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    Predictive Marketing - Refinance Opportunity - Alert Intel: MBai104

    Jun 6, 2019 1:08:22 PM

    One of the database marketing products available to MonitorBase users is Predictive Marketing alerts.  Our system monitors hundreds of data points on an individual and identifies opportunities in your prospect database where a mortgage transaction is likely to occur.  Each Predictive Marketing alert is delivered with an Alert Intel to give you insight into each opportunity to reconnect with your prospect.  Check out our full list of Predictive Marketing Alert Intels here

    Alert Intel Code: MBai104

    Summary: Prospect appears to have a USDA loan with a high estimated rate and could benefit from a rate and MI reduction.

    Detail:  The prospect appears to have a higher than market interest rate given today's interest rates on USDA loans.  We take into account estimated interest rate and underlying MI.  It may be worth reviewing this prospects file to offer a refinance.  When working with borrowers that meet this criteria, always look into the possibility of a conforming refinance to drop MI if they have the equity and credit to do so. 


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