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    Predictive Marketing: How does it work?

    By Louis Zitting on Dec 20, 2017 2:59:41 PM

    What is the Predictive Marketing Alert, and why would I need it if I have Inquiry Alerts?  Predictive Marketing Alerts are a form of database marketing automation where we use predictive analytics to determine which consumers in your database are showing mortgage shopping behavior.  For more info regarding each predictive alert type, click here.

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