One of the database marketing products available to MonitorBase users is Predictive Marketing alerts. Our system monitors hundreds of data points on an individual and identifies opportunities in your prospect database where a mortgage transaction is likely to occur. Each Predictive Marketing alert is delivered with an Alert Intel to give you insight into each opportunity to reconnect with your prospect. Check out our full list of Predictive Marketing Alert Intels here.
Alert Intel Code: MBai39
Summary: Prospect has applied for a mortgage within the past 8 months and does not appear to have completed a transaction yet. Good opportunity to help with issues they may have been turned down for.
Detail: As you know, home buying and refinancing is quite a process. When a customer applies online or with their bank, many times they get turned away with a long list of todos before someone will give them the time of day. We have found when a customer is turned down by a lender they more often apply with another lender after they have solved credit issues, rates have dropped, or they figured out how to come up with a down payment. This is an opportunity to be the one that helps the borrower solve a road block and you will win their business. This could be either a home buyer/seller or refinance opportunity.