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    Predictive Marketing - Home Buyer or Refinance Opportunity - Alert Intel: MBai108

    Jun 6, 2019 12:23:05 PM

    One of the database marketing products available to MonitorBase users is Predictive Marketing alerts.  Our system monitors hundreds of data points on an individual and identifies opportunities in your prospect database where a mortgage transaction is likely to occur.  Each Predictive Marketing alert is delivered with an Alert Intel to give you insight into each opportunity to reconnect with your prospect.  Check out our full list of Predictive Marketing Alert Intels here

    Alert Intel Code: MBai108

    Summary: The prospect has had a shift to a higher 700+ credit tier in the past month.  There may be an opportunity for better loans terms than previously offered. 

    Detail:  In this alert we see both a high propensity to begin a mortgage transaction and a shift in credit score above the 700 mark.  For prospects looking to buy a home this can make a huge difference in the loan terms that they can be offered.  We have seen in the data that just a 50 point difference in score can mean a 1% difference in rate and MI which can make all the difference in the borrower's ability to afford a home in their market.  For a refinance this change can open up an opportunity to both lower their interest rate and possibly drop or lower mortgage insurance.  


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