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    Mortgage Lead Generation

    By Louis Zitting on Feb 22, 2019 11:53:00 AM

    Mortgage lead generation is quickly becoming a hot topic for mortgage lenders and brokers as they look to new ways to acquire customers in the digital age.  Traditional mortgage marketing models are changing as consumers change the way they wish to engage with mortgage originators.  Purchasing leads from lead aggregators and referral partner marketing continue to produce great results for some originators, but how do you get started generating your own mortgage leads while promoting your own brand?  Let's discuss alternative ways of generating your own inbound marketing without the need for third-party lead sources.

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    What is an Inquiry Alert?

    By Louis Zitting on Dec 20, 2017 2:53:38 PM

    What is an Inquiry Alert?  An inquiry alert is a mortgage credit trigger that has been pulled for one of your past clients that you are monitoring in your database marketing account.  Watch this video for what it means when you get an inquiry alert.  For more info see Get started with Database Monitoring Alerts

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    What is a Credit Migration Alert? 
    What is a Pre-Mover Alert? 
    What is Predictive Marketing? 
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