Mortgage lead generation is quickly becoming a hot topic for mortgage lenders and brokers as they look to new ways to acquire customers in the digital age. Traditional mortgage marketing models are changing as consumers change the way they wish to engage with mortgage originators. Purchasing leads from lead aggregators and referral partner marketing continue to produce great results for some originators, but how do you get started generating your own mortgage leads while promoting your own brand? Let's discuss alternative ways of generating your own inbound marketing without the need for third-party lead sources.
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Get started with your Database Marketing Alerts: Inquiry Alerts, Migration Alerts, Pre-mover Alerts, and Predictive Marketing Automation. For getting started with SoftPull, see Get started with SoftPull instant credit check technology.
A soft credit inquiry does not affect your customer's credit score. Soft inquiries are promotional inquires used when a lender wishes to extend an offer of credit.