Mortgage lead generation is quickly becoming a hot topic for mortgage lenders and brokers as they look to new ways to acquire customers in the digital age. Traditional mortgage marketing models are changing as consumers change the way they wish to engage with mortgage originators. Purchasing leads from lead aggregators and referral partner marketing continue to produce great results for some originators, but how do you get started generating your own mortgage leads while promoting your own brand? Let's discuss alternative ways of generating your own inbound marketing without the need for third-party lead sources.
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An Early Payoff (EPO) fee can cost a branch and an originator everything they earned on the loan plus all fees paid, but our system will give you forewarning when your clients are having their credit pulled at another lender, and this can help you avoid an early payoff fee. Learn more by visiting Get started with Database Monitoring Alerts.
Watch this short video by William LeBaron to learn more about identifying EPOs ahead of time!