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    Mortgage Lead Generation

    By Louis Zitting on Feb 22, 2019 11:53:00 AM

    Mortgage lead generation is quickly becoming a hot topic for mortgage lenders and brokers as they look to new ways to acquire customers in the digital age.  Traditional mortgage marketing models are changing as consumers change the way they wish to engage with mortgage originators.  Purchasing leads from lead aggregators and referral partner marketing continue to produce great results for some originators, but how do you get started generating your own mortgage leads while promoting your own brand?  Let's discuss alternative ways of generating your own inbound marketing without the need for third-party lead sources.

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    I received my first alert! Now what?

    By William LeBaron on Jan 11, 2018 12:02:22 PM

    So you received your first MonitorBase Database Marketing Alert, great!  Now what do you do with it?  Here's a quick video that may help!

    We've found that less than 1 in 4 of your past funded clients return to you for their next loan.
     
    1.5% of your past clients apply for a loan each month, so every 100 people you've worked with has 1-2 applications leaving that group each month.
     
    These alerts will tell you when your previous customers are applying, or about to apply for a mortgage loan. We’ve sent a letter out on your behalf, but if you really want to win them back, give them a call right now.
     
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    Past client triggers and marketing automation

    By William LeBaron on Dec 20, 2017 3:08:00 PM

    Your past clients are you most valuable marketing asset.  1.5-2% of your past client database are applying for a mortgage each month.  Past client triggers or Database Marketing Alerts are a great way to retain your servicing portfolio, or get notified and execute automated offers of credit when past clients that you sent to a correspondent or wholesale lender are back in the market again.  To learn more see Get Started with Database Monitoring Alerts.

    Watch the video for more details..

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