What is an Inquiry Alert?

What is a MonitorBase Inquiry alert and what does it mean to you?

An inquiry alert is an alert notifying you that one of the contacts in your contact database has applied for a mortgage with a competitor.   Inquiry alerts allow you to reach out and retain your client before they get too far in the process with a competitor.  Quite often, they aren't completely sold on the other lender, and they will happily have a discussion with you to get a second opinion.

What should I do next?