MonitorBase: Mortgage Marketing

Artificial intelligence (AI) is revolutionizing the mortgage industry, and it is becoming increasingly important for lenders to understand how to leverage this technology to improve their marketing efforts. AI is a powerful tool that can help lenders to better understand the needs and preferences of potential borrowers, target their marketing efforts more effectively, and make more informed decisions about loan approvals.

Database Intelligence plays a critical role in the mortgage origination and marketing process. By leveraging data and advanced analytics, mortgage lenders can gain valuable insights into the behavior and preferences of potential borrowers, allowing them to target their marketing efforts more effectively and make more informed decisions about loan approvals.

A database intelligence platform, like MonitorBase, is a type of technology that allows mortgage lenders, credit unions, and banks to gain insights into their client or customer data by analyzing large amounts of information and identifying patterns or trends. In the mortgage origination industry, database intelligence platforms are used to analyze data on potential borrowers, such as credit scores, income, employment history, and other factors, in order to identify high-value prospects and target marketing efforts more effectively.

With fluctuations in the mortgage bond market, mortgage lenders are constantly at risk for mortgage portfolio runoff.  High margin lenders issue rates higher than the market everyday.  Even a 0.25% drop in average interest rates can create a large amount of mortgage portfolio runoff due to the fact that there is always a handful of refinance only lenders offering lower market rates that your average retail mortgage shop.