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    What to do when someone engages with your marketing emails

    By Louis Zitting on Mar 13, 2019 3:27:44 PM

    What do you do when someone engages with your automated marketing emails?  The short answer is to reach out and engage with the customer as quickly as possible.  When someone has shown interest by clicking through to your offer, that indicates they may be interested in your products, they are in your sales funnel now. 

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    How to view your email marketing activity in MonitorBase

    By Bobby Zitting on Mar 13, 2019 2:48:23 PM

    If your company has enabled email marketing offers on your MonitoBase Alerts an email will be sent to any alert that you receive with an email associated with the prospect. The following are instructions on where to find reports on the email activity that has happened within your account. If your company has not enabled email offers and you would like more information please talk to sales. 

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    Mortgage Lead Generation

    By Louis Zitting on Feb 22, 2019 11:53:00 AM

    Mortgage lead generation is quickly becoming a hot topic for mortgage lenders and brokers as they look to new ways to acquire customers in the digital age.  Traditional mortgage marketing models are changing as consumers change the way they wish to engage with mortgage originators.  Purchasing leads from lead aggregators and referral partner marketing continue to produce great results for some originators, but how do you get started generating your own mortgage leads while promoting your own brand?  Let's discuss alternative ways of generating your own inbound marketing without the need for third-party lead sources.

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