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    I received my first alert! Now what?

    By William LeBaron on Jan 11, 2018 12:02:22 PM

    So you received your first MonitorBase Database Marketing Alert, great!  Now what do you do with it?  Here's a quick video that may help!

    We've found that less than 1 in 4 of your past funded clients return to you for their next loan.
    1.5% of your past clients apply for a loan each month, so every 100 people you've worked with has 1-2 applications leaving that group each month.
    These alerts will tell you when your previous customers are applying, or about to apply for a mortgage loan. We’ve sent a letter out on your behalf, but if you really want to win them back, give them a call right now.
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    New to MonitorBase? Start here..

    By William LeBaron on Dec 20, 2017 3:21:46 PM

    If you are new to MonitorBase this is a quick video series that will get you started!  Click the first video to get started..

    Read Next:
    Get started with Database Monitoring Alerts.
    What are database marketing alerts and how should I use them?
    How to upload prospects.

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    Past client triggers and marketing automation

    By William LeBaron on Dec 20, 2017 3:08:00 PM

    Your past clients are you most valuable marketing asset.  1.5-2% of your past client database are applying for a mortgage each month.  Past client triggers or Database Marketing Alerts are a great way to retain your servicing portfolio, or get notified and execute automated offers of credit when past clients that you sent to a correspondent or wholesale lender are back in the market again.  To learn more see Get Started with Database Monitoring Alerts.

    Watch the video for more details..

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    Predictive Marketing: How does it work?

    By Louis Zitting on Dec 20, 2017 2:59:41 PM

    What is the Predictive Marketing Alert, and why would I need it if I have Inquiry Alerts?  Predictive Marketing Alerts are a form of database marketing automation where we use predictive analytics to determine which consumers in your database are showing mortgage shopping behavior.  For more info regarding each predictive alert type, click here.

    Watch the video for more details..  

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    What is an Inquiry Alert?

    By Louis Zitting on Dec 20, 2017 2:53:38 PM

    What is an Inquiry Alert?  An inquiry alert is a mortgage credit trigger that has been pulled for one of your past clients that you are monitoring in your database marketing account.  Watch this video for what it means when you get an inquiry alert.  For more info see Get started with Database Monitoring Alerts

    Read Next:
    What is a Credit Migration Alert? 
    What is a Pre-Mover Alert? 
    What is Predictive Marketing? 
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    What should I upload?

    By Louis Zitting on Dec 20, 2017 2:45:35 PM

    What should I upload to MonitorBase, and what information do I need to upload a file to MonitorBase?  You only need a name and address to monitor a consumer for credit based events. 

    Here are some examples of prospects that would be beneficial to monitor:

    • You past funded loans.
    • Your credit denied, withdrawn, or "not quite ready" borrowers. 
    • Contacts from your CRM or Loan Origination Software.
    • Prospects that have worked with your referral partners.
    • Leads that you have purchased in the past.
    • Prospects that would recognize your name or brand in your local market.
    • Local affinity groups or organizations.

    Watch this quick video for more info.  To learn more about database marketing alerts, see Get started with Database Monitoring Alerts.



    Related Article:
    How to monitor prospects from your referral sources.

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