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    Predictive Marketing - Refinance Opportunity - Alert Intel: MBai27

    Jun 5, 2019 3:46:18 PM

    One of the database marketing products available to MonitorBase users is Predictive Marketing alerts.  Our system monitors hundreds of data points on an individual and identifies opportunities in your prospect database where a mortgage transaction is likely to occur.  Each Predictive Marketing alert is delivered with an Alert Intel to give you insight into each opportunity to reconnect with your prospect.  Check out our full list of Predictive Marketing Alert Intels here

    Alert Intel Code: MBai27

    Summary: Prospect pays more than their scheduled monthly mortgage payment on a 30-year term. May be interested in lowering their term to a 15 or 20-year.

    Detail:  When a homeowner is paying more than their scheduled monthly payment that is a good indicator that they are trying to pay down their principle balance faster.  In many cases, the payment difference between what they are paying towards their 30-year rate / payment isn't much different than if they were to refinance to a new (lower) 15-year rate.  You could show them the difference in principle reduction between a 15-year and their current 30-year loan, and that is usually quite enticing. 


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