So you received your first MonitorBase alert, great! Now what do you do with it? Here's a quick video that may help!
If you are new to MonitorBase this is a quick video series that will get you started! Click the first video to get started..
Your past clients are you most valuable marketing asset. 1.5-2% of your past client database are applying for a mortgage each month. Past client triggers are a great way to retain your servicing portfolio, or get notified and execute automated offers of credit when past clients that you sent to a correspondent or wholesale lender are back in the market again. What the video for more details..
What is the Predicitive Marketing Alert, and why would I need it if I have Inquiry Alerts? What the video for more details..
What is an Inquiry Alert? An inquiry alert is a mortgage credit trigger that has been pulled for one of your past clients that you are monitoring in your account. Watch this video for what it means when you get an inquiry alert..
What should I upload to MonitorBase, and what information do I need to upload a file to MonitorBase? You only need a name and address to monitor a consumer for credit based events. Watch this quick video for more info..
An Early Payoff (EPO) fee can cost a branch and an originator everything they earned on the loan plus all fees paid, but our system will give you forewarning when your clients are having their credit pulled at another lender, and this can help you avoid an early payoff fee. Watch this short video by William LeBaron to learn more about identifying EPOs ahead of time!
As a younger, more device driven generation enter the home buyer market, we find that many consumers would rather respond to marketing via text message than over the phone. Text messaging is simple, and the consumer doesn't need to feel like they are committing to a product if they can start with a few simple questions over text.
If you are using MonitorBase version 3.0 or higher, you may see a new tab under your alerts titled "Additional Data". For each new alert you receive, and when available, we will append additional phone numbers, email address, social media pages, and some helpful demographics.
The MonitorBase Home Buyer product is a very effective inbound call marketing campaign. This article is meant to give you the tips you and your team need to get the most of your marketing dollars. We recommend you go over this article with everyone in your team before the calls start coming in! Trust us, it will help you be more successful. You can also register for a webinar specifically about our Home Buyer program below.
Remember: Everyone you talk to has some level of interest in buying a home, whether they are ready to move forward now or in the next year. Make sure to use this opportunity to refer them to one of your referral partners! Your referral partners will be happy to engage with the consumer early in the process as well. This is a great way to reciprocate business to your partners.