One of the database marketing products available to MonitorBase users is Predictive Marketing alerts. Our system monitors hundreds of data points on an individual and identifies opportunities in your prospect database where a mortgage transaction is likely to occur. Each Predictive Marketing alert is delivered with an Alert Intel to give you insight into each opportunity to reconnect with your prospect. Check out our full list of Predictive Marketing Alert Intels here.
Alert Intel Code: MBai40
Summary: Prospect has a high predictive score indicating their credit-related behavior shows a high propensity to complete a mortgage transaction within 120 days.
Detail: You've heard all of the buzz around machine learning, artificial intelligence, and big data. We monitor hundreds of data points on prospects in MonitorBase and have algorithms that are very telling when a consumer is likely to engage in a mortgage transaction in the next 120 days. There are many factors that are considered for example, revolving balance reduction, home equity, underlying interest rate, previous intent signals, changes in their local market etc. This is a good prospect to re-engage with or start a nurture campaign for so you are top of mind mind when they are ready to pull the trigger on a mortgage transaction.