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    Mortgage Lead Generation

    By Louis Zitting on Feb 22, 2019 11:53:00 AM

    Mortgage lead generation is quickly becoming a hot topic for mortgage lenders and brokers as they look to new ways to acquire customers in the digital age.  Traditional mortgage marketing models are changing as consumers change the way they wish to engage with mortgage originators.  Purchasing leads from lead aggregators and referral partner marketing continue to produce great results for some originators, but how do you get started generating your own mortgage leads while promoting your own brand?  Let's discuss alternative ways of generating your own inbound marketing without the need for third-party lead sources.

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    Get started with Database Monitoring Alerts

    By Louis Zitting on Feb 22, 2019 9:12:28 AM

    Get started with your Database Marketing Alerts: Inquiry Alerts, Migration Alerts, Pre-mover Alerts, and Predictive Marketing Automation.  For getting started with SoftPull, see Get started with SoftPull instant credit check technology. 

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    Does a soft credit inquiry affect my customer's credit?

    By Louis Zitting on Feb 15, 2019 2:48:34 PM

    A soft credit inquiry does not affect your customer's credit score.  Soft inquiries are promotional inquires used when a lender wishes to extend an offer of credit.  

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    What are database monitoring alerts and how should I use them?

    By William LeBaron on Feb 5, 2019 12:19:27 PM

    Here's a short video explaining the basics of the database marketing alerts that are available with MonitorBase and how they support your mortgage lead generation efforts.  

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