Zitting on Oct 20, 2017 3:17:40 PM

    MonitorBase is seeing a trend in the market we find interesting … if not a bit alarming!

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    Marketing the First-Time Homebuyer

    By Louis Zitting on Oct 11, 2017 3:49:41 PM

    With volatile interest rates, increasing home prices, and a lack of inventory, first-time homebuyers face many challenges in today's housing market.  While the big banks have all but exited the retail mortgage lending space, the gaps left to service these would-be homebuyers are quickly being bridged by independent mortgage bankers all across the country. 

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    There is one upside to summer ending...

    By Louis Zitting on Aug 17, 2017 4:00:06 PM

    Jane and John are great parents. They took their kids on 3 vacations this summer: Disneyland, camping in the mountains, and grandma and grandpa's house. Jane and John have been busy! It has been a super fun, super productive summer. At least as far as vacations go.

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    Home Buyer Inbound Marketing

    By Louis Zitting on Aug 16, 2017 12:54:58 PM

    MonitorBase Home Buyer Marketing from Louis Zitting on Vimeo.

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    Cash-out climbs to 50% of refinance volume

    By Louis Zitting on Jul 25, 2017 5:09:48 PM

    According to a Q1 2017 equity report by Corelogic, "Homeowners equity increased by $766 billion over the last year." Just last month (June) 50% of refinance transactions were cash-out!! Whether it's for a debt consolidation or home improvement, cash-out transaction are hot and steamy this summer!

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    Text to pre-qualify soft pull technology

    By Louis Zitting on Jun 21, 2017 4:18:42 PM

    Text to pre-qualify is now available to all MonitorBase users using our SoftPull Instant Credit tool! Here are a couple examples how you might use this.

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    Predictive Alert Cost Per Closed Loan: $207

    By Louis Zitting on Jun 20, 2017 3:42:20 PM

    When analyzing a sample of predictive alerts over the past year, we found that the conversion on predictive produced an average cost per closed loan of $207, based on alert fees.*  The response rate was 4% for inbound calls.  As expected, the inquiry alerts have a higher conversion, with a cost per closed loan around $117 on average. 

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    Stop cold calling.

    By Louis Zitting on May 24, 2017 5:39:04 AM

    “I love when someone I don’t know calls me with a mortgage offer!” said no one ever.

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    Solving Your HMDA Fair Lending Gaps

    By Louis Zitting on Mar 27, 2017 5:15:52 PM

    The Problem: In October 2015 the CFPB issued an executive summary spelling out new reporting requirements. Beginning in January of 2018, lenders will be required to report much more detail per transaction including: points and fees, borrower-paid origination charges, discount points, lender credits, and loan originator identifier.

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    How to hire the next generation of Loan Officers

    By Louis Zitting on Feb 15, 2017 5:05:04 PM

    Let's take a look at today's mortgage originator:  With an average age of around 54-56 years old, multiple long lasting relationships with referral partners, and 10+ years experience, they have plenty of core business to keep the lights on, even during market ups-and-downs.

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    Compliance Consideration for Pre-screened Marketing

    By Louis Zitting on Feb 14, 2017 3:10:19 PM

    A common problem in any organization is getting the compliance department and the sales department to share common goals and work synergistically.   The sales organization in any mortgage company is typically in a consistent state of change especially as the consumer evolves and Millennials grow to the age and circumstance to buy a home. While the consumer evolves, so do the means by which consumers become educated on the numerous choices they have to qualify for and secure mortgage funding. New technologies that lenders employ to take advantage of these consumer trends can create new marketing risks. New marketing tools create risks to lenders, and, to make matters increasingly difficult, the Consumer Financial Protection Bureau (CFPB) is heavily involved in overseeing and auditing lenders on marketing processes, systems, and the resulting messaging. Additionally, with heavy oversight from the CFPB on credit reporting agencies, mailing offers of credit to consumers on prescreened lists is a hot topic of discussion among mortgage lenders.



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