--- title: "MonitorBase: Mortgage Market Insights | Louis Zitting" description: MonitorBase Insights. Mortgage marketing and data-driven marketing-related articles. --- # Louis Zitting [![](https://blog.monitorbase.com/hs-fs/hubfs/Imported_Blog_Media/newbg1-smaller-1.jpg?width=1200&height=793&name=newbg1-smaller-1.jpg) ](https://blog.monitorbase.com/3-things-to-watch-in-a-falling-rate-environment) 1 min read #### [3 Things to Watch in a Falling Rate Environment](https://blog.monitorbase.com/3-things-to-watch-in-a-falling-rate-environment) [Louis Zitting: ](https://blog.monitorbase.com/author/louis-zitting) Aug 14, 2024 12:00:00 AM [Database Retention System](https://blog.monitorbase.com/tag/database-retention-system) [Read More](https://blog.monitorbase.com/3-things-to-watch-in-a-falling-rate-environment) [![](https://blog.monitorbase.com/hs-fs/hubfs/Imported_Blog_Media/November%20Blog%20Post%20-1.png?width=1280&height=720&name=November%20Blog%20Post%20-1.png) ](https://blog.monitorbase.com/monitorbase-november-update) 1 min read #### [Exciting Upgrades: Empowering Our Users with the Latest Innovations](https://blog.monitorbase.com/monitorbase-november-update) [Louis Zitting](https://blog.monitorbase.com/author/louis-zitting): Nov 30, 2023 12:00:00 AM At MonitorBase, innovation is at the heart of everything we do. We are thrilled to announce a series of groundbreaking system upgrades that are set... [Read More](https://blog.monitorbase.com/monitorbase-november-update) [![](https://blog.monitorbase.com/hs-fs/hubfs/Imported_Blog_Media/shutterstock_387029653-1.jpg?width=1000&height=667&name=shutterstock_387029653-1.jpg) ](https://blog.monitorbase.com/new-recruiting-metric-all-lenders-should-consider) 2 min read #### [New Recruiting Metric All Lenders Should Consider](https://blog.monitorbase.com/new-recruiting-metric-all-lenders-should-consider) [Louis Zitting](https://blog.monitorbase.com/author/louis-zitting): Apr 18, 2023 12:00:00 AM Recruiting Mortgage Loan Officers is one of the most competitive areas of the mortgage industry. Enterprise-level mortgage lenders will roll out... [recruiting](https://blog.monitorbase.com/tag/recruiting) [borrower database](https://blog.monitorbase.com/tag/borrower-database) [Read More](https://blog.monitorbase.com/new-recruiting-metric-all-lenders-should-consider) [![](https://blog.monitorbase.com/hs-fs/hubfs/Imported_Blog_Media/triggerleads-2.jpg?width=1200&height=627&name=triggerleads-2.jpg) ](https://blog.monitorbase.com/turn-the-worst-leads-into-close-loans) 2 min read #### [Turn the Worst Leads into Close Loans](https://blog.monitorbase.com/turn-the-worst-leads-into-close-loans) [Louis Zitting](https://blog.monitorbase.com/author/louis-zitting): Apr 4, 2023 12:00:00 AM If you have ever bought leads or found yourself uttering the words – “these leads are terrible,” this might be a strategy worth considering. Let’s... [cheap mortgage leads](https://blog.monitorbase.com/tag/cheap-mortgage-leads) [aged mortgage leads](https://blog.monitorbase.com/tag/aged-mortgage-leads) [Intent signal](https://blog.monitorbase.com/tag/intent-signal) [Read More](https://blog.monitorbase.com/turn-the-worst-leads-into-close-loans) [![](https://blog.monitorbase.com/hs-fs/hubfs/Imported_Blog_Media/retention_rockstar-1.jpg?width=640&height=427&name=retention_rockstar-1.jpg) ](https://blog.monitorbase.com/what-is-the-retention-rockstar-award) 1 min read #### [What is The Retention Rockstar™ Award?](https://blog.monitorbase.com/what-is-the-retention-rockstar-award) [Louis Zitting](https://blog.monitorbase.com/author/louis-zitting): Mar 2, 2023 12:00:00 AM The Retention RockstarTM Award identifies outstanding loan originators for their efforts and ability to find new loans and retain mortgage business... [retention rockstar](https://blog.monitorbase.com/tag/retention-rockstar) [Read More](https://blog.monitorbase.com/what-is-the-retention-rockstar-award) [![](https://blog.monitorbase.com/hs-fs/hubfs/Imported_Blog_Media/Light%20Bulb-1.png?width=1000&height=500&name=Light%20Bulb-1.png) ](https://blog.monitorbase.com/emerging-mortgage-tech-category-database-retention-systems) 2 min read #### [Emerging Mortgage Tech Category: Database Retention Systems](https://blog.monitorbase.com/emerging-mortgage-tech-category-database-retention-systems) [Louis Zitting](https://blog.monitorbase.com/author/louis-zitting): Feb 2, 2023 12:00:00 AM AI can drive your car.. do your homework, but how are mortgage originators and realtors utilizing AI? Artificial Intelligence (AI) is changing the... [DRS](https://blog.monitorbase.com/tag/drs) [Database Retention System](https://blog.monitorbase.com/tag/database-retention-system) [artificial intelligence](https://blog.monitorbase.com/tag/artificial-intelligence) [Read More](https://blog.monitorbase.com/emerging-mortgage-tech-category-database-retention-systems) 1 min read #### [Tip to double your marketing engagement and improve DEI](https://blog.monitorbase.com/double-your-marketing-engagement-and-improve-dei) [Louis Zitting](https://blog.monitorbase.com/author/louis-zitting): Nov 30, 2022 12:00:00 AM [marketing engagement](https://blog.monitorbase.com/tag/marketing-engagement) [DEI](https://blog.monitorbase.com/tag/dei) [marketing response](https://blog.monitorbase.com/tag/marketing-response) [Read More](https://blog.monitorbase.com/double-your-marketing-engagement-and-improve-dei) [![](https://blog.monitorbase.com/hs-fs/hubfs/Imported_Blog_Media/undefined-323029-edited.jpg?width=500&height=333&name=undefined-323029-edited.jpg) ](https://blog.monitorbase.com/how-we-use-ai-to-predict-mortgage-transactions) 2 min read #### [How We Use AI to Predict Mortgage Transactions](https://blog.monitorbase.com/how-we-use-ai-to-predict-mortgage-transactions) [Louis Zitting](https://blog.monitorbase.com/author/louis-zitting): Nov 14, 2022 12:00:00 AM MonitorBase is a borrower analytics platform that lets you mine origination opportunities from your contact database. Many of our clients ask for... [artificial intelligence](https://blog.monitorbase.com/tag/artificial-intelligence) [predictive algorithm](https://blog.monitorbase.com/tag/predictive-algorithm) [Read More](https://blog.monitorbase.com/how-we-use-ai-to-predict-mortgage-transactions) [![](https://blog.monitorbase.com/hs-fs/hubfs/Imported_Blog_Media/Blog%20Background%20Sales%202022-1.png?width=1200&height=627&name=Blog%20Background%20Sales%202022-1.png) ](https://blog.monitorbase.com/sales-strategy-for-the-remainder-of-2022) 3 min read #### [Sales Strategy for the Remainder of 2022](https://blog.monitorbase.com/sales-strategy-for-the-remainder-of-2022) [Louis Zitting](https://blog.monitorbase.com/author/louis-zitting): Jun 9, 2022 12:00:00 AM Hello to all of our wonderful lenders and originators! I want to take this moment to talk about strategy for the remainder of 2022 As I believe there... [predictive alert](https://blog.monitorbase.com/tag/predictive-alert) [home sellers](https://blog.monitorbase.com/tag/home-sellers) [inquiry alerts](https://blog.monitorbase.com/tag/inquiry-alerts) [first time home buyer](https://blog.monitorbase.com/tag/first-time-home-buyer) [monitorbase alert](https://blog.monitorbase.com/tag/monitorbase-alert) [Contact Enrichment](https://blog.monitorbase.com/tag/contact-enrichment) [Read More](https://blog.monitorbase.com/sales-strategy-for-the-remainder-of-2022) 1 min read #### [HMDA: Do you have skeletons in the closet?](https://blog.monitorbase.com/mortgage-portfolio-runoff-0) [Louis Zitting](https://blog.monitorbase.com/author/louis-zitting): Feb 18, 2021 12:00:00 AM Staying ahead: How to get on top of unintentional discrimination and serve the low-to-moderate income community without taking on more risk. [epo warning](https://blog.monitorbase.com/tag/epo-warning) [mortgage portfolio runoff](https://blog.monitorbase.com/tag/mortgage-portfolio-runoff) [epo](https://blog.monitorbase.com/tag/epo) [runoff](https://blog.monitorbase.com/tag/runoff) [Read More](https://blog.monitorbase.com/mortgage-portfolio-runoff-0) [1](https://blog.monitorbase.com/author/louis-zitting/page/1) [2](https://blog.monitorbase.com/author/louis-zitting/page/2) [3](https://blog.monitorbase.com/author/louis-zitting/page/3) [4](https://blog.monitorbase.com/author/louis-zitting/page/4) [5](https://blog.monitorbase.com/author/louis-zitting/page/5) [ Next ](https://blog.monitorbase.com/author/louis-zitting/page/2)