Mortgage lead generation is quickly becoming a hot topic for mortgage lenders and brokers as they look to new ways to acquire customers in the digital age. Traditional mortgage marketing models are changing as consumers change the way they wish to engage with mortgage originators. Purchasing leads from lead aggregators and referral partner marketing continue to produce great results for some originators, but how do you get started generating your own mortgage leads while promoting your own brand? Let's discuss alternative ways of generating your own inbound marketing without the need for third-party lead sources.
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So you received your first MonitorBase Database Marketing Alert, great! Now what do you do with it? Here's a quick video that may help!
Your past clients are you most valuable marketing asset. 1.5-2% of your past client database are applying for a mortgage each month. Past client triggers or Database Marketing Alerts are a great way to retain your servicing portfolio, or get notified and execute automated offers of credit when past clients that you sent to a correspondent or wholesale lender are back in the market again. To learn more see Get Started with Database Monitoring Alerts.
Watch the video for more details..