One of the database marketing products available to MonitorBase users is Predictive Marketing alerts. Our system monitors hundreds of data points on an individual and identifies opportunities in your prospect database where a mortgage transaction is likely to occur. Each Predictive Marketing alert is delivered with an Alert Intel to give you insight into each opportunity to reconnect with your prospect. Check out our full list of Predictive Marketing Alert Intels here.
Alert Intel Code: MBai34
Summary: Prospect has a low estimated LTV and a second mortgage or home equity line. Consolidation could be a good option.
Detail: Today the biggest refinance market is cash-out refinances given the run-up in home equity. We have various sources for estimating LTV but it is always a moving target. This may be worth reconnecting to determine if you can save the borrower money combining a first and second with a consolidation or cash-out first mortgage.